It will make it difficult for customers to identify, make customers unable to identify the brand of your product, generate distrust, and even think it is a counterfeit product.
Brand logo refers to the part of a brand that can be recognized and easily remembered but cannot be addressed by words-including symbols, patterns or obvious colors or fonts, also known as "product labels". Brand logo and brand name are both elements of a complete brand concept. Brand logo itself can create brand awareness, brand association and consumer's brand preference, and then affect the quality of brand expression and customer's brand loyalty.