1, product type. Mainly refers to whether the product is consumer goods or industrial supplies.

2. Push-pull strategy. Delisting strategy refers to the use of salesmen and dealers to promote products into sales channels; Pulling strategy means that enterprises spend a lot of money on advertising, that is, consumer promotion activities, aiming at the final consumers to increase the demand for products.

3. Promotion objectives. And determine the best promotion combination.

4, the product life cycle stage. In different stages of product life cycle, the role of promotion expenditure is also different.

5. Economic prospects. Enterprises should change the promotion mix in time with the change of economic prospects.