Description of target customers: According to the investigation of relevant departments, most western-style fast food enterprises target consumers on teenagers and family combinations, among which children under the age of 16 are mostly accompanied by their parents or elders.

The target customers of Chinese fast food enterprises are mostly between 25 and 44 years old. From the survey, it is found that with the increase of age, consumers who like western-style fast food have increased significantly. Thus, western-style fast food occupies a certain market position in China. ?

China western-style fast food market analysis report also aims at the characteristics of western-style fast food industry and its upstream and downstream industries, and cuts into the industry from different angles, providing strong data support and professional market orientation for western-style fast food industry enterprises.

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each market type has distinct characteristics in consumption demand and consumption mode. The target customers of an enterprise can be one or more of the above five markets. In other words, the marketing target of an enterprise can include not only consumers, but also various organizations. Enterprises must understand the demand characteristics and purchasing behavior of different types of target markets respectively.

As an important part of the service industry, catering is widely valued because of its large market, rapid growth, wide influence and strong ability to absorb employment. It is also an important carrier for developed countries to export capital, brands and culture. The involvement of various financial capital and industrial capital has contributed to this trend.