mozhu's vegetable garden 1236-yesterday, I found an article by Hua Shan, the chairman of Huahua, and it was late at night.
I first learned about China and China in airplane magazine. It turns out that the strategic positioning and super symbols of brands such as Xibei, Chubang Soy Sauce and Keke all came from this company. Last month, I participated in the Shenzhen chain restaurant forum, and I heard about China and China repeatedly in the sharing of Haidilao and Michelin-starred Singapore Putian restaurant.
For the development of enterprises, Mr. Hua put forward a unique view in the article: enterprises are not born for profit, but exist because they can solve some social problems. The secret of enterprise's success and lasting success lies in the achievement of others-society, customers and employees.
On my way from graphic design to brand strategy, the wisdom of Hua Huahua, Ye Maozhong and other predecessors gave me the direction. No matter the brand or the individual, the inner thoughts and values are the core. Without the inside, just whitewashing the outside will not last long.
Confucius said, "The knower is not confused, the benevolent is not worried, and the brave is not afraid."
with a clear goal and an example, I can go on more firmly.