What are the opportunities for the physical store economy in 2023? How to gain more exposure and realize economic recovery? The answer, of course, is to set up a private domain traffic pool. Nowadays, the competition in physical stores can be said to be more and more intensive. If you want to stand out from many physical stores, you must master your own stable customers. Next, Yu Ying Enterprise Service will tell you how to drain and promote physical stores, as well as five ways to play the private domain traffic of physical stores. How to drain and promote physical stores? In terms of drainage, physical stores actually have many contacts to drain customers. You can paste a poster online, attach the employee's live code, guide customers to add employees to receive benefits, or print a business card containing the employee's live code and stick it on the products purchased by customers. Business cards can be printed as coupons to attract customers' attention. Yingying Enterprise Service's "employee live code" can automatically pass through friends and enter the community to automatically mark stores for customers, laying the foundation for the refined operation of customers in the later period of physical stores. The online applet mall has opened physical stores with ordering functions, such as "Tea Saving the Planet" and "Diandude". By guiding customers to add applets as "My Applet", by adding employee live codes on the banner or order page of applets or customer service functions, or by "positioning into the group" functions such as English parrot enterprise service, private scene contact such as group chat in nearby stores can be realized, and customers can be guided step by step to add enterprise employees or join the store community. In a word, it is to establish private domain contacts through all scenarios that customers can access. In terms of promotion, Tik Tok also has many group buying experts. Physical stores can cooperate with Tik Tok's talent promotion and distribution of group purchase products to achieve the purpose of store promotion and promote the conversion of customer orders. In addition to the cooperation mode of talents, it is also a good promotion account for the store to operate the official account in person, and it can also attract a large number of traffic fans through operational innovation in content. Five ways to play the private domain traffic in physical stores The content marketing of the traffic platform publishes brand dynamics and new product promotion every day, and with the traffic style of the fan base, it can be easily transformed when operating in the fan base. At the same time, on the current public domain platform, local life has become a trend, and all kinds of shop-visiting talents are also emerging one after another. With the help of this traffic trend, physical stores can open the right of group purchase and distribution to shop-visiting talents, attract talents to shop, bring more traffic to stores and promote the conversion of customer orders. Live broadcast linkage is not only an online brand, but also an offline store can attract customers through live broadcast. Tik Tok's yellow car can not only hang goods, but also hang stores to buy them. Therefore, stores can set up corresponding preferential group purchases to guide fans to make group purchases with limited discounts during live broadcast. After buying a group purchase, customers can go to the store to write off coupons. At the same time, the physical store insists on live broadcast, showing the real scene of the store and showing the business process, which will help customers have a deeper understanding of the store, greatly increase the exposure of the company and attract more accurate customers. With professional conversation and interesting people, the anchor can gain a wave of goodwill and tap more potential customers for the store. Welfare marketing can be to set up preferential group purchases on public platforms, or send coupons regularly every day in private communities to remind customers to receive preferential orders, thus forming customers' consumption inertia. Private domain can be repeatedly reached by enterprises, and private domain traffic is relatively stable and controllable. As long as customers enter the private community of enterprises, it is easier for them to receive information sent by enterprises every day. Enterprises can start the regular group sending function in the enterprise service toolbox, and not only can set up group chat &; Private chat regularly sends group tasks, and you can also set group tasks for your friends. After the enterprise creates the planned task, it will be automatically pushed to the employees when the time is up, and the employees can click it to publish it without other operations. In addition, the marketing calendar function of regular mass service of English parrot enterprises can clearly display the daily announcement tasks of enterprises and prevent omissions; The batch assessment function can help enterprises understand the batch allocation of employees and check whether employees have completed the batch allocation task. Fission communication Generally speaking, shops in physical stores can get prizes such as coupons when friends come to the store to place orders, or they can get prizes by pulling people into the community. Relatively speaking, the second form has lower cost, higher customer enthusiasm and may be easier to realize. Generally, this kind of fission will set different levels of reward mechanism. It should be noted that the difficulty should match the attraction of the prize and meet the needs of customers, so as to promote the snowball to have a steady stream of power to roll down. Cross-platform linkage Cross-platform linkage is a way that private domain traffic and public domain traffic complement each other. You can get extra coupons by publishing the private domain QR code live on the video number and then guiding them into group chat to buy. You can also guide customers to praise and forward the brand promotion video released by Tik Tok platform in the private domain to get prizes and increase the exposure of public platforms such as Tik Tok, so as to get more traffic fans, who can return to the private domain community through a series of private domain drainage operations and expand the private domain traffic pool of the store. 2023 is a year of recovery of the real economy. Physical stores should make good use of the layout of private domain traffic, enhance the exposure of stores, master stable private domain traffic resources, and stand out among many physical stores.