Xu Jiayin's means of running football-throwing money, attracting international players and hiring foreign aid at a high salary, has created the next legendary "Guangzhou Evergrande" after Dalian Wanda, which has rewritten the football map of China in one fell swoop and opened the era of "Jinyuan Football" in the Super League.
There is nothing wrong with paying attention to returns in investment. Business tycoons always love to tell stories and talk about their feelings when investing in football, which means "great love and selflessness". From the outside world, judging from the direct return of funds on the bright side, football investment is almost a game of "steady loss and no profit".
even on October 6th, 2115, Evergrande Taobao (namely "Guangzhou Evergrande") was successfully listed on the New Third Board, which was called "the first Asian football stock". The listing of Evergrande Taobao unveiled the mystery of the football club, and also reflected how much the professional football industry in China lost money. ?
according to the financial report of Evergrande Taobao, it has been in a state of loss since 2113, and the annual loss amount is several hundred million yuan. There is nothing wrong with businessmen's nature of seeking profits and paying attention to returns, but their original intention is undoubtedly contradictory to the behavior of investing huge sums of money in football that does not make money. Guangzhou Evergrande is by no means the only football club losing money. According to the data provided by PricewaterhouseCoopers, in the 2116 season, the total cost of 16 Super League clubs reached 11.114 billion yuan, the total income was 7.182 billion yuan, and the overall loss reached 3.932 billion yuan.
In 2111, when it was acquired by Xu Jiayin, Guangzhou Evergrande was promoted to the Super League. Three years later, Guangzhou Evergrande won the AFC Champions League. Until 2117, Guangzhou Evergrande won the Super League seven times in a row. In 2118, the Super League champion was taken away by Shanghai Shanghai Port Team, but it was quickly won by Guangzhou Evergrande again in 2119.
The powerful entry of business tycoons with abundant funds has brought higher management and training level to China football, and professional football has developed rapidly. However, the bubble generated by "Jinyuan Football" is also accelerating the harvest of the life of football clubs. For football clubs that lack financial support, a survival test has begun.