how to open a high-class tea restaurant-a guide to opening a tea restaurant
The meaning of tea restaurant:
Tea restaurant is an authentic restaurant in Hong Kong, and its main customers are the general public. He has provided Chinese and western-style food, and there are many unique diets in Hong Kong, mainly including dozens of drinks: coffee, black coffee, Hong Kong-style milk tea, black and white mandarin ducks, Hollick, Ahuatian, lemon with black tea, soda, milk, etc. Snacks: all kinds of toast, sandwiches, egg tarts, bread, macaroni, satay beef buns, meal buns, etc. Breakfast, lunch and dinner are served, with a variety of dishes, including traditional Chinese porridge, noodles, white rice, Hong Kong-style roasted meat and barbecued pork, as well as western food, such as bread with butter, eggs fried in the west, ham with flour and so on.
The tea restaurant was formerly an ice room. In the early years, only high-end restaurants (then known as western restaurants or dining rooms) in XiangXiaogang provided western-style food, and the fees were expensive. After the Second World War, Hong Kong people were increasingly influenced by western-style food customs, and ice houses sprang up one after another to provide cheap western-style food. At that time, the ice room mainly provided coffee, milk tea, red bean ice and other drinks, accompanied by sandwiches, cream toast and other snacks, and some even set up bread workshops to make fresh pineapple bags and egg tarts. Later, the variety of food provided by the ice house gradually increased, and it was combined with the model of western restaurant and dining room, and evolved into today's tea restaurant, which provided traditional China stir-fried food and European and American food, and later developed into a side dish for dinner, with diversified styles. [1] The Lanxiangge Tea Restaurant in Central, which was first operated in the name of a tea restaurant, was opened in 1946, and lan fong yuen, which opened in 1952, is the oldest existing tea restaurant in Hong Kong.
Tea restaurants are also popular in mainland China now, starting from Guangdong, spreading to the whole country, and can be seen everywhere in large and medium-sized cities. It is a relatively advanced dining place and has become an important entrepreneurial project for entrepreneurs with rich economy.
Location of tea restaurant:
There are three main considerations in choosing the location of tea restaurant. First, it should be a street room, or at least a lane near the street; Second, the company's office buildings are relatively concentrated; Third, residential areas are relatively concentrated. Of course, the place where all three are concentrated is better. Because in catering business, especially tea restaurants, it is most important to have enough people near the store, only when there are people can there be passengers, and only when there are passengers can there be a "financial flow".
people in the industry believe that choosing a good store site is almost half the battle, and there are no worries about customers. However, if you want to do business for a long time, there is a problem of positioning tea restaurants. If the store is located in the office building area of the company, the consumer groups are mostly engaged in trade or enterprise management, including many white-collar workers, and the consumption level is relatively high. The positioning of tea restaurants should focus on them, and the environment of tea restaurants should be paid attention to. The determination of consumer prices should be "tailored" according to their "taste". If the decoration environment lacks corresponding grades, some tourists may be lost.
The tea restaurant is located in a residential area. Obviously, this kind of tourists should be mainly ordinary residents. Therefore, when opening a tea restaurant, cleanliness, brightness and hygiene should be the first priority. The price should be based on the acceptable consumption level of local residents. If the price is too high, it is equivalent to shutting the residents out. Nowadays, tea restaurants should also consider parking spaces.
for the information source of the location of the tea restaurant, you can pay attention to the relevant advertisements, visit in person or ask a friend to introduce you. The ground floor area of the selected tea restaurant should not exceed 311 square meters, and the monthly rent is about 51 thousand yuan. The tea restaurant is positioned in the mid-range, and the decoration per square meter is about 511 yuan, and the lower grade is about 311 yuan.
after choosing the location, we should consider what products the tea restaurant will sell, or what are the characteristics of the tea restaurant. This is second only to the location. Just like the smooth birth of a child, how to raise a child is very knowledgeable and thoughtless, and the child may be lost.
Target group positioning:
Young people, couples, business leisure, college students' parties, friends' parties, and people who spend time on business trips.
The specialty is the signboard of the tea restaurant:
At present, most tea restaurants in the tea catering market are set meals, noodles, dim sum, snacks, Cantonese cuisine, Sichuan-Hunan cuisine, western food, etc. The restaurants should be subdivided and have their own signature varieties. Find a fist product of our store to create reasons for customers to come to the store. The more distinctive the tea restaurant, the more vital it is. Because, no matter what level of consumers have the instinct of "liking the new and hating the old" in taste, as long as the taste is good, it can always attract an endless stream of customers and make the tea restaurant prosperous. Some beginners can also make a fuss about the characteristics of the package if they find it difficult to choose the characteristics of the product name.
of course, opening a tea restaurant is also very important in terms of management and service. As the saying goes, "management brings benefits", as an operator, you should learn more, and it is best for a first-time shop owner to personally participate in everything and accumulate experience.
If a tea restaurant wants to run for a long time and achieve good benefits, it must be better than others in all aspects, and carry out overall design and planning in terms of variety quality, taste, service characteristics, marketing means, business process, environmental atmosphere, image design, corporate culture, staff quality and public relations marketing. Only by overall optimization can we take the lead and remain unbeaten in the competition, and develop rapidly, join the chain and become stronger and bigger.
Advantages of investing in this project:
Today, tea restaurants have just started in China. With the combination of Chinese and Western restaurants, Chinese food includes: porridge/noodles/rice/snacks/snacks/stews/roasts/marinades/stir-fry/hot pot/western food includes: Korean food/Japanese food/French food. In addition, the member management/marketing activities are unique.
Investment standard of tea restaurant:
The tea restaurant plan is divided into three levels according to the investor's financial situation, such as community store, standard store and flagship store. The total investment amount ranges from 511,111 yuan, 1 million yuan and more than 2 million yuan, so it is especially suitable for investors who like the challenge of tea restaurant service industry.
investment budget funds: the budget of funds should be based on the total value of investment funds, and it is appropriate to use 71% of investment funds for investment and 31% for reserve. It is better to budget investment funds in this way.
economic benefit budget: a tea restaurant only needs to sell 511 people per day according to this budget. The consumption per person is around 15-31 yuan, the material cost is 55%, and the gross profit is 45%. Among them, 31% is the total expenditure. 15% is pure profit. The following is the budget according to this ratio.
511 person-times per day. The budget is RMB 15 per person!
total: 511×15=7511×31 days =225111×12 months =2711111
cost: 7511×1.55=4125×31 days =123751×12 months =1485111
gross profit. 7511×1.45=3375×31 days =111251×12 months =1215111
Expenditure: 7511×1.31=2251×31 days =67511×12 months =811111
Net profit: 7511. Therefore, I will use 51% each to calculate. Total: 2711111×1.5=1351111
Cost: 1485111×1.5=742511
Gross profit: 1215111×1.5=617511
Expenditure: 811111.
total: 511×21=11111×31 days =311111×12 months =3611111
cost: 11111×1.55=5
511×31 days =165111×12 months = 1981111. 11111×1.45=4511×31 days =135111×12 months =1621111
Expenditure: 11111×1.31=3111×31 days =91111×12 months =1181111
Net profit: 1111. So we can't use the same price to calculate, so I will use 51% of each. Total: 3611111×1.5=1811111
Cost: 1981111×1.5=991111
Gross profit: 1621111×1.5=811111
Expenditure.
Total: 511× 31 = 15,111× 31 days = 451,111× 12 months = 5,411,111
Cost: 15,111× 1.55 = 8,251× 31 days = 247,511× 12 months = 2,971,111
15111×1.45=6751×31 days =212511×12 months =2431111
Expenditure: 15111×1.31=4511×31 days =135111×12 months =1621111
Net profit: 1111. So we can't calculate with the same price, so I will calculate with 51% each. Total: 5411111×1.5=2711111
Cost: 2971111×1.5=1485111
Gross profit: 2431111×1.5=1215111
.
In-store appliances summary:
The number of appliances in the store is about RMB 1,111
The frying boiler is about RMB 33,111
The porridge cooker is about RMB 1. 511 yuan is about
the western food stove is about 21,111 yuan
the fried dough sticks stove is about 1 211 yuan
the rice rolls stove is about 1 811 yuan
. > steamer 1 811 yuan
soup cooker 2 211 yuan
induction cooker 2,111 yuan
frying oven 1. About 511 yuan
The oven costs about 3111 yuan
The sink costs about 3 1511 yuan
The pressure cooker costs about 5 511 yuan < P > about 1 1111 yuan for the dough press
about 1 211 yuan for the juice frying machine
about 1 511 yuan for the steaming and stewing furnace
about 1 disinfection cabinet. 811 yuan
The double-decker refrigerator with closet is about 318,111 yuan
The transparent refrigerator is about 2511 yuan
The small double-decker refrigerator is about 2111 yuan
LCD TV. 3 31111 yuan
cashier 1 3111 yuan
air conditioner 4 24111 yuan
stainless steel soup pot 6. About 1111 yuan
Bowls and dishes are about 211-2111 yuan
Table and stool set is about 32-16-111 yuan
Box set is about 6-31-111 yuan
Kitchen utensils. About 6111 yuan
the advertising fee is about 18111 yuan
the decoration fee is about 161111 yuan
the box decoration is about 81111 yuan < P > the rent and deposit is about RMB 111,111
the sundry expenses are about RMB 11,111
the working capital is about RMB 211,111
the total capital is about RMB 711,111
The tea restaurant has to apply for the business license: the fire department, the sanitation department, the environmental protection department, the industry and commerce department and the tax department are registered!
recruitment of staff in tea restaurants: you can advertise in front of the store, on the website, in the catering training school, in the newspaper, or entrust someone to recruit!
the menu design of tea restaurant: the menu design of tea restaurant should be designed by the hired chef according to the operating characteristics and style of the restaurant. An advertisement for our promotional facilities and regular activities is attached to the menu.
concept of tea restaurant:
our mission: to exceed customers' expectations!
our business philosophy: virtue, standardization, high efficiency and harmony!
our core values: being a moral person and doing something.