how to introduce the hotel specials?

1. The better the business is, the more special dishes should be promoted.

A restaurant, when the business is quiet, wants to attract customers with special dishes, and puts up a "bargain price" of several yuan for certain dishes at the door. As a result, all customers passing by leave at a glance, and no one dares to enter the door. Why? Because customers think they can't do business anymore and are doing clearance sales.

"When there are guests", the customer's dining psychology is sometimes "buy up and not buy down". In other words, a catering enterprise will achieve good results only if it promotes sales when it is booming, and don't wait until there are no guests to think of sales promotion, which will only lead to a vicious circle.

2. Special dishes should become "signature dishes"

Special dishes should be linked with our business orientation, customer source objectives, special dishes, etc. When choosing special dishes, we should be able to reflect the characteristics of the store and the chef's level, so as to make them a sharp weapon in our marketing. For example, a seafood restaurant takes a dish of "shredded potatoes in vinegar" as a special dish, even if it is served in 1 yuan, it may not be able to impress customers, because customers who eat seafood will not spend it at your dish of shredded potatoes. The result of such special sales promotion is often neither painful nor itchy.

3. Give special dishes connotation

Although special dishes are always characterized by low prices, they can still be sold at high prices at special occasions and special festivals with high cultural connotations and auspicious wishes. This kind of reverse thinking can sometimes achieve special results.

4. Make good use of the special price tag

The special price tag should indicate the original price and the current special price, so as to facilitate customers to compare the two prices, effectively highlight the "special price" and write the word "special price" to enhance customer price sensitivity. For example, you can make special posters.

don't use fancy forms for special posters. Special price mark must be used in special price promotion, and the contents should include information such as original price, new price, special price range and start and end date. The most important thing is to let customers know at a glance how much the price has been reduced. "Knowing at a glance" is the basic requirement of special posters.

5. Selling costs instead of advertising costs

Let customers who order special dishes become real experiencers and guide them to spread, because the experiencers are more persuasive in the market and have a strong word-of-mouth effect. In this way, the cost of promotion investment will directly replace the advertising cost, even much lower than the advertising cost.

how can catering activities attract people?

1 remembered to use marketing activities as reinforcements only when the business was bad

Nowadays, the marketing activities of many restaurants are quite temporary. When business is good, there is not enough manpower, let alone to do marketing activities. Anyway, when business is good, there is no shortage of customers, and when business is bad, there is time to do marketing. This is the psychology of most catering enterprises doing marketing activities.

but, have you thought about it? Marketing activities have always been a icing on the cake. Once your restaurant is doing well, its inherent subtext is that the dishes, services and decoration should be all right, while the subtext written behind a restaurant with poor business must be that there must be problems in the dishes, services and operations.

So, do marketing activities in good times or bad times?

The answer is obvious. It must be that when business is better, marketing activities should be carried out more. When business is good, marketing activities will get twice the result with half the effort. At this time, the number of recipients is the largest, the number of disseminators is the largest, the effect is also the best, and the service, products and experience are also very good, which is easy to form a word-of-mouth effect.

2. Do not design activities in advance, and do activities on the spur of the moment

Usually, most catering enterprises do activities on the spur of the moment, usually three days before a festival comes, they decide whether we should do an activity, and then buy materials. As a result, the money is spent after an activity, but it is done innocently.

why?

because you didn't design the activity, whether an activity is good or not depends on the activity design.

3. No follow-up after the event. Posters after the event can touch people's hearts more than before.

Many catering enterprises invited many people on the day of the event, and the effect was very good that day. However, it seems that the event has passed, leaving nothing and summarizing nothing.

You should know that the purpose of the activity is not only to show the current customers, so that the customers who eat in the store can feel it, but also to show the customers who didn't participate in it, so that it is a pity that they didn't participate in today's activity, and then they will continue to pay attention to your store, because he doesn't want to miss such a good activity next time.

remember one sentence. Doing marketing is to be human. And the free model we admire is to start from human nature and do marketing.

Free mode is the best marketing mode of drainage, interception, financial retention and return, and it is also the best business mode.

free mode is a business mode that customers can't refuse! !

teach you how to give it back for free and double your profit!

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