In the report "Chengdu Index of Urban Internet Life Consumption in China", People's Daily Online Public Opinion Data Center comprehensively analyzed the characteristics of Chengdu's life consumption and public opinion ecology based on the big data of eating, living, traveling, shopping and evaluation, trying to explore the "Chengdu experience" to improve the level of urban Internet life consumption.
"Chengdu Index" evaluates the convenience of urban life consumption with four indicators: online platform store consumption, travel consumption, residential consumption and e-commerce consumption, and evaluates the ecology of urban consumption public opinion with three indicators: double micro, Weibo public opinion and WeChat influence. According to the Chengdu Index Report, the Internet consumption index of Chengdu in 20 17 was 9 1.37, ranking first among the top ten cities in central and eastern China.
According to the Chengdu Index Report, Chengdu's indicators are generally excellent, and Internet platform store consumption and Internet e-commerce consumption scored higher, which contributed greatly to the final score. However, due to factors such as the commuting efficiency of the network car, the traffic jam problem affected the final score.
Top Ten Cities' Internet Life Consumption Index Ranking
Based on the data conclusion, the Chengdu Index Report accurately and comprehensively outlines a "panorama" of Chengdu citizens' life. The report shows that in terms of store consumption, Chengdu has a strong performance and can be called the "order king" in the inland. Rich restaurants and leisure shops attract many "foodies" and "players". At the same time, there may be some bottlenecks in the growth of store consumption in Chengdu, which puts forward higher requirements for the consumption upgrade in Chengdu.
The distribution of catering in Chengdu is positively related to the urban development pattern.
In Chengdu, where the pace of life is slow, eating is also "slow"
In terms of travel consumption, Chengdu's smart travel penetration rate is high, and the time cost is effectively saved. Chengdu people who love shopping and food are very active in taking taxis. At the same time, Chengdu's tolerance for smart travel such as Didi also makes it more convenient for cities to take taxis, but the congestion problem has affected the overall comfort of Chengdu to some extent.
Portrait of online car travel: a week of Chengdu people
In terms of housing consumption, low rent, preferential policies and intelligent housing have effectively consolidated the livable living space in Chengdu. Especially from June 2065438 to June 2008, Chengdu issued the Opinions on Accelerating the Development and Standardized Management of the Housing Rental Market in Chengdu, which clarified the rental housing standards, guaranteed the tenants' rights, and further guaranteed the living environment and cost control of Chengdu tenants.
Renting Pressure Ranking and Renting Status in Chengdu
In terms of e-commerce consumption, the purchasing power of Chengdu's top e-commerce once again confirms the "most active consumer city", and the emerging consumer class is rising. According to JD's ranking. COM, Chengdu ranks first among the top ten cities. The super-high e-commerce consumption in Chengdu stems from the advanced consumption concept of Chengdu citizens, and also benefits from the construction of Chengdu's software and hardware facilities-urban digital infrastructure. The logistics system supports every "hands-on" of Chengdu people.
Chengdu citizens' "buying while buying" from the perspective of big data
Chengdu Index depicts the public opinion ecology of Chengdu citizens' living consumption by collecting and analyzing the participation of Chengdu citizens in hot topics on Weibo WeChat and other opinion platforms. The analysis shows that a large amount of daily consumption information occupies the WeChat platform in Weibo, and its proportion in the total information is generally higher than that in other key cities. In the discussion of local hot topics, Chengdu people focus on people's livelihood issues closely related to life happiness and sense of gain, and topics such as transportation, property market, talent introduction and environmental protection are the most concerned. Among the consumption hotspots in China, the attention of Chengdu people is basically the same as that of people in other regions. * * * Internet consumption such as enjoying bicycles, take-away platforms, online car rental and e-commerce promotion is the main concern. The new form promotes consumption, but it also brings new problems in many fields such as operation and supervision. Chengdu people are extremely concerned about the management measures related to Chengdu's consumption problems. In this regard, Chengdu has taken measures to solve the bicycle parking problem according to local conditions, which has been highly recognized by public opinion.
Three "Most" Public Opinion Emotions of Chengdu Citizens Participating in Hot Topics
On the basis of depicting citizens' lives through big data, Chengdu Index Report also focuses on the significance of government governance in supporting new consumption patterns and cultivating new economic patterns. According to the report, Chengdu can become a city that makes others "come and don't want to leave", which is not only related to its own geographical environment and profound history, but also closely related to the government's policy actions in urban development orientation, people's livelihood investment, business environment and institutional opening. For example, through the reform of "simplifying administration and decentralization, strengthening supervision and improving services", Chengdu is committed to speeding up the construction of rule of law, internationalization and standardization, improving the stability of public policies, effectively maintaining the continuity of various policies, and creating a good business environment by reducing institutional transaction costs and increasing the "two-way force" in innovative services. Chengdu has also shown a strong openness in talent tolerance, promoting people's livelihood and new things, and interaction between the government and the people. Chengdu launched a new policy of network car, and the mayor talked with netizens about smog management, which was well received by public opinion.