The initial joining of each franchisee is different.
The new franchisee will be authorized to run a KFC restaurant in operation, and the purchase cost of each restaurant will be at least about 2 million yuan (including all the decoration, equipment, leasing and employee transfer of the restaurant, but excluding the purchase of real estate).
Franchisees can arrange financing by themselves. But the proportion of our franchisees' own funds invested in this project is not less than 70%.
Fourth, the choice of joining areas.
According to the overall development needs of China Yum! In China, we selected the existing KFC restaurants distributed in different provinces and provided them to qualified applicants.
At present, it mainly provides certain joining opportunities in small and medium-sized cities in China, and KFC restaurants have already opened in these cities. Like all our international standard franchise agreements, all franchisees do not enjoy exclusive rights in regional and commercial circles.
5. Training is the key to success.
Successful candidates will be required to attend an extensive training program lasting 65,438+03 weeks before running the restaurant. 65,438+03 weeks of restaurant training will enable franchisees to master the duty management needed to run a successful restaurant, lead courses such as restaurants, and also include the study of various workstations such as Hamburg workstation and French fries workstation.
KFC's joining fees and conditions
KFC adopted the franchise policy of "not starting from scratch" in Chinese mainland, and transferred its self-operated stores to qualified franchisees as a whole, and allowed them to continue to use KFC's brand management, thus eliminating a lot of tedious work in the preparation period of franchisees' opening and enabling them to take over very smoothly.
Of course, the conditions for franchisees are also stricter. The basic point is that it needs more than 2 million yuan, and at present, there are no franchisees in cities such as Shanghai and Shenzhen, so we can only find alternative franchisees in third-and fourth-tier cities for transfer.
The new KFC store is built by the headquarters. It does not accept franchisees' applications for opening stores, but only accepts single stores, and does not grant franchisees exclusive rights to operate in the region.
Advantages of KFC joining:
First, a reasonable management model
KFC belongs to Yum! Brand. Since KFC entered the domestic market, the company has formulated a set of marketing and management strategies in line with China's national conditions. These strategies provide an important basis for the daily operation and management of the company.
KFC has a brand-new business model of unified logo, unified clothing and unified distribution, giving customers a unified global experience. How did KFC achieve these unification?
What is a unified logo? Unified logo means that all KFC employees wear a unified work permit, whether in-store employees or deliverymen, they wear a work permit on their chests according to the company's requirements to show their ability to provide professional services to customers.
What is a uniform? Dressing the means that all KFC employees need to dress according to the company's regulations. Employees wear different clothes according to different seasons and positions, so that customers can clearly distinguish all kinds of staff, manage restaurants according to standardized processes, and strive to leave a good impression on customers.
What is unified distribution? Unified distribution refers to the meals ordered by customers online, all of which are distributed by the company's own distribution team. The distribution team knows the geographical location of each place like the back of their hand, and can deliver the food to customers in time.
Second, the smooth operation mode
KFC has several logistics centers in China, which are responsible for the procurement, processing and distribution services of chain restaurants nationwide. All the processes are done independently. Because KFC's ingredients have strict supervision mechanism in hygiene quality, it can fully support consumers' food quality.
In addition, in addition to daily food supply, the logistics center also provides consumables and hardware facilities for all agents, which saves the time for agents to go out for procurement and saves the high cost of procurement, so that dealers can reduce operating costs and increase turnover as much as possible.
Third, advanced development concept.
KFC is a fast food company. Over the years, KFC has been adhering to the "speed-oriented" business philosophy. The company focuses on orderly and rapid expansion and vigorously develops the market. Today, KFC stores have expanded to thousands, laying a solid foundation for brand awareness and influence.
KFC attaches great importance to the operating efficiency of restaurants, and the number of staff in each store is carefully calculated. On the premise of improving/increasing the service level, it provides an important basis to reduce the number of personnel as much as possible to reduce the labor cost. The company also has a complete incentive and reward and punishment mechanism, so that employees are always full of motivation and make their due contributions to the development of the restaurant.