Expanding domestic demand, to further play the fundamental role of consumption. How to adapt to the residents' consumption demand, use the government and the market this ? two hands? New capabilities? , so that the traditional industry to catch up with the times? Reporters into the Fujian Province throughout the country? Sha Xian snacks? The first step is to find out what is going on.
The steaming hot flat meat, sauce overflowing mixed noodles, thin skin and juicy steamed dumplings? With a section of the grounded food, Shaxian District, Sanming City, Fujian Province, people traveled far and wide, called the snacks brand, but also do a strong agriculture and people rich industry.
A small store with a new look, there? The face of? More? The first step is to make sure that you have a good understanding of what you are doing and how you are doing it.
? The company's website has been updated with the latest information about the company's products and services. Zhao Tongxin, a citizen of Suzhou, Jiangsu Province, has just graduated from the university, mentioning the changes in Sha Xian snacks in recent years, she praised: "The environment has improved, the variety of food is richer, and the delivery is also very fast. The environment has improved, the variety of dishes is richer, and the delivery of takeout is also very fast.
Zhao often go to the Sha Xian snack store is located in Suzhou City, Jia Yuan Road. The owner of the store, Peng Maoqing, told his story: ? I left Shaxian at an early age and followed my uncles and grandfathers to go out and make a name for themselves. Find a place on the street, one or two tables, set up a coal stove, and began to cook on the fire. I can't forget the smell of the choking coal stove.
Peng Maoqing said:? A lot of people have the impression that Sha Xian snacks is a humble environment of small workshops, that is the old-fashioned way of doing things! Into his store, orange wall tiles wiped like a mirror, a wooden square table clean and tidy, open kitchen spacious and bright, snack culture wall so that many customers into the store bright, a look again. Customers are praising our environment! Peng Maoqing is very proud.
Peng Maoqing's experience is not an example. With the improvement of people's living standards, consumers are seeking peace of mind, comfortable dining experience. Shaxian snack industry development center deputy director Zhang Xin introduced, in order to meet consumer demand, in recent years, Shaxian District, relying on the Shaxian Snacks Group, to promote chain management, standardized management, and to join the snack owners to provide management training services.
? Returning to my hometown for classes, I first learned about the ?4D kitchen? This new thing.? Peng Maoqing said that the standardized management of stores both ? The first time I saw this, I had to go back to my home town. The first thing you need to do is to get your hands on a new one, and you'll be able to do that. The inside is more important. The facade is beautifully decorated, not to mention the back of the kitchen all kinds of items to do a good job of distinguishing; refrigerator raw and cooked separately, to ensure hygiene; each item is used up to return to the place? This gives me a whole new way of thinking about business.
? The first time I saw this, it was a very good idea to go back to the old days. return, Peng Maoqing soon tasted the sweetness, ? After completing the remodeling and upgrading of the store, the turnover increased by nearly 50% in the first month.
Centralized training to see the effect of the policy? The first time I've seen this, I've seen it in my life. The first thing you need to do is to get your hands dirty.
In recent years, the VAT exemption line for small-scale taxpayers has continued to increase, and the introduction of various tax exemptions and reductions in policy one after another has made Peng Maoqing feel a strong sense of warmth. At the beginning of this year, affected by the epidemic, we have one or two months almost no revenue, the relevant policies and measures for the stores to reduce or waive the rent, reducing our pressure.? He said, not only that, Shaxian farmers and merchants behavior snack owners to launch customized services, ? Previously for loans have to be reviewed for several days, now you can online, convenient and fast, to help us through the difficult times.
Quenched the thirst, but also find ways to increase income. Shaxian snack group and major takeaway platform to carry out cooperation, set up a professional team for snack store owners to provide takeaway business guidance.
? From picture display to dish packing, from ordering service to after-sales customer service, the professional team provides us with all-round help. ? Peng Maoqing said, since this year, the store's takeaway business is getting hotter and hotter, ? I am confident that the quality of catering and service to get up, gathered more repeat customers.
Digital transformation
Operational efficiency
Shaxian snacks in the past to small scattered? The company's business model is relatively traditional, and it's not the only one that has a good reputation. form, the business model is relatively traditional, sloppy. And now, the government, banks, businesses and other parties to help snack stores digital upgrade, for snack store business development to inject new momentum.
? The digitalization of this? fire? Let the store business more and more prosperous.? Lai Dachuan, the person in charge of Shaxian Jinji Catering Management Company Limited, said, ? The small change in the cash register, so that the store management level greatly improved.
Lai Dachuan, for example, the company operates and manages dozens of Shaxian snack stores in Shijiazhuang City, Hebei Province, the application of the cash register settlement system digital terminal, a pen of inconspicuous transaction data convergence,? The company's digital terminal of cashier settlement system has brought together an insignificant amount of transaction data, which has been gathered. Out of the value.
? For example, transaction data can provide help to improve products and services.? Lai Dachuan said, through the cashier settlement system data statistics, he was concerned about the lack of sales of bibimbap. Why is the signature food cold? After some understanding, mixed noodles easy to pile off is the main reason. Lai Dachuan said, Shaxian mixed noodles traditional eating method pay attention to the side of mixing and eating, and in the northern cities, in order to cater to the eating habits of consumers, stores more than a thick peanut sauce and noodles a brain mixing, the noodles are easy to lump, affecting the taste.
Finding the crux of the problem, the symptom? The medicine first tried to thin the peanut sauce, but the diluted sauce so that some consumers feel that the quality of the decline; and in the noodles to add a little soup, the noodles do not pile up, but also add the soup of the fresh flavor, the sales miso rise.
Through a set of data, we can accurately identify the shortcomings of the operation: if a store sales of certain dishes do not account for a high proportion of the problem, it may be the master of the spoon craft; if a dish in the stores are not popular, it may be that the recipe needs to be improved; and if the overall turnover of a store declined, it may be that the environment and service needs to be improved?
The value of the application of the data excavated and summarized from the stores is constantly extended. Zhang Xin said, through the digital means of analysis of Sha Xian snack store operation status, not only to enhance the level of store operations, but also for Sha Xian snack product innovation and dish standardization construction to provide data support, forcing the supplier to strictly food safety off, quality off, to enhance the entire industrial chain supply chain level has played a positive role.
In recent years, the relevant departments of Shaxian District to store cash register settlement system and supply chain digital transformation as an entry point to establish a complete modernized service system and supply chain channels. The relevant person in charge of the Fujian Banking and Insurance Bureau introduced the Shaxian District Government and the Shaxian Agricultural and Commercial Bank signed a cooperation agreement to complete the construction of a national Shaxian snacks digital intelligence platform, connecting about 30 major snacks ingredient suppliers, thousands of snacks stores and logistics enterprises, to achieve the whole process of the snacks industry, digital online management, for the development of the snacks industry empowered.
The construction of the data system also allows stores to obtain more resources.
? We rely on the supply chain scene developed by the ? Online collection loan? , through the extraction and analysis of transaction data, approved credit limit, to solve the problem of snack bar financing.? Zhong Luhua, the relevant person in charge of Shaxian Agricultural and Commercial Bank, introduced that as of the end of July this year, the bank has provided 145 million yuan of credit loans for more than 1,200 Shaxian snack business owners.
Reducing costs and increasing quality control
Industrial clusters bigger and stronger
Mr. Deng from Changzhou City, Jiangsu Province, has been making Shaxian snacks for many years. The dishes are many, the preparation of materials, food preparation head, in the past, he was always busy early in the morning and late at night.
? Before dawn, you have to go to buy food first. Just to make steamed dumplings, a day and nearly 100 pounds of flour, the person tired to doze off. Mr. Deng said that the traditional snack bar alone, labor and raw material costs are high. Today, many of the store's dishes are delivered by the supplier, greatly reducing the store's operating costs.
? Delivered to the door? Where do the products come from? In Sanming City, Fujian Province, Sha Xian snacks industrial park construction continues to promote the gathering of snack processing enterprises, to enhance production capacity, optimize supply to provide strong support.
In the standardized production workshop of the central kitchen of the industrial park, one set of automated equipment operates efficiently, and an assembly line operates orderly.
? This is a steamed dumpling production line, carrots, cabbage, scallions, fresh meat and other ingredients by the machine automatically made of filling; dumpling skin also by the machine and the surface, automatic molding, each steamed dumplings uniformly wrapped on one side of the seven folds. Hu Mingbao, the person in charge of the central kitchen, introduced with interest that in this production line, workers only need to easily operate the equipment, more than 70,000 semi-finished dumplings per hour, weighing about 1.1 tons of the total production is completed, and a steady stream of supply to the Shaxian Snacks stores. Such automated centralized production and supply mode, can greatly reduce the store operating costs, but also conducive to strengthening the meal food control. Hu Mingbao said.
The construction of the central kitchen is a microcosm of the relevant departments to support the expansion and upgrading of the Snack Industrial Park, to attract related enterprises to gather and extend the industrial chain. Zhang Xin introduced, from March last year to the beginning of this year, the local new Shaxian snack industrial park land 200 acres, invested more than 100 million yuan for the standardization of plant and other public **** supporting facilities construction, to attract more than large-scale enterprises to land. A number of food science and technology enterprises, characteristics of leisure food enterprises, spices production enterprises have settled, industrial clusters continue to grow.
The introduction of enterprises is only the first step, the follow-up to the development of enterprises to continuously optimize the business environment. In recent years, the tax department to guide enterprises to fully enjoy the tax cuts, tax policies; market supervision departments to do door-to-door service? guide? , to help enterprises solve problems; parks for enterprises to reduce or waive the rent, reduce the pressure of operation.? Hu Mingbao said, enterprise-friendly policy warmth, enterprises are more determined to develop confidence.
? In the policy support, Sha Xian snacks two gradually formed a scale, will be better to stabilize product supply, quality and safety, promote product innovation, rich variety of dishes, and at the same time to further reduce the store operation of equipment, purchase, labor and other costs for the better development of the snack industry to lay a solid foundation. Zhang Xin said.
Extend the chain, break the circle, out to sea
Rich farmers? The beauty of it all is that it's all about the consumer. The consumer
Some people traveled all over the world, and some people opened a snack bar in front of their homes. In Shaxian District, Xiamao Town, Yu Bang Village, a line called? Roots of the flavor? snack street, many tourists here to taste the authentic Shaxian snacks.
A hand-beaten flat meat store in front of the owner Yu and Chuan skillfully let a flat meat source constantly? The company's website has been updated with the latest information on the company's website, including its website. The first floor of the shop is a shop, and the upstairs can be used as a shop. The first floor as a store, upstairs can live, revitalization of assets, and increased income. He said that tourists here can taste the original flavor of the snacks, but also close to feel the snack culture.
Preparation of "Shaxian snack industry farming planning", to promote better development of supporting industries in Shaxian snacks; tap the brand effect, vigorously develop the cultural tourism industry? Shaxian snacks from the beginning of a single snack bar, to now one, two or three industries go hand in hand, integrated development, the formation of a virtuous cycle of inter-industry mutual drive, synergistic development.
Last year, Sha Xian snacks supplier, located in the Sanming High-tech Industrial Development Zone, the mountain plowing source of food limited company into production. A bag of pickles in the automated production line production box, sold to the province and abroad. And pickles to the raw material mustard, became the farmers to increase income? The first time I saw this, it was a very good thing that I was so happy.
? Enterprises and villages and towns to take? The company + order? The operation mode, the use of mustard winter production characteristics, intercropping in the agricultural leisure time. Order planting area of 200 acres, that year to help cooperative farmers to increase income of 1 million yuan. said the person in charge of the company.
Yu Bang village's rich leader Yu Guangqing set up Shaxian Yixin Agricultural Professional Cooperative, under the guidance and help of the relevant departments, to achieve the whole mechanization, large-scale production, scientific tobacco rice planting and seed production. In addition, Chinese herbs, spices and poultry and other snack-related agricultural production has also run out of scale. Last year, more than 100 members of the community per capita annual income of more than 60,000 yuan.
? The effective connection between one and two industries and the local supply of raw materials can provide food processing enterprises with stable and low-cost source security. At the same time, through? Second production with a production? , it is also conducive to promoting the industrialization of the rural economy and agricultural development, promoting rural revitalization, help *** with affluence.? Zhang Xin said.
? The transformation and development of Sha Xian snacks is also continuing to activate the related consumption potential.? Zhang Xin introduced, the local efforts to develop cultural tourism products and services, the construction of Sha Xian snack culture theme park, to create ? Eat, live, travel, purchase and entertainment? Integration of the characteristics of the scenic area; the development of handbags, spring couplets and other series of cultural and creative products; filming snack-themed movies, stage plays, the launch of literary works to extend the chain? Break the circle? Cross-border? The company's products and services have been widely recognized as the best in the world, and the company's products and services have been widely recognized as the best in the world.
In recent years, Sanming City has also introduced policies to accelerate the promotion of? The company has also introduced policies in recent years to accelerate the advancement of International trademark registration, support Sha Xian Snacks Group to actively participate in international cooperation, promote the organization of Sha Xian Snacks Tourism and Culture Festival and other aspects of efforts to help Sha Xian snacks out of the country, to participate in international competition.
(Reproduced from the People's Daily on November 21, 2022)