On the one hand is a foreign fast food giant, on the other hand is a leading Chinese food enterprises, since last year, Yum entered the ownership of Little Sheep event has triggered sustained public opinion attention, the focus of the discussion centered on the foreign mergers and acquisitions and the protection of national brands and other issues. In recent years, there have been many foreign mergers and acquisitions, including Nestle's acquisition of Xufuji and Yinlu Foods last year, and Ambrosia's acquisition of Money Leopard. Some people believe that the excellent brand is constantly being foreign mergers and acquisitions, is not conducive to China's implementation of the cultivation of independent brand strategy; there is also concern that in recent years, the food and catering industry, foreign mergers and acquisitions, may lead to monopoly in the industry.

In the context of economic globalization, we should be more objective to look at foreign capital mergers and acquisitions of national brands. The nature of the capital profit-oriented decision foreign capital acquisition behavior is neither "dedication to love", nor deliberately play the role of brand "killer". In fact, as a market behavior, foreign capital mergers and acquisitions is a double-edged sword, both to the national brand development opportunities, but also brought a huge challenge. From a positive point of view, foreign mergers and acquisitions of domestic enterprises will bring scientific and efficient management concepts and some advanced technology, can promote industry self-regulation, conducive to the healthy development of the industry as a whole. But foreign mergers and acquisitions may also lead to excessive concentration of the industry, easy to form a monopoly, so that some local enterprises to increase the pressure of development. In some specific industries, there is also the possibility of the formation of foreign capital on the market to grasp the pricing power.

It should be seen that, with the continuous improvement of China's laws and regulations and regulatory mechanisms, foreign investment in mergers and acquisitions is also increasingly scientific and mature. Relative to the merger and acquisition itself, people should pay more attention to the fate of the brand after the merger and acquisition, the valuable brand protection. More importantly, with the continuous influx of foreign enterprises, we in the "smile to welcome guests" at the same time, we should support local enterprises and independent brands to actively participate in international competition, so that it is healthy and growing in the competition.