First, the guiding ideology and objectives
Guiding ideology: guided by the scientific concept of development, adhere to the government-led, play the role of the Association, relying on the market, create an honest environment, improve the integrity of the mechanism, strengthen the comprehensive governance, the construction of a comprehensive integrity of the tourism system, to promote the quality of the tourism industry to enhance the overall.
Objective: "Eleventh Five-Year" period, the formation of tourism operators operate in accordance with the law, abide by the contract, fair competition, quality service and integrity of the business order, to create a safe travel, health tourism, civilized tourism, rights according to the rational consumer environment, so that the Bazhou tourism market order in one year to see results, three years of great! See results, five years of fundamental change.
Second, the integrity of the system composition
Standardize the tourism market, the establishment of the integrity of the system, is a social systems engineering, the need for government agencies, enterprises and institutions, the market-related links as well as the public, coordinated linkage, the formation of integrity of the work of tourism in a large pattern.
1, government departments. The responsibilities of the government and tourism authorities are: to create an environment, develop norms, establish mechanisms, and strengthen supervision. The main work is to strengthen the sense of integrity, open integrity information, improve the integrity of the regulations, improve the integrity of the disciplinary law enforcement system, the establishment of the integrity of the rewards and sanctions mechanism, rectify the market order, standardize business practices, improve service quality, and create an environment of integrity tourism.
2, industry associations. Tourism industry associations are connected to the government and business bridges and links, the role of industry self-regulation and government co-management. The main work is to work closely with government departments to promote the implementation of industry laws, regulations and rules, promote the standardization of services, the development of different service categories of the industry self-discipline convention, through the rules and regulations of the industry and the media public opinion, honesty and trustworthy, legitimate business enterprises to be protected, the violation of the law, breach of trust and destruction of enterprises to be discouraged. Market research, to understand the market business subjects and consumer subject's wishes and demands, to promote the accurate administration of government departments, effective service.
3, business units. Standardize the tourism market, the construction of integrity system, the key in tourism enterprises. The main responsibility of tourism enterprises is to operate in accordance with the law, abide by the contract, fair competition, quality service. Must not exceed the scope of business, do not cut prices to compete, do not do false advertising, do not denigrate competitors, do not pit customers to rip off customers, strict professional conduct, fulfill the service commitment, innovative means of service, improve the quality of service, and establish an image of integrity.
4, tourism consumers. Integrity system construction, inseparable from the participation of tourism consumers and attention, the degree of consumer market awareness and the enhancement of consumer concepts is also an important factor in promoting the construction of integrity system. Through the construction of the integrity system, to guide consumers to establish a correct consumption concept, rational consumption, civilized consumption, healthy consumption, according to rights.
Third, the scope of activities, time and steps
Scope of activities: Bazhou city within the travel agency, tourist attractions (points), star-rated hotels and related tourism service links of the business unit, focusing on travel agencies.
Activity time: early 2006 to the end of 2010, throughout the "Eleventh Five-Year" period.
Activity steps:
The first step from the standardization of travel agency market order. From the introduction of this program to the end of March 2006 for the mobilization and deployment stage, mainly for the city's tourism system of ideological mobilization and basic preparatory work. 1 April 2006 to start the full launch of the "integrity of the travel agency" to create work. The focus is to solve the travel agency market disordered competition and lack of integrity. For example, over the scope of illegal operation, illegal operation without a license, illegal agents, false advertising, price competition, zero-negative tour fees, shopping traps, service shrinkage, private kickbacks and other business practices that infringe on consumer rights and interests, as well as black agencies, black agents, black offices and other illegal business practices that disrupt the market order. Through the rectification, promote the tourism environment . Significantly improve, really let the public to spend clearly, safe and secure travel.
The second step from the beginning of June 2006 to start the "integrity of the tourist attractions" to create work. According to the provincial tourism bureau issued the "integrity of the tourist attractions" rating standards and methods, combined with the implementation of the national tourism area (point) quality rating standards and the National Civilization Committee, the Ministry of Construction and the National Tourism Administration jointly issued the civilization of the scenic area rating standards, focusing on scenic area environmental construction, service functions, management level and quality of service.
The third step in the second half of 2006 will start the "integrity of tourism hotels" and other integrity of the tourism business unit to create procedures.
The fourth step from the beginning of 2007 to the end of 2010, in 2006, on the basis of a comprehensive start, in-depth and solid comprehensive promotion of the city's integrity of the construction of tourism system.
Fourth, the focus of the work in 2006
2006 is the construction of integrity tourism system of the foundation year, the foundation of the year's work first from the standardization of travel agency market breakthrough. On the basis of the initial experience, the second half of the timely start of other tourism business units to create the integrity of the work.
1, learning to improve and self-correction. Comprehensive implementation of a series of laws and regulations on the management of travel agencies, seriously implement the Hebei Provincial Tourism Bureau has been issued "on strengthening the management of travel agencies to regulate the order of the tourism market a number of opinions", "on strengthening the travel agency to set up the management of the Department of the notice" and other policy documents, the organization of travel agencies to actively implement the Hebei Provincial Tourism Bureau to revise the printing of the domestic and outbound tourism two model contracts, and respond positively to the provincial tourism association issued the "Honest Tourism Convention". Tourism Association issued the "Integrity Tourism Convention", against the check, find the problem, improve the business management system, the development of rectification measures.
2, strengthen contract management. With the Tourism Association and the professional branch to work closely to promote and help travel agencies to strengthen contract awareness, standardize contract management. First, adhere to the principle of not signing a contract is the fault, improve the contract system. Emphasize that travel agencies to implement three contracts, namely: tour operators and ground receiving agency "commissioned business contract", travel agencies and related tourism services to provide units between the contract (eg, scenic spots, hotels, restaurants, car companies, shopping stores, etc.), travel agencies and travel consumers between the contract. Which focuses on the contract with the tourism consumer. Secondly, the content of the contract should be standardized. Model contract to protect the legitimate rights and interests of tourism consumers sensitive projects shall not be omitted, to clearly agree on the relevant rights and obligations of both parties, change the rights and responsibilities and accountability for breach of contract; a clear agreement on the standard of services, clearly marked prices, the implementation of price transparency; a clear agreement on the tourism itinerary shopping and self-financed projects in the specific time, location and number of times. The content of the contract should be consistent with the advertisement, and the information provided should be true and reliable. Third, the supervision of travel agencies to establish and improve the tourism contract file, the contract retention period shall not be less than 2 years.
3, the establishment of travel agencies, tour guides integrity file. 2006 before the end of all completed this work. In the future, it should be included in the daily work duties as a regular job.
4, improve the market supervision mechanism. To adhere to the government-led, the establishment of tourism, industry and commerce, safety, transportation, health, quality supervision and other functional departments involved in the tourism market supervision system, the establishment of joint law enforcement and supervision and inspection system, regular supervision and inspection of the tourism market. Market supervision and inspection should take the combination of open and unannounced visits, joint inspections and industry inspections, local inspections and cross-checking the combination of ways.
5, the establishment of recognition and disciplinary mechanism. According to the Provincial Tourism Bureau will be issued "integrity travel agency" rating method. The development of honest travel agency recognition and dishonest travel agency disciplinary measures. The establishment of a comprehensive assessment mechanism, including government tourism departments, industry associations, the public, the tourism market discipline law enforcement units, to achieve openness, fairness and transparency; half a year for the initial assessment, the end of the year for the evaluation of the standard, after the social publicity, the standard unit issued the appropriate certificate and sign, outstanding units and outstanding integrity of the unit and excellent organization to be rewarded; due to the integrity of the integrity of the lack of consumers or the rights and interests of others to be damaged, disrupting the market order of travel agencies. Damage to the rights of consumers or others due to lack of integrity, disrupt the market order of travel agencies, depending on the circumstances, including warnings, suspension, adjust the qualification level, until the elimination of the withdrawal of business qualifications; the establishment of a major violation of the announcement system, the violation of the file publicity system, for the suspension of rectification (including suspension) or more sanctions or the occurrence of a major breach of trust in the travel agency responsible for accidents, through the media and the administrative network of the regular announcements, publicity.
6, give full play to the role of tourism associations. Association of professional branches to develop and implement industry self-discipline through the organization of the Convention, to assist the government and tourism management, the quality of products and services in the industry, the means of competition, business style supervision, to promote enterprises, law-abiding business, honesty and trustworthiness, fair competition, and to maintain the industry's reputation.
7, the establishment of social supervision system. As soon as possible to establish the "Bazhou Tourism Administration Network" and open the integrity of the tourism column, and to the media to publish the integrity of the tourism supervision and complaint hotline, employing integrity of the tourism social supervisors. The establishment of communication channels with the news media, timely reporting of honest tourism construction activities, anatomy of a typical case, exposure of illegal behavior.
V. Leadership Organization
"Regulate the tourism market, building integrity system" theme activities leading group members are as follows:
Group Leader:** Director of the Municipal Tourism Bureau
Members:***
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The office is located in the administrative office of the organization.