1. Product Strategy (1) Improve the quality of catering, create special products ① Ensure the hygiene and freshness of raw materials. Strictly control, especially the procurement and treatment of raw materials, and prohibit the use of unqualified raw materials or other ingredients. ② Make each dish in strict accordance with various production techniques and techniques to improve the taste. Train chefs regularly to improve their cooking skills. (3) Ensure quality and quantity. In the questionnaire we made, some students pointed out that the weight of the product was insufficient and the concentration of the beverage was insufficient. In view of this situation, the following methods can be adopted to solve it: a, ensure adequate supply within the scope of cost permission. B, hold lectures and live demonstrations on the production process of products on a regular basis, show students every working procedure and every link, and let customers have the feeling of enjoying value. (2) The purpose of attaching importance to product mix is to enhance the attractiveness of products and increase sales. Reasonably plan the combination of catering products and holidays. Mainly steak and steak, supplemented by hamburgers. Elaborate couple packages, birthday packages, personal consumption packages, etc. , to form their own characteristics. There are the following combinations: product combination 1: Couples have relatively high requirements for dining environment: they generally choose places with elegant environment, romantic atmosphere and relatively high grade for dining. Especially on some special days, they want more private space and don't want people to disturb them often; Secondly, there are higher requirements for the variety, style and taste of dishes. So a western restaurant with a good environment is one of the first choices for couples to "date". As the only high-quality western restaurant in the new campus of Normal University, Paramount's geographical advantages can fully seize this market opportunity. So Paramount should give full play to its advantages in this respect. At the same time, when managing the market, we should pay attention to the consumption characteristics and requirements of couples, and take this as a starting point to form our own characteristic business model. Combined with the specific situation of Paramount and our analysis of couples' consumption behavior, we put forward the following business strategies. The specific operations are as follows: ① Make full use of partition seats near windows and balconies. The overall structural design and decoration of Mongolian Ba Le Gate Restaurant are very suitable for couples to eat and meet the requirements of dining environment. The partition walls at the front and back, with moderate distance, give couples enough two-person world! The exotic customs of Mongolian yurts have created enough interest for couples. (2) Atmosphere and atmosphere create a romantic and warm dining atmosphere, soft and warm lighting, relaxed and romantic music, and light a few candles for couples at the right time to enjoy a candlelight dinner. These are excellent ways to attract customers. ③ Couples who spend more than a certain amount (such as 50 yuan) on additional services (special services) will be given a rose! Product combination 2: The service concept of birthday combination restaurant is that customers are God! Therefore, how to make the students in Paramount have a happy and meaningful birthday once a year is one of the key issues that the restaurant should consider. After all, the reputation of customers is the best publicity of restaurants! Specific operation:? 0? 1 99 yuan package for birthday consumption (mainly 4-5 people, each spending about 20 yuan)? 0? 1 birthday consumption 198 yuan package series (mainly 10 ~ 12 people, each spending 20 yuan) If you use this restaurant's birthday package, couples can use the box for free, or the restaurant can provide additional products such as cakes and flowers at a discount. Product portfolio 3: Weekend specials are available on Friday night, Saturday and Sunday, offering preferential products or special services. Customers are mainly couples and classmates, but campus publicity should be done well in advance. (3) Never let go of any possible festivals and constantly introduce new combinations. This is a good point of lion landscape western restaurant, which can be used as a reference. On New Year's Day (65438+1 October1), Lantern Festival (the 15th day of the first month), Western Valentine's Day (February 14), Girls' Day (March 7th), Qixi Valentine's Day (the 7th day of the seventh lunar month), Mid-Autumn Festival (the 15th day of the eighth lunar month) and Thanksgiving Day (/. Romantic atmosphere "atmosphere" plays an important role in western elements. The atmosphere is a combination of service attitude, service technology, waiter image, restaurant building decoration, facilities and equipment layout, color, background music and other factors, which embodies a cultural taste. Therefore, Paramount should fully create a relaxed, warm and romantic dining atmosphere under the advantage of the original elegant environment. 2. The price strategy should be slightly adjusted according to the current price of the restaurant and the price of similar restaurants outside the school. The main price strategy is to introduce several special products every day as the main means to attract customers. According to this pricing strategy, consumers can feel fresh every day. 3. According to the characteristics of the campus where the restaurant is located, the sales channel strategy should take two forms: direct sales and first-class sales channels, with direct sales as the main one. ? 0? Direct selling 1: Try to satisfy the new and old customers who eat in restaurants, form the second and third return visits, and form some stable customers. ? 0? 1 first-level sales: choose a club or school activity, establish a relationship with it, use vouchers as prizes, etc. , or other forms to increase passenger flow. 3. According to the characteristics of the campus where the restaurant is located, the sales channel strategy should take two forms: direct sales and first-class sales channels, with direct sales as the main one. ? 0? 1 direct sales: try to satisfy new and old customers who eat in restaurants, and form secondary and tertiary returns.