Ever-changing, the door and window industry is often a headache when doing Internet promotion. In fact, it is three aspects:
1. What is the purpose of Internet promotion? In other words, you need to know your potential customers, what they look like, what their needs are and what their preferences are. Only by understanding these, can the later work be carried out better and get twice the result with half the effort.
2. How to choose Internet promotion channels? (1) Classification of Internet promotion channels
Category 1: promotion channels for prospective customers' search habits, represented by mainstream search channels such as Baidu, Shenma, 360 and sogou; There are also some built-in search channels of mainstream traffic platforms, including Today Headline, Weibo, WeChat, Tik Tok and so on.
How do schools in the door and window industry promote the Internet?
The second category: promotion channels for users' fragmented reading, represented by mainstream fragmented reading channels such as Today Headline, Tik Tok and Weibo, and some vertically subdivided second-tier traffic platforms, including Himalaya, Blog, Zhihu, Post Bar and Taobao.
The third category: promotion through other channels, mainly based on industry-related platforms, such as some vertical industry exchange forums, some industry sections of large portals, and some tool-based platforms, including maps, Didi, mobike, etc.
(2) Selection of Internet promotion channels
The choice of internet promotion channels is based on your positioning of customers, what are the needs of your prospective customers and what will they search for? What age group are your customers? What platform do they prefer to spend their time on? Your customers like learning, visiting forums, and what forums do they like to visit?
Knowing the customers, the promotion channels are naturally screened out.
(3) the choice of network promotion form
There are two forms of Internet promotion:
1 type is to spend money directly to advertise on the channel. This kind of promotion is quick to take effect. Customers will come in if they spend money, and no customers will come in if they don't spend money.
The second is to do the content of customer demand in the channel. This form of promotion is slow to take effect, and it can bring few customers in the early stage, but long-term accumulation will lead to a surge in traffic.
How do schools in the door and window industry promote the Internet?
Many door and window enterprises in the market are small and medium-sized enterprises. These door and window enterprises all have the same characteristics. It is difficult for most of them to spend a lot of money and advertise directly on the selected promotion channels.
So most door and window enterprises walk on two legs. In the early stage, new customers were mainly brought in the form of 1 promotion, and in the later stage, new customers were mainly brought in the form of secondary promotion.
3. The Internet promotes customers' secondary spending, which costs employees' salaries, and the converted customers are also transformed, and the attracted customers are still of great use. What do you mean? I believe you have heard that the cost of maintaining an old customer is far lower than the cost of attracting a new customer.
Even if old customers can't generate secondary demand, don't forget "user reputation". How to get old customers to introduce you to new customers and let new customers bring new customers is the most important move.
Therefore, customers brought by Internet promotion must be deposited on the Internet platform, which can be your micro-signal, micro-group, Weibo and so on. It depends on your customer base and which platform they prefer to stay on.
How do schools in the door and window industry promote the Internet?
Then, on the platform of customer precipitation, develop a game or mechanism to provide some benefits for old customers to bring new customers, such as directly rewarding cash and so on.
How to play is up to you. There are many ways to play. But one thing is very important. In order for customers to bring customers, the quality of products/services provided by the company must pass the standards, which is the basis for establishing word of mouth. You should make your customers feel at ease to introduce you to new customers.
Note that the essence of Internet promotion is the same as finding customers offline. Whether you are in the door and window industry or other traditional industries, you can't do without the essence of marketing promotion: people (customers)! Always take people (customers) as the center to think!