Employee job promotion work summary essay 1
xxx?During the period, the management of the circulation of alcohol in our region in accordance with the Ministry of Commerce, "Liquor Circulation Management Measures" (Ministry of Commerce Decree No. 25 of XX) requirements, conscientiously perform their duties, extensive publicity to standardize the record registration for the implementation of the full implementation of the alcohol traceability system as the center to standardize the order of the alcohol market as the focus of the masses of people to the majority. Drink on? Reliable wine? For the purpose of effectively strengthening the supervision and management of the liquor circulation industry to ensure the prosperity and stability of the liquor market. Now the work of our region is summarized as follows:One, the basic situation
XXX year for the circulation of alcohol enterprises for the record 211. Among them:13 wholesale and retail enterprises, 164 retail enterprises, 34 food service enterprises.
Second, the main work
1, the leadership attaches importance to the establishment of the organization
Since the People's Government of Cebu City, "on the announcement of the fifth batch of administrative approvals clean-up results of the notice" (Cebu Government issued [XX] No. 21) issued, the District Business Bureau leadership attaches great importance to the establishment of a special leading group responsible for the management of the circulation of alcohol circulation management throughout the region.
2, develop programs, clear tasks
According to the requirements of the "Liquor Circulation Management Measures", developed the "Yongqiao District Alcohol Circulation Work Program" to improve the initiative of the rectification of the liquor circulation market, targeting as well as the effectiveness of the work. Around the target task, operation mechanism, management scope, operation and management mode, safeguard measures, strengthen the leadership, etc., from the actual situation of the whole area, put forward the operability of the work of the views. In particular, to strengthen leadership, division of labor, members of the specific work between the responsibilities for the formation of joint efforts to promote the standardization of the management of the circulation of alcohol, purification of the circulation of alcohol market in our region, to create an atmosphere, laid the foundation.
3, in-depth grass-roots research
According to the actual situation of my district, Yongqiao District Business Bureau according to? First urban areas, after the townships, first grasp the wholesale, then grasp the retail? The work of the policy, first from the urban wholesale enterprises to start, carried out on the production of alcohol, wholesale enterprises of the basic situation of the mapping and registration work for the record. In the hottest summer, Yongqiao District Business Bureau to organize competent personnel in the urban area, door-to-door research in our area of alcohol circulation enterprise information.
4, extensive publicity to create an atmosphere
In order to ensure the normal and orderly development of the management of the circulation of alcohol in our region, increase the publicity of the "Measures for the Administration of the Circulation of Alcoholic Beverages", and further enhance the deep understanding and awareness of the "Measures" among the wholesale enterprises, retail enterprises and the majority of consumers, the region issued 3000 copies of alcohol leaflets and brochures. Widely publicize the significance of strengthening the management of the circulation of alcohol, so that the general public is a household name, to create *** with the compliance with the provisions of the Measures of the atmosphere, to effectively carry out the management of the Yongqiao District Liquor has laid a good foundation.
5, according to the law, for registration
Alcohol business registration is one of the focus of the work of alcohol supervision, in order to do a good job of registering for the work of registration and improve the registration procedures, Yongqiao District Business Bureau of the business qualifications, application information, procedures, time limit for the implementation of the provisions of the sunshine operation; in the approach to the registration of the work of the people in charge of the establishment of an account, and to do a good job of the "accompanying list" issued by the Ministry of Commerce, the Ministry of Health and Social Affairs. Do a good job of "accompanying single" issued, receive, registration, storage and other aspects of the work. Do not have a liquor wholesale license of enterprises resolutely can not be issued with a single, to prevent the accompanying single issued by the chaos, lose its control role.
Three problems and recommendations
The management of the circulation of alcohol involves a wide range of work, many points, long lines, as this year's work has just started, coupled with various aspects of the reasons, the problems are also more prominent, mainly:
One of the implementation of the record of the liquor business registration system and business traceability system, is the management of the circulation of alcohol is a basic work and focus, but the management is by no means all, but it is not the whole of the work, but it is the whole of the management, and it is the whole of the management. It is by no means the whole of the management work, a lot of work is the daily supervision and management of the circulation of alcohol, which is a long-term work.
Secondly, it is recommended that existing liquor management personnel be fully trained to improve the quality of thought of administrative and law enforcement personnel, and to establish a correct management concept and service mindset.
Four. Twelfth Five-Year Plan? Year work ideas "Liquor Circulation Management Measures" is the Ministry of Commerce was established after the introduction of the first alcohol supervision of departmental regulations, the implementation of alcohol business registration and filing system and traceability system is a strong policy, involving a wide range of a new job. This requires us to do this work in detail, actively and steadily promote the management of the circulation of alcohol. Specific practices:
One is to further increase the publicity efforts to raise awareness of the importance of strengthening the management of the circulation of alcohol, improve the implementation of the relevant policies of the state alcohol operators consciously, to ensure that the circulation of alcohol in our city market health and safety.
The second is to further standardize the behavior of alcohol business, the strict implementation of the record of alcohol registration and traceability system, and constantly strengthen the management of unclear sources of goods, unknown channels, incomplete procedures of the enterprise should be rectified in a timely manner, and to guide enterprises to continue to improve and standardize the management of the business. In the process of alcohol commodity trading to ensure quality and safety, to ensure the authenticity of alcohol commodity trading information, integrity and traceability, the establishment of a sound alcohol commodity safety credit file, and actively promote? Safe Liquor? Project.
Three is to focus on cracking down on the production and sale of counterfeit and shoddy liquor illegal behavior of the special action. Twelfth Five-Year Plan During the period of Yongqiao District will organize the relevant law enforcement departments, the urban area to focus on the crackdown on the production and sale of counterfeit and shoddy alcohol products. The name of the liquor, raw materials, degree of alcohol, price, date of leaving the factory, manufacturer, factory address and so on will be checked. Strictly investigate and deal with the sale of liquor and bulk liquor without production license to prevent the flow of counterfeit and poisonous liquor to the market.
The fourth is to actively carry out? The first step is to establish a model store for the wine industry, and to set up a model store for the wine industry. Project, the establishment of alcohol commodity credit file, the creditworthiness of each distribution enterprise, good credit, bad credit and product credit and other information to record, build credit supervision and breach of trust warning mechanism, the establishment of the honor of the outstanding enterprises.
Employee job promotion work summary essay 2
Time still follows its ancient unchanging law continues, another year of history, still as many years in the past, has become the history of the ****x years, the same has a lot of good memories and a lot of feelings. 20xx years for the liquor industry is an eventful autumn, although the **** years of the global Although the impact of the global financial crisis in **** gradually weakened, but the overall economic recovery is still a period of time excessive. The adjustment of the national excise tax on liquor, but also in the industry has caused a period of commotion, followed by a national crackdown on drunk driving and local bans, for the liquor industry is even worse. In such a bumpy year, we stumbled all the way, which the joy and sorrow, *** and helpless, confused and touched, really unlimited emotions -----
I, responsible for the regional sales performance review and analysis
(a), performance review
1, the annual total cash back of 1.1 million, exceeding the company's mandate;
2, the successful development of four new customers;
3, laid the company in Southwest Shandong, Jining as the center of the operation of the key regional markets of the groundwork;
(2), performance analysis
1, although the completion of the company's cash back to the task, but from the 2 million I set the goal, far from it. The main reasons are:
a, the first half of the focus of the market positioning is not clear and not firm, the first is located in Pingyi, but due to the specificity of the Pingyi market (local protection) and later dealers focus on shifting to the beer, and ultimately changed my original intention. Secondly, I was optimistic about the Sishui market, although the market environment is very good, but the dealers' cooperation is too poor, and I gave up again. Until later chose Jinxiang? Tianyuan vice food?
b, new customers to expand too slowly, and poor customer quality (mostly small customers, small strength);
c, the company lagging behind in service, especially shipping, so not only affects the market, but also affects the dealer's confidence in sales;
2, the new customer open face, although the implementation of the four new customers, but from the six I personally formulated the goal of the two, and these four customers, three of which are still missing. And these four customers are three small customers, sales are also very general. This is mainly due to my own subjective cause, in order to return the money and do not pay much attention to the quality of customers. As the saying goes? The choice is more important than the effort? , the dealer? Strength, network, distribution capacity, cooperation, commitment awareness? etc., directly determines the quality of market operation.
3, my company has been operating in Shandong for three whole years, the three years of mistakes lies in the failure to do? Focus on, grasp the key? So learn from the lessons of previous years, this year, I personally also look for key markets into my regular work, and finally decided in November 09 Jinxiang as the core operation of the Jining market, through the two-month market operation has also mapped out a part of the experience for the next year's operation has laid the foundation for
Two, personal growth and shortcomings
In the company's leadership and all colleagues Care and support, in 2009, I personally both in business development, organization and coordination, management and other aspects of a great improvement, but there are also many shortcomings.
1, the mind of self-adjustment ability to enhance;
2, the ability to learn, the market's foresight and control ability to enhance;
3, to deal with emergency issues, the ability to grasp the psychological state of others to enhance;
4, the overall market awareness of the height of the enhancement of;
5, the team's management experience and overall Regional market operation ability to be improved.
Three, the work of the mistakes and shortcomings
1, Pingyi market
Although the local protection of some serious, but we through the coordination of the relationship, coupled with the operation of the market on the low-profile, there is a certain market, and through a period of time in the market proved that dealers to develop a special song is still very much catering to the consumption of the rural market. In the off-season before the arrival of the dealer, because I was not able to do a good job with the dealer effective communication, coupled with the service is not in place, and ultimately, the dealer to the majority of the energy bias to the beer. More mistakes is that the agent took another white wine - Yimeng Laoxiang, and the manufacturer support is quite strong, we are even more diluted.
2, Surabaya market
While the dealer's character has a problem, but the market environment is really good (no local strong brand, no local protection ----) and more than a year of ten miles of wine lane hotel operations, there are certain positive factors in the market, and later expanded the circulation market, and the market response is very good. Mistake is not in advance in the cost of pressure on the dealer, so that later control imbalance, ultimately leading to failure of cooperation, the loss of the ship. The key lies in my personal wrist is not hard enough, not enough foresight on things, not fast enough.
3, Tengzhou market
Tengzhou's market foundation is still very good, just dealers to invest in the awareness and management of the company is too poor, so that we people withdrew, the market serious decline. This market my mistakes there are several:
(1), not be able to guide the dealer in accordance with our ideas of their own operation of the market, too dependent on the manufacturer;
(2), not at the appropriate time to find the right other potential high-quality customers as a supplement;
4, throughout the xx year I visited the new customers, there are more than 10 intention is very strong, and most of the Have come to the company to visit. But the final implementation of very few, the reason is that the late tracking is not in place, their own confidence is not enough, a waste of good resources!
Four, xx years ago, part of the old market work and problem handling
Because of our grasp of the market and the cost of control is not strong, resulting in 10 years ago, the market has left the cost of contradictory issues. After consultation with the company's leadership to ? *** development? For the principle, adopt a place a policy? The policy, for different markets to solve each.
1, Tengzhou: although the company has the cost but must then pay back, to send more than part of the proportion of the goods in the form of a solution, the two sides can accept and understand;
2, Weishan: their own packaging and bottles, the company's costs as the use of liquor payments, their own sales;
3, Surabaya: the same as the Tengzhou
4, Yicheng: not yet resolved
Through the above ways to solve the problems of each market one by one, although some resistance in the early stage, and later accepted and run more smoothly, completely solved the previous kind of manufacturers too dependent on the psychology.
Fifth,? Office plus dealer? Operation mode operation of the regional market
According to the actual situation of the company and the market situation in recent years, we have been groping for a shortcut to the operation of the market, the real embodiment of? Office plus dealer? The efficacy of the operation, but must meet the following conditions:
1, the market environment should be good, even if it is not too good, but also can not be too bad, such as the local protection is too serious, the local on the too strong, etc.;
2, the dealer's quality must be good, such as? Strength, network, distribution, cooperation? etc.;
Operation of the office of the specific matters:
1, management office, personnel localization;
2, product mass, mainly positioned for the mid-range consumer groups;
3, operation channels, personalized to the circulation channel, focusing on the operation of the major customers;
4, focusing on support for the first level of business, the office really embodies the role of co-sales;
4, the office really reflects the The role of co-sales;
Sixth, a few suggestions for the company
1, strengthen the product hardware investment, the first impression of the product to give people a kind of ? Value for money, value for money? The feeling;
2, improve a variety of rules and regulations and pay system, so that it can give full play to the subjective initiative of the personnel;
3, focusing on the advantage of resources to focus on the sample market;
4, pay attention to the shaping of the brand image.
In short, ****x years of merit or not, have become history, to meet us will be a brand new ****x years, standing on the threshold of the ****x years, we see the hope, is a good harvest and fruitful!
Employee job promotion work summary essay 3
xx year is coming to an end, voluntarily contemplation, a year, as the head of the marketing department in urban areas, to Deng Xiaoping Theory and ? Three Represents? important thought as a guide, under the correct leadership of the Bureau (Center), seriously implement the implementation of the guidelines and policies issued by the higher levels, always adhere to the economic benefits as the center, to ? Duel network construction? as the driving force, and strive to pursue? Three Satisfaction? To strengthen the management of the department, down-to-earth, continuous learning, and departmental employees work together, better completed the company's various targets and tasks, take the initiative to? Market Manager Transformation. Now my work, thinking, learning and other aspects of the year reported as follows, please review the leadership:
One, economic efficiency as the center, better completion of the target tasks
1, down-to-earth, to ensure the completion of the target task
With the network to build the work of the deepening of the visit to the salesman to the account manager of the transition, how to do not affect the sales volume of such a change in function to complete the Department of the target task, is my thinking more this year. target task, is the problem I think more this year. In the bureau (center) under the correct leadership, I led the department staff to change their mindsets, learning Shanghai Tobacco people? Advance with the times, forge ahead, dare to be first, and strive for first-class? The spirit of the marketing section, the strict implementation of each sales strategy, in deepening the service at the same time down-to-earth to ensure sales.
First of all, the reasonable development of marketing plans, departmental tasks scientifically and reasonably decomposed to each account manager, improve the enthusiasm of the account manager; and the use of the morning meeting to summarize the arrangements, the requirements of the account manager at any time to compare the changes in the customer's sales cycle, in the visit to help customers to clean up the inventory, to seize the promotional opportunities to increase publicity, timely replenishment of the goods, and other measures, in order to ? Do not miss a sales opportunity? for the slogan, by refining each link in the sales work, both to ensure that the change in the function of the visit to the salesman, but did not affect the sales volume: January to October this year to complete the total sales volume of 30,519.21 boxes, accounting for 99.41% of the plan, compared with the same period last year, an increase of 2,857.07 boxes, about 9.39%.
2, grasp the implementation, spend a lot of effort to do a good job of brand cultivation
(1) With the continuous restructuring of industrial enterprises and brands continue to streamline, now the market supply and demand contradictions are becoming more and more prominent, I am y aware of the need to solve the crux of this problem, we must do a good job of cultivating and promoting the target brand. According to the bureau (center)? Three directions and two priorities? Requirements, leading the department staff to seize the target brand publicity does not relax, make painstaking efforts to do a good job of brand replacement and new brands on the stalls, through a unified tone of publicity, zero packages on the stalls, the daily morning meeting to focus on emphasizing the selection of key business households to take the lead, with the help of promotions to expand the influence and the customer's inventory, and other means of means to carry out, and asked the account manager to stand in the interests of the customer point of view do a good job in the interpretation of the work of the industry information with the The customer manager is required to stand in the customer's interest point of view to do a good job of explaining the industry information to bring with the operators, so that they change their concepts and interact to do a good job of brand cultivation.
Through this series of positive work, make? Fashion Hongsheng?
Through this series of active work, the Mellow red plum? and other brands successfully replaced the? Gaihonghe? The former has increased from 1,548 items to 10,642 items today; the latter has reduced market pressure and increased customer satisfaction. Red and white Gaitian? The rate of the booth reached more than 90%, other target brands on the booth rate also reached the branch and bureau (center) requirements.
(2) Increase key brand publicity. The key brand is the support of the company's interests, I as the urban market manager is always to improve the key brand sales for the purpose of requiring account managers to focus on the brand dissolved into the daily visits and customer analysis, see the needle in the publicity. Not only that, but also require account managers to familiarize themselves with the gross profit of each brand, targeted publicity of high gross profit brand, as far as possible to create greater economic benefits. 1-10 month department of profit generation accounted for 44.79% of the company.
Two, to? Dueling network construction? As a driving force, pay close attention to the basic work, improve the quality of service
1, strict requirements, improve the quality of all basic work
I am y aware that the Shanghai Network Construction? Fine, rigorous, solid, innovative? style of work throughout the various aspects of the work. Therefore, I first strictly require their marketing reports, morning meeting records and other basic work standardization and standardization, and in the continuous learning and summarization to improve the quality, leading the entire marketing department to do a good job of network construction of basic work, so that Yanjiang City Marketing Department of the network construction of the basic level of work has always remained in the forefront of the city, and get the province and the city of the network construction of the inspection of the unanimous praise.
2, do a good job of telephone ordering initial mapping work, electronic settlement promotion work
As the urban market manager, I dare not relax for a moment telephone ordering, electronic settlement work to promote. Lead the customer manager to collect customer basic information, do a good job of cigarette sales system information maintenance, to ensure the normal operation of the telephone ordering software. Adopting in-depth publicity work, the attraction of popular brands, patient and considerate service and other measures to vigorously develop electronic settlement, the development of online withholding 604 households, the successful completion of the Bureau (Center) issued 40% (600 households) target. And in the enhancement of the rate of access to the network at the same time actively feedback in the settlement of problems, strengthen the contact with the bank side, do a good job of customer thinking, and strive to improve the settlement success rate.
3, the pursuit of? Three satisfaction?
From sales-centered to customer-centered, the functions of the marketing department have undergone a fundamental change. I y realize that customer relationship management is the key to improve the quality of network construction, leading account managers to deal with customer relations at all times, advocating? Service to others, happy yourself? The service concept, sincerely for the customer: on the one hand, actively cooperate with the factory brand publicity activities, and timely feedback sales information, so that the factory salesman and our cooperation; on the other hand, try to find ways to solve problems for retailers, properly handle customer service contradictions, so that the business households and our hearts closer to each other. Now customer satisfaction survey urban average score of 70 points or more, which is dissatisfied with the shortage of supply of tight brand and profitability, no dissatisfaction with my personnel.
4, strengthen the combination of special sales work, to ensure that the combination of special sales in practice
To achieve? The final battle network construction? The goal of the combination of specialty sales is the key. As a combination of special sales will host, I strictly according to the company's requirements to adhere to a week of special sales will be held in conjunction with the call center, inspection squadrons, distribution centers to exchange information, and to do a record, analysis, measures, and results. In normal times, also in close contact with various departments, timely handling of emergencies, and the development of ? Questions and Answers? system, really find problems to solve problems. Establish? The whole staff monopoly? Consciousness, the customer manager will be required to operate in the management and service of the market situation in a timely manner to the inspector, cooperate with each other to purify the market, increase market share.
Three, strengthen internal management, to promote the transformation of the account manager
Strengthen management, standardize the behavior of the account manager to ensure that the work in place is also the focus of my work this year. The updating of concepts is the primary factor. I will first of all obtain their own relevant knowledge through various forms of communication to the account manager, so that the whole staff to change the concept of cultivating the work of conscientiousness; secondly, through the follow-up visits, market inspections, the usual work of the survey and other forms of standardization of the account manager to visit the behavior, and analysis of the work of the account manager in the highlights and deficiencies, to promote the highlights, guide the shortcomings, as far as possible, so that the staff to enhance the quality of the business in all its aspects.
In order to make the visit of the account manager really valuable, I followed through the actual visit to find the most suitable method of visit, visit from the initial average of 40 households a day to 40 households a day now divided into focus and focus, so as to ensure the frequency of the visit of the account manager every day, but also reduces the fatigue of the account manager to talk to eliminate the phenomenon of flower viewing and improve the quality of the visit; emphasize the Linjiang area account manager to improve the quality of the visit and do a good job of transferring the supply at the same time. Enhance the quality of visits at the same time to do a good job in the management of the transfer of households; require the catering group in the case of old customers to visit the sales service to the situation of the development of the new market, reduce the market blind spot; attention to customer complaints, especially the allocation of the tight source of goods to strengthen the management of the quality of work with the account manager, such as the investigation of the actual strict penalties. Strengthen the self-supervision, departmental staff to develop a reasonable daily, weekly and monthly work arrangements, mutual supervision, so that the work is gradually programmed to develop. Through a series of management measures, so that account managers basically know what should be done, how to do.
Four, strengthen the study, improve the quality
I am well aware that ? Net building to learn Shanghai? , learning not only? shape? The more important thing is that it is not only the "form", but also the "spirit". God? To reach this high level, to really become a? Marketing Manager? The market manager, the account manager, the marketing manager, the marketing manager, the account manager. Account Manager? It is necessary to continue to learn and accumulate, improve the comprehensive business quality.
To this end, I have developed a departmental meeting every Friday, the content of the meeting mainly includes conveying documents, market analysis, learning business knowledge, etc., the establishment of this fixed mode of improving the overall quality of the staff, and cultivate good learning habits. Through these initiatives, my department has a higher sense of worry, quality has improved, learning habits have been strengthened. I and the use of spare time through the network, magazines to understand the industry dynamics, learning to collect marketing knowledge, learning while doing, learning while doing, and strive to? Market manager? Transformation.
Fifth, love and dedication, compliance with the law, played a pioneering role in the party, and enhance the cohesion of the department
I believe that a person only to their own business, the work they are engaged in with great enthusiasm, in order to give full play to their potential to create greater value for the enterprise, and to find pleasure in the work. It is with this mentality that I face my own work and business, in accordance with the functional responsibilities of the market manager to strictly require themselves, dedicated to their duties; when personal interests and the interests of the company in conflict, do not hesitate to give up personal interests. For the urban marketing department to the characteristics of female workers, I correctly deal with the relationship between each other. First of all, lead by example, abide by all kinds of rules and regulations, play a good leading role; do not pull small groups, anyone who violates the principle, never take sides and harbor, correctly dealt with, but in their difficulties, but also actively give help and support.
Through such initiatives, a disciplined, objective and fair but humane departmental rules branded in the hearts of everyone, regulating the behavior of all staff, thus enhancing team cohesion, enhance the overall combat effectiveness. As a front-line sales department head,? Five prohibitions? More in mind, never received any gifts from the factory, no shame in the heart. This year, I have formally become an honorable member of the Chinese *** production party, always with a high standard of a good member of the party to demand their own, honesty and integrity, strict discipline, played a pioneering role in the party.
Six, there are shortcomings
While constantly learning, but to become a qualified ? Market Manager? There is still a certain distance; do things seriously, but the thinking is still not meticulous; motivation, but the sense of innovation is still less.
Seven, the future direction of efforts
1, continue to strengthen learning, heavy? Connotation? , active transformation, meet the challenges; 2, strengthen the ability to think, think more in the work, come up with ideas; 3, strengthen the ability to organize and coordinate; 4, lead the staff to enhance the level of service, to help customers win, improve customer loyalty; 5, continue to strengthen the target brand cultivation work.
The above statement, there is a lack of understanding, please leadership correction and help, I will work harder in the future, lead the team, in the Ziyang tobacco leapfrog development of the historical process, with our honesty, diligence and wisdom to create our better life.
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