Tourism website is an effective platform for online profit of travel agencies, and it is also the best way to promote brand marketing and establish the brand of scenic spots and travel agencies. With the rapid development of the Internet in recent years, it has become a normal state for travel agencies to find a website-building company, and various so-called tourism website-building companies have surfaced and become endless, which makes the website bounce rate very high and fails to meet the users' expected goals. As a result, travel agencies and scenic spots went to find other website-building companies, and continued to make websites, so they went on and on again and fell into an infinite loop. To this end, the author will put forward a set of template design standards for tourism websites for everyone, which is also the standard for Situ CMS system to help travel agencies, outdoor and scenic spots build websites for ten years. Here, how to design templates for tourism websites to attract tourists is expounded. 1. Color matching of tourist website templates

The color matching of tourist website templates seems complicated, but it is not mysterious. Since each color has its own position in the impression space, the impression obtained by color matching can be approximately estimated by addition and subtraction. If each color is high brightness, then their superposition will naturally be soft and bright; If each color is strong, then if they are superimposed, it will be strong. Of course, in the actual design process, we should also consider the multiplication and division method. For example, colors with the same brightness and contrast have different angles on the color circle, and they will get an ever-changing feeling when matched.

Soft, bright and gentle

When the colors with high brightness are matched together, you will get a soft, bright and gentle feeling. In order to avoid glare, we usually use low brightness foreground tones and the distance between color circles also helps to avoid dullness. Here is a set of soft color matching diagrams, which can be used to fine-tune the template color according to your own situation. 2. Design of template navigation for tourism websites

Website navigation is a general term for columns, menus, online help, layout structure and other forms that guide users to visit websites. Its main function is to guide users to visit the website content conveniently.

the columns of a website are generally divided into several parts according to the nature, type or manifestation of the business of an enterprise, and each part becomes a column (first-class column), and each first-class column can be further divided into second-class, third-class and fourth-class columns. The column structure of a website is the basic structure of a website, which should be set reasonably and clearly, so that users can easily obtain the information or services of the website. The navigation of tourist websites should include the general situation of scenic spots (scenic spot dynamics, scenic spot information, scenic spot pictures, panoramic views), scenic spots (food, entertainment, specialties, accommodation, recommended plates, etc.), scenic spots communities, about scenic spots, tickets, strategies, etc. 3. Basic framework design of tourism website template

A website is a collection of web pages, and different web page layouts will convey different visual effects, whether it is "Guo" type, corner type, title text type, left and right frame type, up and down frame type, cover type, or flash animation type. It is of great significance to design a web page layout suitable for your own tourist attractions. The seven commonly used page layouts of tourism website design are as follows!

a). "Guo" font

The structure of "Guo" font is generally laid out as follows: the top is the website logo, banner and navigation bar, the middle is the main content of the current webpage (usually divided into three columns of different sizes, and the middle column is used to place the main content), and the bottom is the website copyright notice, as shown in the figure!

b). Corner type

The corner type structure is the same as the top and bottom structural layout of the Chinese-shaped structure. The only difference lies in the middle style. The corner type is usually divided into two columns with different sizes, and the wider column is used to place the main content, as shown in the figure!

c). Title text type

The title text type structure is generally the title or type of object (such as decorative image) of the current webpage at the top, and the text of the current webpage below. Some article pages or registration pages are of this type, as shown in the figure! 4. Design of content architecture of tourism website template

The visual path of users is generally: from top to bottom, from left to right. ?

A good visual design path should conform to such user habits, while a bad design will make users feel at a loss and focus everywhere.

the key to guiding users is how to deal with the primary and secondary relations. Is contrast, from a visual point of view: the size of the shape, color, placement will affect the importance of information. ?

From the perspective of a large block, don't divide the page evenly. The design of three columns should make one column obviously shorter. ?

from a local point of view, we should also grasp the rhythm of information presentation. For example, like the design of Chuanglvyun Marketing official website, the big picture with headlines is the first point, the small picture with words is the second point, and the pure text is the third, with a strong sense of rhythm and primary and secondary relations. 5. Excellent case display of tourism website template

a). Case 1: Westbound Sichuan-Tibet

Comments: Westbound Sichuan-Tibet aims at providing the most comprehensive road information and the safest way to travel on Sichuan-Tibet line, and provides package tours, hotels, car rentals, tickets, tour guides and other individual travel booking products.

Westbound Sichuan-Tibet Website provides seo tourism website optimization technical services through Chuanglv, focusing on the strategic positioning of the enterprise, builds the go on road trip portal website of Sichuan-Tibet Line, optimizes the key tourist attractions of Sichuan-Tibet Line by means of destination sub-sites, and opens dozens of destination tourism websites such as Daocheng Aden, Siguniang Mountain, Hailuogou and Jiuzhaigou, which are now accelerating and entering the fast lane of growth!

b). Case 2: Lover's pure play

Comments: Lover's travel focuses on self-help travel, and advocates the tourism concept of having fun!

Aike brand aims at caring for the freedom, convenience, safety, happiness and harvest of tourists, and provides package tours, hotels, car rentals, tickets, visas, tour guides and other individual travel booking products.

Through the standardized design process of the above tourist website templates, the attraction of the website to tourists can be improved. You can open your own website for reference. What standards have you failed to meet?