Using the reward function of WeChat public number

The main core of WeChat public number's operation is the creation of content, and a high-quality content not only attracts more users, but also obtains more rewards. But the reward income is not fixed, which basically depends on the class of the reader audience, for example, an emotional public number, the number of people rewarded will be higher than a do fitness public number. And recently WeChat closed the Apple reward function, to a certain extent, also reduces the income of this way.

Using their own public fame to get advertising endorsement

Advertising endorsement, this way is more suitable for some of the head of the number, they themselves bring fame, compared to celebrity endorsement and more grounded, very popular with the advertisers' favorite. Just papi sauce endorsement of Liren Lizhuang 22 million, it is not difficult to see how deep the influence of big V. This way of thinking is not suitable for the general self media public.

Pick up the soft article

Now there are some public number of the main income from picking up the soft article, the use of high-quality, highly interactive content to attract advertisers to put. This is indeed also very suitable for the content producer's revenue, but nowadays many advertisers pay more attention to the reading volume, the viscosity of the user is also very demanding. Want to write soft text while attracting users is actually not very realistic, a lot of public numbers may be frequent to receive soft text and incur the disgust of the fans, this way you need to be well coordinated with the relationship between the readers, otherwise it is likely to lose more than it gained.