What are the ways to increase passenger flow? Nowadays, many people choose to open their own stores and start their own businesses. Because it is easy to open their own stores and the income is not bad, many entrepreneurs have considered opening snack bars when entering the catering market. What are the following ways to improve passenger flow?
What are the ways to increase passenger flow? 1 1.
For beginners, this method is the simplest and most effective. Paid search, social media advertising and display advertising are all ways to attract visitors, build brands and show your website to users.
You can adjust the promotion time and crowd, and adjust the promotion strategy to achieve the goal-do you want more traffic or more conversion rate? Each payment channel has its advantages and disadvantages, so please consider your goal carefully before promotion.
social contact
The easiest and most effective way to get traffic is to promote it through social media. By registering the creator's account, we can publish our own content on major content platforms, and we can also add links to the content for drainage. Social software such as WeChat, QQ and Weibo can be drained by publishing short and attractive content.
mix
There is no formula for successful content marketing. Therefore, we should be good at changing the length and format of the content so that it can attract different types of readers. Create different forms of content, such as short articles, long articles, videos, pictures, words, etc., so that the content can get the best drainage effect.
4. Title
The title is the most important part of the content. Without an attractive title, no matter how good the content is, it may not be read by people. You can try to create several different titles for the content, and filter out the one that can bring the most traffic as the final title.
5. Pay attention to page search engine optimization
Optimizing content for search engines is very valuable. Make full use of pictures instead of words to create internal links for new content. It doesn't take long to optimize page SEO, but it can effectively improve natural traffic.
6. Target Long Tail Keywords
The content needs to cover high-intention keywords and popular keyword libraries. Long-tail keywords account for most of network search. Taking the target long-tail keywords as a part of paid search or SEO work can effectively obtain more traffic.
7. Comment in the comment area
Visit several websites related to your business regularly and comment below the content. Comments may not increase traffic immediately. Providing insightful and thought-provoking comments on industry blogs and websites is a very good way to get traffic for yourself, but it must be noted that the quality of comments must be high and related to the theme.
8. Analyze data
After publishing articles or videos on the content platform, we can see some data in the background, from the most popular articles to the data of visiting users. These data can provide some reference for future content. Analyze these posts and pages. Check the visitor data to find out the source, location and time of traffic.
The above is about how to increase passenger flow, eight ways to increase passenger flow, and all the contents of inventory. I hope the above contents can help you do the related work well.
What are the ways to increase passenger flow? 2 1. Do more activities.
Large-scale activities should be held at least once a week, and weekend performances should be the mainstream. Without spending money, you can cooperate with some performance units or training units through foreign friendship.
Let them do some performance activities. These institutions also need a platform for their students to show their talents. You can also provide some gifts instead.
In particular, we should strengthen cooperation with kindergartens or children's training institutions around 1 km. Especially in June, it is the most effective way to organize many kindergarten performances and choose venues in our shopping center.
A child can take care of 2-4 parents, a class of 50 children, and drainage will be needed in a few weeks 100 people. This method never works and generally won't tell others.
2. Media publicity is only concentrated in the surrounding area of 1 km.
Don't spend money indiscriminately, money should be targeted. Who is the most likely high-frequency customer to come to us? Of course, it is the surrounding residential crowd or office building. Use the simplest and most direct methods, such as hiring part-time dispatchers and community elevators. This effect should be combined with good attractive discounts or SP activities, and the effect will be doubled! !
3. Do a good job in the off-site and on-site atmosphere.
This kind of atmosphere can be beautifully decorated or packaged through some soft activities. Soft activities can enliven the atmosphere of the outfield or venue, attract people and enhance shopping desire through creative markets and street performers.
What are the ways to increase passenger flow? The first trick is to create the characteristics of dishes and make "star" dishes.
As the old saying goes, "Eat the whole sky with one stroke". How rich is the food culture in China? Sichuan, Shandong, Guangdong, Zhejiang, Fujian, Anhui and Hunan are eight major cuisines, and any one of them can have its own characteristics and make a big fuss.
Even if you are in the same cuisine as your competitors, you should consider winning by special dishes. The food is not good enough, so don't fall into the price war easily. Characteristics are always the best competitiveness.
The second measure is to improve the decoration style of the restaurant.
The restaurant has already opened, and its geographical location cannot be changed. However, we can pay more attention to the details of decoration and do a good job of "scene marketing" to impress consumers from the details.
For example, to improve the lighting of restaurants, many restaurants not only arrange warm yellow chandeliers at the top of the table, but also ensure the brightness of the light concentrated on the top of the seats. In this way, customers can not only focus on the food, but also make the dishes look more delicious.
In addition, fast-paced background music can be played in the restaurant. Fast-paced music can potentially make restaurant customers eat faster, thus improving the transaction rate.
The third measure is to adjust the business hours of shops.
Reasonable arrangement of existing manpower, do a good job of employee scheduling; So as to supplement the blank of breakfast and make full use of breakfast time.
The fourth measure is to increase the means of store marketing.
China catering practitioners' understanding of "marketing" only stays at the stages of discount, profit-making, preferential treatment and full delivery. In other words, they are fighting a price war, hurting the enemy by one thousand and damaging the enemy by eight hundred. In fact, the means of marketing are far more than these, far less "expensive".
Online and offline discount promotion, or holiday promotion, with the help of product matching, with the help of social hotspots and events hype. Or horizontal alliance and bundled publicity are all marketing methods that can significantly increase store traffic.
In this era when the Internet is in power and O2O is prevalent, if you want to enhance the popularity of restaurants, bring in passengers, and then increase turnover, you must dare to think and do it, not stick to the old routine.
Fifth, use propaganda tools.
It is suggested that the store print some leaflets, arrange employees to distribute them in the business circle during the low peak period, and intercept and distribute them near the store door before the peak period; You can also arrange employees to carry out carpet distribution within 5 kilometers of Fiona Fang during the low peak period to increase publicity;
Increasing turnover is also a good opportunity for brand promotion. We should not confine ourselves to customers close to the store, expand publicity and let more people know that there is such a restaurant and such delicious food to eat in the store. We get not only the turnover, but also the support of a huge consumer market!
The sixth measure, WeChat ordering binds customers.
By using the functions of WeChat, such as snapping up, group buying, lottery, games, etc. Customers can use WeChat to print photos for free for full popularization, permanently bind customers and realize secondary marketing.