First, strengthen self-study and improve the management level of enterprises.
In 20xx, I earnestly studied the spirit of the 18th National Congress of the Communist Party of China and the xx National Congress, the working spirit, system regulations and work discipline of the group company, improved the management level, kept consistent with the group company in thought, work and action, strengthened my ideals and beliefs, established a correct world outlook, outlook on life and values, worked hard, was loyal to the group company, put the interests of the group company first in all work, and always safeguarded the interests of the group company. I cultivate my hard-working and studious professionalism and innovative and pragmatic work style, adhere to the principle of "Excellence and meticulousness", take everything seriously, take every job seriously, persist in doing every job well, be perfect and stress efficiency, and strive to get the satisfaction of the leaders and customers of the group company.
Second, work hard and complete all tasks.
I am the deputy general manager of the group company, responsible for the market expansion of the marketing center, project budget preparation, contract negotiation and project subcontracting after winning the bid. I deeply realize that these tasks are the important work of the group company, which is related to the economic benefits and long-term development of the group company. To this end, I strengthened my sense of responsibility and urgency, worked diligently according to the work spirit and work deployment of the group company, and completed the work task in an all-round way and achieved good results.
1, the business has achieved good results. In 20XX years, I led my cadres and employees to cheer up, cheer up, seize the opportunity, work hard, and achieved good business performance. 20 14 The main project types are large houses, large commercial squares, hotels, office buildings, etc. The total contract value of construction business completed in the whole year was XXXX billion yuan, an increase of 200% over the year of 20XX. The operating income reached RMB XXXX million, exceeding the target of RMB XXXX million at the beginning of the year, with an actual increase of RMB XXXX million. In addition to the original Evergrande, Wanda, R&F Real Estate and Hesheng Chuangzhan, the business cooperation in 20XX has added China Merchants Property, Gaode Land, Caesar Group and Dahan Group, and established strategic cooperative relations with nearly 60 high-end customers. At the same time, the development of the five major hotels has made a breakthrough, and successively won the bid for projects such as Hilton Putian, Golden Foshan Hotel in Chongqing and Grand Hyatt Chengdu, which opened the prelude to the cooperation between our group company and the five major international hotel brands and showed good development prospects.
2. Actively expand business channels. Business is the foundation and foundation for the survival and development of group companies. In 20XX, I took expanding business channels as the top priority of my work, concentrated my energy and time and devoted myself to expanding my business. I mainly carried out four aspects: First, actively carry out relationship marketing. Strive to develop the resources of "three major customers", make use of brand advantages, and extend the relationship of major customer resources from top to bottom, so that the whole field and the whole company can develop into customers of our group company. The second is to actively participate in the exhibition promotion meeting. From time to time, I lead my staff to participate in some trade exhibitions and promotion meetings, such as the International Hotel Forum. Make friends, establish relationships and strive to seek high-end customers at the promotion meeting, laying a solid foundation for the business development of our group company. Third, actively seek strategic partners. While continuing to establish strategic partnership with powerful large real estate companies, I am also actively looking for new strategic partners. These measures can not only save a lot of marketing costs for the group company, but also accumulate more contacts for the group company and make the business foundation of the group company more solid. Fourth, diversification of marketing methods. In 20XX, while consolidating and developing the traditional marketing model, I constantly studied and tried various marketing methods and means, and found a publicity marketing model that conforms to the development strategy of the group company. By adopting modern marketing models such as differentiated marketing, service marketing, emotional marketing and experience marketing, I actively expanded my business to meet the consumption needs of different customers. With the development of information network technology, it is the general trend to carry out network marketing. I am actively exploring ways and means of network marketing, and strive to make our group company one step ahead and realize network marketing.
3. Strengthen daily management. Only by constantly strengthening daily management can we speed up our work and improve efficiency. In 20XX, I focused on four aspects in strengthening daily management: First, building a strong marketing team. Through a year of study, training and practice, a strong marketing team has been initially established. The whole marketing team has accumulated rich sales experience and is full of fighting spirit. It can cope with all kinds of difficulties and emergencies in Qixin, and is full of confidence in the operation next year and strive for greater achievements. The second is to improve the working system. I have compiled relevant processes and systems, formulated performance appraisal methods, organized regular training, improved the professional quality of technicians and marketers, allowed technicians to participate in business negotiations, and marketers to master professional technical knowledge, so as to cultivate the whole marketing center into a real "technical marketing team" and lay a solid foundation for better business development. The third is to establish a material database. I organize budget personnel to establish a material database to make cost accounting more accurate and improve the winning rate of the project. Fourth, actively introduce project managers. I have introduced 128 project managers with construction experience in Platinum Five Hotel since I accepted the subcontracting work in 20XX 65438 10, and established the project manager assessment system, which laid a solid foundation for the future project construction, ensured the project was qualified and strived for excellent projects.
Three. Problems existing in 20XX years
20XX years, I worked hard. Although I have completed the task and achieved good results, compared with the requirements and development situation of the group company, there are still shortcomings. After combing and summarizing, there are four main problems: First, the market positioning is not clear enough. The large and comprehensive market development model, lack of work focus, coupled with the shortage of human resources, project management is not in place, affecting the development of the group company. Second, brand building is weak. The main reason is that the website design of the group company is mediocre, and the contents of picture books and promotional videos are seriously lagging behind, which is inconsistent with the actual situation of the group company, making the group company's external image not beautiful enough and its social reputation not excellent enough. Third, the project management is not in place. Because the project was subcontracted, the management did not follow up in time and the project management was out of control. The fourth is the waste of qualifications. At present, the qualification of our group company is at the level of the industry, and all the qualifications are complete. However, due to the lack of relevant technicians and professional cooperation, many bidding opportunities were wasted, which affected the business development of the group company. I want to attach great importance to these problems, put forward constructive suggestions to the group company, and take effective measures to improve and perfect them with the relevant departments of the group company.
Four. Working ideas for 20XX years
On the basis of summing up the achievements and shortcomings in 20XX, according to the market situation in 20XX and the actual situation of the group company, I put forward the following working ideas in 20XX:
1, strengthen market development. I want to subdivide the market, define the market positioning, base myself on the first-tier cities, radiate to the second-and third-tier cities, focus on the hardcover commercial houses of tourism real estate and strategic partners, give consideration to the five major international hotels, give consideration to the mid-range projects, give up the low-end projects, enhance the core competitiveness of the group company in the market, have a prominent position in the industry, and promote the rapid development of the business of the group company.
2. Strengthen brand building. Brand is the image and reputation of the group company, which plays a decisive role in developing business. I will spend my energy to strengthen brand building. First, I will advertise on websites and magazines with strong influence in the industry to expand the influence of the group company. Second, actively participate in social activities, let the group company make more appearances and improve the social visibility of the group company.
3. Strengthen project management. In the project management, strengthen supervision, adopt the methods of monitoring and acceptance, cross-checking and internal self-checking of sub-projects, control the project quality, ensure no engineering quality problems, and strive for excellent projects.
4. Strengthen customer management. Establish a CRM customer management system, divide customers into different levels and sectors, and adopt corresponding follow-up methods and efforts according to personal experience and level to avoid missing project opportunities. Send a professional backbone with rich documentary experience as the head of the department to follow up on major customers. For example, Evergrande Company currently adopts the form of centralized bidding from its headquarters, and needs to know about the projects under construction and local construction projects of our group company. In view of the tight schedule of Evergrande's business, ensuring the timely arrival of material workers can solve some practical problems in the construction site. The leaders of our department should communicate with the relevant departments of the group company in time, and give feedback to the relevant departments of Evergrande headquarters after solving the problems. Usually, we should find hidden problems in time, try our best to solve them at the local company level, and leave a good impression on the relevant departments of Evergrande headquarters. At the same time, the leaders of our department should visit the senior management of Evergrande headquarters regularly, have more contact and communication, and strive for more project opportunities. Baolong Company adopts the bidding method recommended by local companies, and the headquarters conducts bidding according to the recommended list. While doing a good job in the relevant departments of the headquarters, the leaders of our department should go to the local company to follow up the field projects, solve the field problems, and do a good job in public relations with the project company.
5. Implement differentiated marketing. In differentiated marketing, it is necessary to identify the marketing highlights. First, our group company has eight first-class qualification advantages, and analyzes the waste cost of choosing different contractors for different majors with specific cases and data. Curtain wall, electromechanical intelligence, air conditioning and interior decoration are constructed by one company, which can save costs and ensure the construction period; Second, the mature energy-saving and environmental protection technology, our group company currently has certain experience and advantages in air conditioning energy saving and curtain wall energy saving; The third is capital operation. Our group company is cooperating with venture capital companies to provide financing channels for hotel project builders and master the project discourse right.
6. Strengthen the construction of marketing team. Continue to be led by the marketing director, and follow up the business in a team way. The business sponsor of the headquarters marketing center is mainly responsible for collecting information and cooperating with the director to follow up the project. The director can choose to follow up the project independently or cooperate with other directors to follow up the project. At the same time, make full use of expatriates to collect local project information, implement project progress, and assist marketing director to follow up the project. In addition, information collection and business follow-up with the help of professional information companies can not only save the labor cost of enterprises, but also improve the documentary rate.
7. Strengthen regional market expansion. Through 20XX years' efforts, the market share of each region has been preliminarily known, and professional teams should be sent to key projects and regions for business expansion. To determine the key projects and regions, we should consider the existing projects under construction and set up branches in local influential areas, such as Fujian (Hilton Putian is under construction), Hunan (Hilton Zhuzhou, Ramada Taojiang Hotel) and Sichuan (Grand Hyatt Chengdu, Chongqing Jinfo Mountain Tourist Reception Center) to further expand the market.
8. Further expand business. First, through the construction of curtain wall, electromechanical and other preliminary projects, strive to expand the contract content or participate in the bidding of decoration projects, and finally realize the purpose of undertaking the whole project. Second, at present, branches and project managers also have a large number of customer resources of real estate and large state-owned enterprises. Because the technical strength, personnel and financial strength of the branch are not strong enough, this part of the business has not been fully expanded. Group companies should assist their branches to make such projects stronger and bigger, realize complementary advantages and win a big development situation.
In 20XX, I worked hard, completed the task well and achieved good results. In the new 20XX year, I will continue to strengthen my study and deepen my management. In accordance with the working spirit and deployment of the group company, I will try my best to overcome difficulties with pragmatic work style and innovative development ideas, raise all the work to a new level, fully accomplish the objectives and tasks in 20XX, and make due efforts and contributions to the sustainable development and better economic benefits of the group company.