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Financial logic behind haidilao.

Zhang Yong, a tractor worker, is worth nearly 61 billion yuan.

1. The cost model characterized by respecting employees and "high salary"

Labor cost has become a pain point in the catering industry. In fact, the standardized and streamlined management mode promoted by KFC, old uncle and other catering chain enterprises is to minimize the loss of employees to enterprises. However, the creativity and dedication of employees and the value of employees in key positions cannot be replaced by standardization and process.

According to statistics, the employment cost of Haidilao has been as high as more than 25%, which is significantly higher than that of peers. According to statistics, the departure of employees in a core position will increase labor costs by about 151%. The turnover rate of core employees in Haidilao is the lowest in the same industry, which has become a guarantee for the profit level of a single store.

CEO Zhang Yong said, "Only talking about money with employees is respect for employees". Yang Lijuan, the earliest employee of the company, has a worth of 3 billion yuan after the listing of Haidilao, becoming the "best waiter".

but is the money well spent? The answer is yes. Haidilao has created a benchmark for catering services, and the continuous innovation ability of employees has played a key role in establishing the brand image of enterprises. The turnover rate of Haidilao can reach an average of 4 to 5 times a night, which completely beats other brands.

investment in people is always the most cost-effective investment of an enterprise, but the best value of investment needs to be backed by corporate culture.

2. Financial approval mode under authorization and trust mechanism

In the traditional financial management system, hard financial indicators are generally used to fully control enterprises. In order to prevent risks, most enterprises design complex approval processes and approval nodes, and sometimes the results not only fail to reduce risks, but also make management costs soar and business complaints abound.

when designing the financial system, we should have a long-term perspective, not just focus on the immediate advantages and disadvantages, and managers should weigh the management cost and fraud risk.

The starting point of the financial system design of Haidilao is to respect the characteristics of human nature for goodness. The company's chief financial officer once said: The core of Haidilao's corporate culture lies in arousing and encouraging the goodness in human nature. Therefore, in Haidilao, CEO Zhang Yong's signature right is 1 million yuan and above; The vice president, chief financial officer and regional manager shall make the final decision for the amount below 1 million; The purchasing minister, the engineering director and the community manager have 311,111 signature rights; The store manager has the right to sign 31 thousand yuan.

Haidilao gives trust to the middle management, which aims to make the middle management have a stronger sense of belonging to the enterprise, and are more willing to take the initiative to sacrifice and contribute to the enterprise. Because no matter how rational people make decisions and choices, they will also be influenced by emotions. Moreover, decentralization makes Haidilao respond faster and better meet the needs of customers.

3. Attach great importance to the Group's net cash flow

The catering industry requires extremely high liquidity, especially in the expansion stage, a large amount of capital investment is needed in the early stage of opening a new store, and the recovery period of funds is long, so the pressure of cash flow is great. Haidilao implements two lines of revenue and expenditure, and uses the online banking function to manage the company's funds. Every day, the funds scattered in the national stores are immediately collected into the headquarters account, which is used in a unified manner to reduce the cost and risk of funds.

The new store in Haidilao mainly adopts the lease mode, because a large amount of investment in fixed assets will increase the business risks of enterprises.

It can be said that behind the successful IPO of Haidilao enterprises, it is inseparable from the collective efforts of a group of people, and finance plays a vital role in this link. Financial system design, cost control, cash flow management and risk control are all things that finance must do.