First: can't you order food without a mobile phone? In my opinion, it is very incomprehensible to force the scan code to pay attention to the official account of WeChat, and now if you don't use your mobile phone to order food, it seems that you can't go out to eat. In fact, many shops have paper menus, but in order to make more users pay attention to the official account of WeChat, it is mandatory to ask mobile phones to order food. Maybe it's easy for young people to use mobile phones. After all, they can log off immediately after paying attention to the official WeChat account.

But for middle-aged and elderly people, their proficiency in using mobile phones is not so high, and scanning codes to order food may not be what they are good at, so it may be very difficult for middle-aged and elderly people to eat without young people, which is unreasonable. Since restaurants are service industries, they should serve consumers and cater to their needs, instead of letting them cater to their changes.

It is more environmentally friendly and convenient to order food by mobile phone, but this does not mean that paper menus and manual ordering methods will disappear. Food and beverage outlets should make corresponding adjustments according to different users and different needs of different users, and there is no hard and fast way. This is a serious infringement.

Second: Compulsory attention to the official account of WeChat will leave a bad impression. In fact, many times people go to the store to order food. If consumers are satisfied with the food in the store, they will come again. However, if you find out after entering the store, the store's mandatory requirement is to pay attention to the official account of WeChat before placing an order, and do not provide other ordering methods, which will make consumers very dissatisfied. So this practice will make consumers no longer willing to patronize.

For many shops, they don't have a clear positioning or a clear purpose. Even if customers are required to pay compulsory attention to the official WeChat account, what impact can it bring to the store? Either the data is good-looking, or customers go directly to customs after consumption, which is not good for businesses. In order to achieve good performance, it is the key for businesses to gain customers' goodwill and satisfaction.

Obviously, most stores now put the cart before the horse, hoping to retain consumers by paying attention to the official WeChat account. On the contrary, losing customers because of this is not worth the loss. If I go to a store to pay attention to the official WeChat account, I will generally go through the customs after spending, and I will not go again.