"strategy" is to tell the truth, that is, to reveal the essence of affairs; "Plotting" means drawing the blueprint, and "planning" together means "breaking the secret and guiding the trend".
In fact, there are two organizations of "planning" in China, each with different meanings. One is the China Planning Research Institute, which is composed of Fang Chen and other creative people, and is a Chinese-style planning. The other is the China branch of the World Planning Federation, headed by Shi Xianwen, which mainly trains certified planners of the World Planning Federation. Here I mainly elaborate the meaning of the planning approved by the World Policy Association.
planning is a way of thinking, and it is an innovative or precise decision-making way of thinking for economic organizations to seek the best environment for self-survival and the necessary advantages of market competition.
this definition highlights the theme of "decision thinking mode". Therefore, e-commerce also needs to write a plan book, because here the plan book has risen to the height of your e-commerce enterprise plan. Any enterprise should have a plan. Planning is an advanced form of planning.
planning belongs to the "intelligent industry" sales, and generally, according to the needs of the enterprise and the content of the demand, we need to find the required professional planning company to buy the "outside brain", that is, to assist the enterprise customers to complete the relevant work areas of enterprise management and operation. The first step of planning is to make clear the customer's needs, investigate and analyze relevant contents, find problems and put forward solutions to them. It is a process of thinking, not a text format and form.
How to write a planning book
The cover of the planning book consists of four contents:
The name of the planning book: it shows the planning theme for users to see at a glance.
planner's name: the name of the planning team and the circular list are shown.
planning book production time: year, month and day.
the number of the proposal.
the text of the plan
abstract: the purpose of the plan and a brief explanation of the content of the plan.
directory.
Preface: Description of the planning process.
a detailed description of the planning content.
Plan implementation steps and specific division of labor: time, personnel, expenses, operation, etc.
expected effect and predicted effect of planning.
key links in planning and matters needing attention in planning implementation.
Appendix to the plan
Documents and cases for reference
If there are second and third alternatives, list their outlines
Other matters related to the plan content
About the plan:
1. Name of the plan
Write the plan name as specifically as possible, such as "XX ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
II. Activity background:
This part of the content should be highlighted in the following items according to the characteristics of the plan; Specific projects include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, and related motives. Secondly, we should explain the environmental characteristics of the problem, mainly consider the internal advantages, weaknesses, opportunities and threats of the environment, make a comprehensive analysis (SWOT analysis), focus on the various factors of environmental analysis, describe the past and present situation in detail, and make plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented by investigation and research.
Third, the purpose, meaning and goal of the activity:
The purpose and meaning of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the unique features of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.) should be clearly written. Activity objectives should be specific, and need to meet the importance, feasibility and timeliness
IV. Resource requirements:
List the required human resources and material resources, including the places used, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.
V. Activity development:
As the main part of the planning, the expression should be concise and easy to understand, but the expression should be as detailed as possible, and everything imaginable should be written without omission. In this part, it is not only limited to words, but also can add statistical charts, etc. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful for the verification of the plan. The organizational configuration of personnel, the object of activities, the corresponding rights and responsibilities, and the time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.
some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, vehicle pick-up, etc. Please adjust yourself according to the actual situation.
VI. Budget:
After detailed and careful calculation according to the actual situation, the expenses of the activity are listed in a clear and clear form.
VII. Problems and details that should be paid attention to in the activity:
Changes in internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are contingency measures when the environment changes, what is the probability of loss and how much loss is caused, and emergency measures should also be explained in the planning.
VIII. Person in charge of the activity and main participants:
Indicate the organizer, participants' names, guests and units (in case of group planning, indicate the group name and person in charge).
Note:
1. This planning book provides basic reference, and small planning books can be directly filled in; Large-scale planning books can be designed by themselves without sticking to forms, and strive for detailed content and beautiful pages;
2. You can make a cover page for the planning book specially, so as to be simple and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on;
3. Attachments, if any, can be attached to the back of the plan book or bound separately;
4. The planning book should be bound from the long side of the paper;
5. A big plan book can have several sub-plans.