includes both the content and the title.
1. Tik Tok's food copy includes both content and title. In Tik Tok, food videos will use attractive titles and well-designed copy to attract the attention of the audience. The title will briefly and clearly summarize the theme or highlights of the video, such as "Learn to do XXX in one minute" or "This XXX is delicious!" . A good title can attract the audience's attention and make them click on the video to watch it.
2. Copywriting is the description and supplement of the video content, including the introduction of the video content, recipes, production steps, experiences and so on. Excellent copywriting can make the audience better understand the video content, and stimulate users' interest and desire for food. At the same time, copywriting should be readable and infectious, so that the audience can better immerse themselves in the world of food.