Weicommerce will use the friend circle marketing skills,

Restaurants to improve the conversion rate must.

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In the past two years, Alipay and WeChat's payment war beacons, as one of the two mobile payment giants, WeChat's advantage lies in its central position in people's lives, and WeChat, which is always at the backstage of the cell phone, has a much higher open rate and convenience of payment.

There is a "six-degree space theory" in interpersonal communication, which refers to the fact that there are no more than six people between a person and any stranger, i.e., any two people can connect with each other as long as they pass through six people.

And WeChat, as the social media that modern people rely on, makes the weak link relationship between people strengthened. The WeChat circle of friends, moreover, has become a side of people's sunshine life, communication and exchange.

Many caterers spend a lot of energy and money to expand awareness, in fact, it is better to start from the side, make good use of WeChat circle of friends as a mass communication channel, to strengthen the link between and consumers. Maybe for every six people you spread good content to, you'll get a new customer.

One

Sending the circle of friends you may have accidentally made these mistakes

According to the 2017 Internet Trends report released by Mary Meeker, Chinese smartphone users' time on WeChat occupies 30% of the mobile apps, with 3.1 billion hours per day, and WeChat alone occupies 900 million hours, ranking first in the Chinese market.

On New Year's holidays, something or nothing, everyone likes to send a circle of friends, but also love to see the circle of friends. With WeChat's user base, viral marketing methods such as Pinduoduo price cutting have been successful.

But many catering practitioners do not pay attention to the circle of friends, issued by the content will often unknowingly damage the image of the enterprise.

1, bottomless brush screen

Evaluation: the McBar identification is not wrong.

Spit index: ★★★★★

Brush screen interfere with friends brush friends circle

▲Photo source: Zong Hao Creative Consulting

Content can not be too repetitive, a lot of micro-merchants is the example of the consequences of the crazy brush screen is to be shielded, the blacklist see.

2, the content caused discomfort

Evaluation: the picture is too beautiful to see.

Spit index: ★★★★★

Misuse of content that is likely to cause discomfort

▲Photo credit: Hourly Dining Times

The above example, the owner's intention is good, want to emphasize the freshness of the ingredients, but with the content of the picture is full of blood, so that the people have a feeling of unhygienic, and naturally, will not be appetizing.

3. Nine-panel, low-end picture

Review: the whole paragraph collapsed.

Spit index: ★★★★☆

Pictures look unappetizing

▲Picture source: Zong Hao Creative Consulting

Modern people are concerned about aesthetics, and every day we have to receive a lot of information, to see the screen full of nine fuzzy and no focus on the picture, of course, the most natural reaction is to slip up the hand.

4, picture over beautification

Evaluation: Please turn off the beauty mode.

The index: ★★★★★☆☆

Over-beautification is not real

▲Photo credit: Dining rich

Some bosses also like to put in the circle of friends of the picture embellishment a little bit, but the p is too much, and sometimes at a glance can be seen.

And, if it doesn't match the reality and customers don't actually go to the store, it's a turn-off.

5, too much negativity

Review: wrong movie set.

Spit index: ★★★★☆☆

Doing catering is not easy, outside the daily workload, meet a variety of different people, but also prone to unpleasant things, some catering bosses like to vent their emotions in the circle of friends.

But often in a negative mood, not only bring negative energy to others, but also make people feel that you are not very good at solving problems, and thus away from you.

Two

From the micro-merchants to see the circle of friends marketing

Based on the space of the mobile Internet, the group of micro-merchants in these years is growing, with the help of social software, they have a very wide range of contacts, friends covering all walks of life, and from this, you can get more resources and consumers.

Many people's impression of the micro-merchants are still stuck in the non-stop screen and "low-end" impression, but with the growth of the micro-merchants group, many micro-merchants experienced, has summarized the rules of the operation of the circle of friends, here from two directions.

One look at the point in time.

Often people are more likely to brush the circle of friends at the point of time when they commute to and from work and eat, so the circle of friends marketing can be more focused on these points of time.

For example, a heartfelt greeting in the morning won't really generate much offense, and the lure of meal times will make consumers' fingers tingle.

It's easier to get attention when you're looking for a good time to send a message to your friends

Photo: ZHANGHAO CREATIVE CONSULTANCY

The second thing you need to do is to look at the contents of the message.

People have two kinds of friends, one is to share, the content of this sharing can be a point of view, can also be information, can also be released life anecdotes or trolling. The other is to show off, hoping to gain recognition from this.

Some micro-entrepreneurs will pay attention to this skill, not more than five a day, and the content of these five can not be all advertising, but also life sharing and other content, in order to achieve the living.

This also shows that, compared with the screen type of advertising and marketing, catering people's circle of friends to these aspects closer to more easily accepted.

Three

How to do a good job of restaurant people's circle of friends marketing

1, bring into the consumer scene to brush the sense of presence

Brush the sense of presence in order to lead the circle of friends to understand the existence of the brand, in the need to be the first to think of you.

For example, some members of the community, the business in the time to eat breakfast to send photos of food advertising, and remind everyone to eat breakfast, is to let consumers from the breakfast scene associated with their own products.

Using the consumer scene to advertise

▲Photo credit: Zong Hao Creative Consulting

The caterer can think about when the customer needs himself in the circle of friends and occupy a good time.

2, show off the advantages of the enterprise to enhance the good sense

Let the customer first think of their own is not enough, want to make the circle of friends marketing has been transformed, we must amplify the advantages of the restaurant, enhance their own good sense, to stand out among the many brands, and completely attracted the attention of consumers.

In addition to this, some restaurant owners share their staff's work status in their circle of friends, which not only conveys the team's vitality and corporate culture, but internal staff will also feel gratified and inspired when they see it.

The circle of friends that embodies the corporate culture is more likely to gain favor

▲Photo credit: Zong Hao Creative Consulting

3, timely feedback to increase interaction

In the Internet era, it is not uncommon for businesses to take the initiative to build a community and interact with consumers, for example, Fengyutang based on the "barbaric" organization of the user community, successfully operating hundreds of thousands of users. community, successfully operating hundreds of thousands of users and fans.

The same is true for the interaction of the caterer's circle of friends, which can not only increase consumer stickiness, but also get more feedback, so as to make better improvements.

Friend circle more interaction with consumers to increase stickiness

▲Photo credit: Zong Hao Creative Consulting

-? Conclusion?

Not only the restaurant owner, each restaurant manager, staff will also have more direct contact with consumers, in the connection with consumers play an irreplaceable pivotal role.

Gate the content of the circle of friends, the circle of friends to the height of the brand marketing, is the first step in the restaurant image promotion. Restaurant people should all focus on the marketing of the circle of friends, do not make low-level mistakes and do not know.

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This article is from: zhong hao creative consulting original article "90% of the catering people don't know, the circle of friends marketing can also be done so!