The choice of store location is very important for businessmen.
(1) Take prosperity to avoid remoteness
In a town, the crowded places are bustling lots. According to feng shui, some people are angry, and the more people are angry, the more prosperous they will be. Taking advantage of anger can bring prosperity to business. From an economic point of view, the bustling area in a town is the most active and frequent place for commodity trading, and people gather to buy goods to a great extent.
if you choose to open a shop in a prosperous area of a town, you can actively welcome your products to the consultants. If the products can attract customers, you can play a promotional role and make your business prosperous.
on the contrary, if the store is set up in a remote street, it is equivalent to avoiding customers. When a store opens for business, and customers seldom patronize it, it will make the store deserted and even empty. According to feng shui, people represent anger, and no one patronizes the store, so the store lacks anger. If you are angry, you will be angry. The business depression and depression in the store is the excess of yin. Too much yin in a store will not only cause business losses, but also seriously damage the vitality of the owner and cause the store to go bankrupt.
In most cities and towns in China, busy areas are often concentrated at the intersection of T-shaped and Y-shaped. If you choose to open a shop here, you will be hit by the suffocation from the avenue just like a house. If you don't open a shop here, you will avoid the anger that is conducive to making a fortune. Therefore, under such circumstances, Feng Shui has a method of "controlling evil spirits".
first, it is required to build a cloth or contemptuous fence or fence before the shops opened at the intersection of T-space and Y-space, or to change the population at the shop door from side to side to block and avoid the dust coming from the road.
second, trees and flowers are planted in front of the store to increase the vitality and eliminate dust.
Third, despite the adjustment of the anger and suffocation in front of the store by the above methods, there is still a lot of wind and dust in this section of the road. Therefore, it is necessary to pay more attention to sprinkling water in front of the store to eliminate dust, so as to make the air in front of the store fresh; We should also be diligent in cleaning the front of the store and scrubbing the doors and windows of the store to remove the deposited dust.
In short, when doing business at T-shaped and Y-shaped intersections, it is necessary to keep the inside and outside of the store clean, especially the business of catering, fruits and department stores that require hygiene and cleanliness. If the food, fruits and clothes are contaminated by wind and water, it is equivalent to getting sick, which may be because the goods are unclean and no one cares, or because the business license is revoked due to hygiene problems, or because the food and clothes are unclean and cause disputes with customers.
(2) Take openness and avoid narrowness
When choosing a house site, geomantic omen emphasizes openness in front of the house and accepts people from all directions, which is consistent with paying attention to accepting visitors from all directions in business.
according to this principle, when choosing the address of the store, we should also consider the openness in front of the store, and require that there should be no obstructions, such as fences, telephone poles, billboards and trees that are too big to cover our eyes.
stressing the openness in front of the store can make the store face all directions, which not only makes the store have a broad field of vision, but also enables customers and pedestrians who are far away to see the pavement, which is conducive to spreading the commodity information operated by the store to all directions, to customers and to pedestrians. Feng Shui refers to the transmission of this information as the flow of qi. With the flow of qi, it will be full of vitality. From the point of view of business, customers and pedestrians may come to buy when they receive the commodity information of the store.
in the activities of commodity management, it can be said that without the transmission of commodity information, there would be no customers, and there would be no business without customers. Nowadays, the prevalence of commodity advertising is to take a fancy to the importance of commodity information transmission in commodity management activities.
Using a store as a place for commodity trading is a business activity with a fixed business location, which lacks the flexibility of walking around the streets and delivering goods to your door on your own initiative like a peddler. Therefore, in order to make customers come to the store, the appearance and attention of the facade are the most basic. There are customers in front of the store, so there is anger. The more customers there are, the more angry they are, and the result is better business.
choosing to open a store in a narrow place, or having all kinds of covers in front of the store, is not conducive to the business activities of goods. The store is narrow, or the store is blocked by various objects, so it is impossible to deliver the store's commodity information far away, which will inevitably limit the store's commodity business activities to a small area and a small scope. Limited business space, it is impossible to expect great economic benefits. If we want to change this situation by means of flexible management, it will take a long time. This is what business jargon calls "staying at the dock". It's unbearable for a businessman who has a small profit or is eager to see the economic benefits. Even if it gets out of hand, the reputation of the goods will gradually spread abroad, and some new customers will often be lost. These new customers often can't find the address because of the narrow storefront. It's not worth the loss, so it should be relocated or transformed.
For the shops with narrow or blocked storefronts, there are four countermeasures for re-election. First, efforts should be made to remove the blocking objects in front of the shops to expose them. Second, if the store is narrow and cannot be changed, the store sign will be hung high so that it can be seen in a distant place; Third, through television, radio, newspapers, billboards and other news media, extensive publicity, as far as possible to make customers know the address of the store, the goods they operate, and the characteristics of commodity services; Fourth, actively participate in various social welfare sponsorship activities to expand the visibility of the store.
(3) Take the south to avoid the northeast
When choosing the base site of the Yangzhai, the purpose is to avoid the exposure in summer and the cold wind in winter. The choice of business address also needs to consider avoiding the sun and cold wind. Then, it is best to face south, that is, to face south.
As a business shop, it is necessary to open all the doors when conducting business activities. If the store door is open to the east and west, then in summer, the sun will shine into the store through the store door from morning to evening. The sunshine in summer is burning, and Feng Shui regards it as suffocating. This kind of suffocation is unfavorable to the business activities of the store. It is the clerk who is the first to be disturbed when Shaqi enters the store. Under the scorching sun, the shop assistants are thirsty, star-studded and sweaty, so it is difficult to maintain a good working mood. Shop assistants are depressed at work, or ask for shade, or enjoy the cool air, or the air conditioner of the electric fan blows fiercely. Under such circumstances, shop assistants are bound to be annoyed, and thus they are bound to simply deal with customers regarded as "God" by businessmen, or even treat them rudely. So, of course, there is no business.
the second thing that is disturbed by shaqi is commodities. Under the exposure of the scorching sun, goods are very easy to become brittle and yellow, which will seriously affect the quality of goods. If the goods are stored for a short time, they can be sold, and the impact is not great. If the goods are not sold for a long time, they must be scrapped. As a result, the business was not completed, but it was necessary to lose money.
customers are the third ones who are disturbed by Shaqi. The store is hot in the scorching sun, and customers will not come to the door unless they have to. Furthermore, no customer wants to choose goods under the scorching sun. Without customers, the store is even more stifling. Shaqi becomes lifeless, and this shop will not work.
if the shop faces north, it is unimaginable that winter will come. Whether it is blowing northeast wind or northwest wind, it will drill into the shops with wide doors. Feng Shui also regards coldness as a kind of shaqi, and the coldness is too heavy, which is unfavorable to people and business activities. When the cold wind blows, the clerk suffers another kind of suffering. If he is in good health, he will still have one. If he is in poor health, he may get sick. Although the clerk put on clothes to keep warm, the cold was too heavy, which made the clerk reluctant to walk and failed to achieve the purpose of selling goods. The reluctance of shop assistants to walk because of the cold will slow down the flow of goods and reduce the sales volume of goods.
However, if the shop chooses to face south, that is, to face south, it can avoid all the seasonal troubles and disadvantages brought by facing east and west, and its business may be better than the first two.
If you have to choose an address facing east, west and northwest, you should take measures to stop the suffocation caused by the two seasons in Xia Dong. In summer, you can hold parasols, hang sunshade curtains, set up awnings, etc. in front of the store to avoid direct exposure to the scorching sun. In winter, it is necessary to hang warm curtains in the store and install heating equipment in the store to raise the temperature in the store and create an environment suitable for people to carry out normal business activities. This method of adjusting the cold and summer heat is called "Yin and Yang overcome each other" or "Five elements win each other".
there are many factors to consider when choosing a business address. For example, some people consider choosing a street name with auspicious meaning, or choosing a house number that can bring them good luck, etc. as the address of the store. Such a choice, in addition to giving businessmen and customers a certain psychological comfort, also has the significance of geomantic omen.
(4) the appearance of the store
From the point of view of commodity marketing, if we pay attention to the appearance of the store to establish a commercial image, we must make this appearance unique, that is, we should pay attention to creating the characteristics of the store appearance, publicize ourselves and attract customers by using the uniqueness of the store appearance. ? As a business activity, shops are mostly concentrated in bustling markets, with many shops and bustling markets, which is a region with fierce competition in commodity business activities. In order to achieve the success of commodity marketing activities in this competitive area, we must first start with the appearance of the store, and make the appearance of the store unique in the place where merchants compete, so as to take the lead.
As you can imagine, it is impossible for a store with a mediocre appearance, or a store whose appearance keeps the same style as that of its neighboring stores, to achieve business benefits beyond others, and at most it is equal to others. Because this store has not been able to expose itself to customers in the market with many shops, it is difficult to win a position conducive to priority development on the stage of fierce competition in commodity trading. Therefore, it is not only a way to attract customers, but also a strategy of commodity marketing to design the appearance of the store with characteristics.