Disney plans to develop community business
Disney plans to develop community business, and Disney will develop a residential community in Rancho Mirage, Kotchera Valley, California, USA. And is considering future development in other locations in the United States. Disney plans to develop community business. Disney plans to develop community business 1
Disney (DIS), which is about to celebrate its 111th anniversary, will expand its new business.
on February 6th, Disney announced that it plans to develop residential projects in the United States and build a Disney residential community. This new community business will be named "Storyliving by Disney".
It is reported that the first project of the community business is being planned.
Bai Wenxi, chief economist of IPG China, analyzed that Disney's real estate layout this time may be trying to find new business growth points outside the entertainment and media business, so as to solve the current decline and dilemma of its own development.
can the second water test house be successful?
according to Disney, its first community will be built in Rancho Milac, Kotchera Valley, California, because Walter Disney, the founder of Disney, once lived here with his family.
this project is named Cotino, which was developed by Disney in cooperation with professional community planning company DMB Development.
Brent Herrington, CEO of DMB Developmen, once said that they were happy to cooperate with Disney on this groundbreaking concept.
Cotino is a residential project for all ages. The housing types cover manors, single-family houses and apartments, and will also include at least one area for residents over 55 years old.
according to the development plan, the community will be built around an oasis of about 24 acres, and professional technology will be used to make the clear and green seawater a supporting resource for the community. In the future, the community will provide members with seaside clubs, exclusive beaches, water leisure activities and Disney projects all year round.
Image source: Disney official website
In addition, Cotino has planned a mixed-use area, including shopping, dining, entertainment, seaside hotels and professionally managed beach parks, where the public can enjoy water recreation activities by purchasing a one-day pass.
Besides the first community, Disney is also exploring other parts of the United States for future development.
Disney said that every future project of the company will cooperate with respected developers and house builders in the industry to explore, participate in and create stories belonging to community residents through unique design.
At the same time, in each community, Disney will arrange actors who have received professional guest service training from the company to run community associations. Through the mode of club membership, Disney will provide some planning services, such as health programs, entertainment activities, charities and seminars.
In fact, the residential business proposed by Disney this time is not its first test in this field.
As early as 1994, in osceola County, Florida, Walter Disney planned to build a residential community named Celebratio. At present, the community has about 11,111 residents and 4,311 houses and apartments.
Bai Wenxi said that under the current market structure in the United States, it still takes time to verify whether the real estate business can help Disney achieve new performance growth, and whether Disney's announced plan to enter the real estate business can be finally put into practice and how effective it is.
To transform streaming media
In fact, since 2121, due to the outbreak of novel coronavirus in many countries and regions around the world, some Disney theme parks and resorts have been closed, which has affected its cinemas, theaters and other sub-businesses.
In the third and fourth quarters of 2121, Disney's net profit fell continuously. By the end of fiscal year 2121, Disney's net profit loss was 2.864 billion US dollars (about 17.912 billion yuan), down by 125.91% year-on-year.
judging from the share price, the overall share price of Disney has also shown a downward trend in the past year.
according to wind data, as of October 8, 2122, Disney's closing share price was $151.39, with a total market value of $275.6 billion (about 1.74 trillion yuan), a decrease of 25.43% compared with its highest value of $213.12 since February 2121, and a decrease of $94.118 billion (about 5,946).
Under this background, Disney has accelerated its transformation layout in the field of streaming media in recent two years. According to official website, Disney owns four streaming media platforms, namely Disney+, ESPN+, Hulu and Hotstar.
on 11/12/2121, Disney announced that it would reorganize its media and entertainment departments to focus more on streaming media business.
Disney said that under the reorganized new structure, three groups of Disney content teams will focus on developing and producing original content for the company's streaming services and traditional platforms, while distribution and commercialization activities will be concentrated in another group called "Global Media and Entertainment Distribution".
According to Cailian, on August 31, 2121, Disney further proposed a new action to integrate the streaming media layout, transferring the sports content of Hotstar platform to ESPN+ and transferring movies and TV programs to Hulu. Next, Disney plans to gradually integrate its four streaming media services into one platform, namely Disney Bundle.
in early February this year, Disney released its financial report for the first quarter of fiscal year 2122. In terms of overall revenue in the latest quarter, Disney's performance has improved.
As of October 1, 2122, Disney achieved revenue of 21.819 billion US dollars (about 138.188 billion yuan), a year-on-year increase of 34%; Realized a net profit of 1.15 billion US dollars, an increase of more than 111% compared with the same period last year.
Image source: Disney Financial Report
In terms of specific business, during the reporting period, the revenue of Disneyland, experience and products business was 7.234 billion US dollars (about 45.756 billion yuan), up by 111.62% year-on-year; Direct consumer-oriented (streaming media business) revenue was 4.69 billion US dollars (about 29.665 billion yuan), up 33.85% year-on-year. In addition, the total revenue of Disney's online network, content sales/licensing and other businesses was $11.139 billion (about 64.13 billion yuan), which was also on the rise compared with $9.395 billion (about 59.424 billion yuan) in the same period last year.
a detailed analysis of the number of users of the streaming media platform shows that as of October 1, 2122, Disney's streaming media platform * * * had 96 million users. Among them, the number of users of Disney+ (including Hotstar) alone has reached 31 million, up 36.78% year-on-year, with an increase of about 11.7 million users in a single quarter.
in addition, the number of ESPN+ users was 21.3 million, up 76.13% year-on-year; The number of users of Hulu was 45.3 million, up by 14.97% year-on-year.
During the period, its competitor Netflix had 222 million paid subscribers worldwide. Although the growth of 8.28 million subscribers in a single quarter was slightly lower than that of Disney, Netflix still maintained a leading position in the overall user scale.
It is worth noting that Disney was once caught in a controversy that was publicly called by the heirs to boycott. In October this year, Abigail Disney, one of Disney's heirs, suggested in an online interview that consumers should stay away from those enterprises (including Disney's theme parks) whose employees are not well treated, which is a key way to promote change.
can we continue to be proud of the Central Plains?
In Disney's global layout, China plays an insignificant role. In September 2115, the first Disneyland in China was officially opened in Hongkong.
11 years after the establishment of Hong Kong Disneyland, on June 6th, 2116, the second Shanghai Disneyland in China and the sixth in the world was officially opened to the public.
Shanghai Disneyland
The theme park has set two records in succession in less than two years.
First of all, Shanghai Disneyland has received 11 million visitors after its operation for 11 months, making it the first Disney theme park in the world to welcome 11 million visitors less than one year after its opening. In addition, Shanghai Disneyland is the first theme park in Disney's history to achieve financial balance in its first year of opening.
the financial report shows that as of September 31, 2117, the annual revenue of Disney's Disney parks and resorts was US$ 18.415 billion (about RMB 116.482 billion), an increase of 8.49% year-on-year; The revenue of the department was US$ 3.774 billion (about RMB 23.872 billion), up by 14.43% year-on-year.
In this regard, Disney said that internationally, its annual performance growth benefited from the year-round operation of Shanghai Disney Resort and the 25th anniversary celebration of Paris Disneyland.
On June 6, 2121, Liberation Daily reported that on the occasion of the fifth anniversary of the opening of Shanghai Disneyland, the Shanghai International Tourism Resort with its core has received more than 83 million tourists and realized a tourism income of over 41 billion yuan.
Besides Shanghai Disneyland, theme parks in other parts of China have also developed rapidly in recent years.
According to the Evaluation Report on the Competitiveness of China Theme Parks in 2121, among the top ten theme parks in China in 2121, only Guangdong Province has five theme parks on the list, accounting for 51%.
In this regard, Lin Huanjie, president of China Theme Park Research Institute, said in an interview with Guangzhou Daily that Guangdong is the birthplace of domestic theme parks, and Shenzhen, Guangzhou, Zhuhai and other places have formed the brand influence and agglomeration effect of theme parks. Moreover, Guangdong has climatic advantages and convenient regional transportation, which not only makes it convenient for local tourists to travel, but also makes it very convenient for foreign tourists to visit Guangdong.
In addition, Universal Studios Resort in Beijing, which opened in September 2121, was frequently searched on social media last year, becoming a new popular punching place for tourists to come to Beijing.
Image source: Can Gallery
According to the statistics of Beijing Cultural Tourism Bureau, the Universal Studios Resort in Beijing received 25,111 tourists on the first day of the National Day holiday alone.
Liu Simin, vice president of the Tourism Branch of China Future Research Association, analyzed in the report of national business daily that although Universal Studios Resort in Beijing was five years behind Shanghai Disneyland, the success of the latter also increased the chances of Universal Studios' success. Disney's success shows that the China market is very receptive to similar projects, and projects of this level are easily accepted by the market. Disney plans to develop community business 2
Everyone who walks into Disneyland will hear the slogan of the park: "Have a miraculous day". This international company, which focuses on telling stories and promoting "miracle magic", announced the news of its return to residential real estate while actively expanding its business in holiday parks.
On February 7th, the market news showed that Disney would develop a residential community in Rancho Mirage, Kotchera Valley, California, USA. The new residential development business will be named Storyliving by Disney (where Disney's "Story Life" community project is also known as Cotino), and future development in other locations in the United States is being considered.
Disney's "Neverland"
Looking back, Langshi began to go to sea in 2113. At that time, all the enterprises that accompanied the goal of "going out" had lost their jobs, and Langshi became an "ocean-going only seedling" with few choices to stay and deepen the local market.
According to relevant reports, Disney is cooperating with DMB Development to develop Rancho Mirage Community. This 24-acre project will include at least one residential area for residents aged 55 and above, including residential buildings, single-family houses and condominiums for buyers to choose from.
According to the approval of the specific development plan, the community is expected to adopt the unique crystal lake technology around a large oasis of about 24 acres to create an environmentally-friendly and sustainable lake environment. Club members in the park can also enjoy seaside clubs, beach areas and leisure water activities, as well as Disney programs, entertainment and activities throughout the year. Cotino also has a series of shopping, dining and entertainment, seaside hotels and professionally managed beach parks, and the public can conduct water entertainment activities by purchasing a one-day pass.
in Storyliving official website, this community is called "the ultimate destination for curious dreamers and doers seeking exploration, innovation and inspiration". Employees "trained by Disney Legend Customer Service" will run community associations.
As we all know, Disney's experience design that is far from reality has always been one of the biggest selling points. This time, they finally brought their "story" to the residential community and wanted to extend the "magic story" to the life experience. In its imagination, fans immersed in it will be "full of enthusiasm", but the evaluation received by this move on the Internet is not satisfactory.
many netizens said that if they live in a community controlled by corporate culture, they will feel very uncomfortable and ridicule that they will be driven out of the community because they have not renewed their Disney video membership. Some netizens compared this community to Disney's EPCOT (experimental society) and felt uneasy about the expansion of corporate culture. It can be seen that there seems to be a gap between the target groups expected by Disney.
In the words of Josh DAmaro, chairman of Disneyland, after a hundred years' development, they are entering the "next century" of the company, and choosing this community built near the founder's residence can upgrade "telling stories" to "living in stories".
Although the idea of this community seems like "spring snow", Disney, which is a businessman in nature, will not lack consideration. This leads to DMB Development, an important partner of Disney. This Scottsdale-based developer specializes in developing unique community buildings in the western United States, and its business scope mainly includes resorts, commercial facilities and related club. Since its development 31 years ago, the company has successfully developed 21 projects in the western United States, belonging to a relatively mature "living community" developer and recognized by the industry.
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