As a global brand with 129 years of history, Coca-Cola, in addition to its commitment to consumers around the world to dedicate first-class drinks, its marketing ideas around the world, more can not help but marvel at its innovative brand way, the following let's revisit, an exploration of a hundred years of the brand's everlasting secret. So next I come with the readers to understand it.

A

Coca-Cola Phone Booths: The so-called happiness is that there are people who think about you

Coca-Cola has always cared for the disadvantaged groups, and they understand that the migrant workers who have left their homes. These people never want to spend a penny in order to make a better life for their children, wives and parents at home, even if it is to make a call home, the expensive phone bill, so that they are discouraged.

Coca-Cola Dubai recognized this and developed a "hello happiness" phone booth installation.

Here, a bottle cap = three minutes of international calls

A bottle of Coca-Cola connects a family to their thoughts and happiness.

Two

Coca-Cola barcode, surprisingly scanned a song

Coca-Cola's approach is increasingly surprising. By modifying the supermarket bar code scanning system, in other goods are scanned, after the colorful "beep" sound, Coca-Cola but joyful "thump, thump, thump, thump, thump, thump, thump, thump, thump, thump, thump, thump, thump, thump, thump, thump, thump, thump" sung up.

When a boring, unchanging life is suddenly a little fresh, it's enough to make people happy. Almost everyone who hears the classic music that Coca-Cola makes as it passes through the scanner breaks into a happy smile. This kind of goodwill nurturing and building is genuinely awesome.

Three

Coca-Cola, which summons rainbows to appear

South Africa, which has long been known as the land of rainbows, is 20 years old as of this April. In order to celebrate this special day, Coca-Cola can even set up a "natural" rainbow over Johannesburg. The creativity and power of execution is unparalleled.

The principle of execution is based on "water vapor refracted by the sun to form a rainbow", as for this angle, the staff has repeatedly measured a long time. In the end, Coca-Cola chose to install a water distribution unit on top of the building in Johannesburg's City Square, which would sprinkle water according to the angle of the sun, thus creating a rainbow.

Four

How to save the world's rainiest town?

Far away in South America, in Colombia, there is Floro, the rainiest town in the world, and even though it receives 12,717 millimeters of rainfall per year, the people who live here lack the most important thing of all - drinking water.

Floro is one of the rainiest towns in the world.

Many of the people who live here have never had a sip of drinking water in their lives, and the uncleanliness of the water has led to many illnesses.

This time, Coca-Cola will do a rainwater auction for this town, using countless Coca-Cola bottles to collect rainwater. The rainwater from the auction will be given to some management executives and celebrities, and at the same time, the bottles filled with rainwater will be sold online for charity, and the money collected will be used to build a rainwater treatment plant for Floro, which will enable the local people to have clean water to drink, and reduce the prevalence of common diseases.

Five

Happy Rebirth, Creative Reuse of Coke Bottles

The "Happy Rebirth" campaign, executed by Ogilvy & Mather China, provided a set of 16 innovative and practical bottle caps that can be screwed onto empty Coca-Cola bottles. These caps can be screwed onto empty Coca-Cola bottles, instantly transforming them into practical and fun items or toys, such as paintbrushes, squirt guns and pencil sharpeners. With the purchase of a bottle of Coca-Cola, consumers will receive these creative and fun bottle caps.

The campaign is part of The Coca-Cola Company's global sustainability program, which aims to encourage consumers to recycle beverage bottles by transforming used Coca-Cola plastic bottles into fun, playful and useful items through creative bottle caps. The program was first implemented in Vietnam, which is relatively poorer than China and has a greater demand for this kind of waste utilization, and will be gradually extended to all of Asia.