The second venture of Huayuan Real Estate has once again risen rapidly in the real estate industry of the capital city through the operation of capital and projects:
In April and May 2002, Huayuan Real Estate cooperated with Beijing Shouyun Group to set up two new companies ----Beijing Shouyun Huayuan Real Estate Development Company Limited and Beijing Shouyun Hotel and Property Management Company Limited, with the registered capitals of 100 million yuan and 5 million yuan respectively. 5 million yuan respectively. The former realizes the strong combination of capital and land resources of both parties, while the latter provides comprehensive and professional property management services for the Company's projects. On April 18, 2002, Beijing Huayuan Real Estate Brokerage Co., Ltd. obtained a business license with a registered capital of RMB2 million, of which 51% was held by Huayuan Real Estate. The brokerage company is responsible for acting as a full agent for the marketing business of products developed by Huayuan Real Estate and its affiliates.
Huayuan Real Estate's opening masterpiece ---- Hairun International Apartment, a high-grade exported hardcover apartment located in the Lido business circle, has established a good reputation and achieved remarkable results in the industry for its superior location, excellent quality and value-for-money price without large-scale advertisement and publicity, which was liquidated in less than a year's sales period and was selected as the
In 2002, the company started and resumed construction of more than 350,000 square meters in that year, with sales of nearly 600 million yuan. 2003, the company started and resumed construction of 560,000 square meters in that year, with total assets amounting to 2.2 billion yuan, and the income from the main business amounting to 900 million yuan, which is 50% higher than that of 2002, and it created a miracle of the high-speed development of a newborn company.
At the same time, a number of projects of Huayuan Real Estate were launched in full swing, laying a solid foundation for the diversification of Huayuan Real Estate's products and markets.
Shangdu International Center is located at the northwest corner of the core area of the CBD business district, with a unique business environment. With a total construction area of about 100,000 square meters, the project will form a boutique Grade A office building with unique characteristics of Huayuan brand at the intersection of CBD and the Embassy District upon completion.
Yingdu Building is located in the middle section of Zhichun Road, adjacent to the Zhichun Road Station of the Light Railway, with a favorable geographical position. The project integrates commercial, office and apartment functions, with a total area of about 130,000 square meters, of which more than 90,000 square meters are above ground and 40,000 square meters are underground. The project started in November 2002 and will be fully delivered by the end of 2004.
Logistics Port is located in the Shibaridian area in the southeast of Beijing, which is the starting point of the Beijing-Tianjin-Tanggu Expressway. With a master plan of nearly 500 hectares and a total floor area of more than 3 million square meters, it is an upscale integrated community that combines international mega-logistics, conventions and exhibitions, hotels, a green industrial park, a golf course and a residential area. In particular, the residential development project with an area of about 800,000 square meters in the area is operated by COSCO Real Estate and the Kerry Group, and internationally renowned design masters have been invited to carry out the planning and design; the residential area will be integrated with different styles of design factors, with a variety of architectural structures, and it will be elaborately built into a new type of super-large-scale residential community in line with the first-class international living and living patterns. The project is expected to start construction in 2004 and be fully completed in 2009. The launch of the logistics port project will further enrich the product portfolio of Huayuan Real Estate, and at the same time set a precedent for large-scale real estate developers in Beijing to join hands in developing projects.
The Kunlun project is located on the west side of Lufthansa Bridge on Dongsanhuan North Road in Chaoyang District, adjacent to Kunlun Hotel on the east side. The project has a total construction area of about 30,000 square meters, integrating a high-level property rights hotel with upscale commercial and office facilities. The project will be a representative top-level apartment and ancillary complex in the Lufthansa business district.
Located on the north shore of Houhai Peninsula in Beijing's Shichahai Scenic Area, Wanghai Tower is a comprehensive high-grade architectural complex with a classical Chinese architectural style, surrounded by water on three sides, and integrating office, catering, entertainment and fitness. With a site area of 7,500 square meters and a total construction area of 7,200 square meters, Wanghai Building is the first project to be launched in the Shichahai Scenic Planning Area.
In addition, a number of featured projects, such as Longcheng Villa and Metro Line 4, are also under close planning.
Huayuan Real Estate pays great attention to expanding its land reserve while further developing the market, and the company's land reserve totals more than one million square meters, which has built up a source of energy and momentum for subsequent development.
Continuous Innovation
Sincerity is the foundation of a person, and the same applies to an enterprise. Huayuan Real Estate has always regarded honesty as the first thing in its business, respecting and safeguarding the interests of property owners and setting up industry norms as important responsibilities, and has repeatedly pioneered service innovation in the real estate industry for this reason. In this regard, Huayuan regards it as the fundamental way to create a "century-old enterprise".
First to Launch Project Quality Guarantee System
The development and maturity of the real estate market requires a long-term process, and more importantly, it requires the efforts of both developers and owners. Real estate market disputes arise, mostly from the poor quality of commercial housing, area shrinkage, maintenance services are not in place, which not only leaves a shadow on the owners of the purchase of homes, but also a serious obstacle to the healthy development of the industry.
Huayuan Real Estate has set a precedent in the real estate market by introducing the internationally popular "Engineering Quality Guarantee System" and launching the "Housing Quality Warranty Guarantee System" for the first time in the Hairun International Apartment Project, which takes the initiative to provide a guarantee for the building quality of the property owners. "Chapter" set up "guarantee", owners of home ownership is no longer worried about the quality of housing projects, decoration and other issues.
Guarantee system is the use of credit guarantee mechanism to regulate the behavior of engineering market players. That is, the developer contracted a guarantee guarantor to the owners to ensure that if the guaranteed person is unable to complete the content of the contract, the guarantee guarantor on behalf of the performance or pay other forms of compensation, to the project problems, so that the customer can get due compensation, thereby greatly enhancing customer confidence in the project.
The implementation of this system creates a way to solve the project quality problems and disputes that have existed in the past in the construction, decoration and maintenance of commercial houses, provides a double guarantee for the quality and credibility of Huayuan's products, promotes the standardization of the developers' operation and strengthens the awareness of quality control of subcontractors and developers, and at the same time reduces the risks of the contractors, developers, and small property owners, and provides an opportunity for the real estate sector to completely root out the disputes over the quality of houses. Real estate sector to completely eradicate housing quality disputes provides a practical and feasible strategy.