Wechat membership card is simple to make. Merchants can generate membership cards through micro-customers' new retail, and customers can get membership points and registration services through consumption, recharge and participation in activities.

Based on this, the membership system spread very quickly, and various brand merchants also began to establish brand membership system. With the progress of IT technology, there will be a micro-customer membership management system, who will manage the brand more systematically. Break the marketing function that traditional membership cards do not have.

Set the membership level differentiation, the merchants set and divide the membership level in the background of the system, and members of different levels enjoy differentiated membership privileges and exclusive services. In this way, on the one hand, the dependence between members and merchants increases with the promotion of the level, on the other hand, the level differentiation also stimulates the consumption of low-level members from time to time.