1. Pre-meal sales promotion skills: When guests order dishes, they can order drinks directly, and make reasonable sales promotion by combining the information they have collected (the consumption of guests' dishes and the information collected through chatting).
Speech: Hello, sir! Shall we drink some white wine, red wine or something else tonight?
if the guests bring their own liquor, hello, sir! Shall we have some yogurt, fruit vinegar, freshly squeezed juice or something else tonight? If the guest hesitates, just find the opportunity to say: tonight you are drinking white wine, how about some sugar-free yogurt! Can protect the stomach.
2. In-meal sales promotion skills: If we fail in pre-meal sales promotion, we can make use of "wine leads to three rounds, food leads to five flavors", and the banquet will then reach a climax. At this time, waiters often succeed in selling hotel dishes and drinks without losing time.
3. After-meal selling skills: After the meal, the guests are drunk. You can remind them to say: Sir, you see that everyone is very happy. Would you like some honey water or fruit vinegar and jujube juice to sober up?
4. Selling skills for children
Children are usually brought to restaurants by their parents. For children who don't frequent restaurants, everything in restaurants will be fresh. If you want to ask children what they like to eat, they can't usually say, but the opposite is true in choosing drinks.
Because of TV advertisements, children are familiar with the types of drinks. When receiving a child, you should consider what kind of drink to sell to make him like it. At the same time, we should also be concerned about parents' opinions, so it is suggested to promote healthy drinks.
5. Selling skills for the elderly
When selling drinks to the elderly, we should pay attention to the nutritional structure and recommend healthy drinks with low sugar content. For example, "You might as well try our specialty drink, which is rich in sugar and nutrition, and cheap and good. You might as well give it a try "!
6. Selling skills for couples
Sometimes couples go to restaurants not only to eat, but also to pay more attention to the environment and atmosphere of the restaurant. Romantic dining atmosphere will attract more couples to patronize. Waiters should pay attention to their work. If it is determined that the dining guests are lovers, waiters can appropriately promote some drinks with slightly higher prices according to the characteristics of men's pride and willingness to show their strength and generosity in front of women.
7. Selling skills for picky guests
In daily work, waiters often meet some guests who comment on the "software" and "hardware" of restaurants. For guests who love to find fault, the waiter should first serve with the greatest patience and enthusiasm, and make suggestions to the guests, such as "if there is something, change it, if there is nothing, encourage it, be neither humble nor supercilious, and answer it properly". Try to answer the questions according to the guests' wishes.
when selling drinks, you should ask for more opinions from customers, such as, "Sir, I don't know what kind of drinks you like. Would you please give me a hint, or I can recommend some drinks that are selling well now?" Remember, no matter how picky the guests are, keep smiling.
8. Selling skills for hesitant guests
Some guests often hesitate when ordering drinks, and don't know which one to order. Most of these guests are "drifting with the flow" type, have no opinions, and are easily influenced by others' opinions. Therefore, for these guests, the waiter should grasp the atmosphere of the scene, accurately recommend the drinks you want to sell for the guests, and explain the recommended drinks. Generally, this kind of guests can easily accept the recommended drinks. In many cases, the guests chose nothing for a long time, and all they ordered were the recommendation of the waiter.
9. Selling skills for guests with low consumption level
Generally speaking, the consumption power of working-class guests is relatively weak. They pay more attention to the benefits of food and demand cheap and good quality consumption. When selling to these guests, we must master the scale and learn to respect them. If we sell high-end dishes too much, they will feel embarrassed and lose face, and even hurt the self-esteem of the guests, which will easily make them feel bullied by the store.
selling words
we: using this title will give the guest the feeling that you and he are on the same side, and it is easier to win the trust of the guest.
yes or no: this word gives guests more choices, and at the same time, it also gives them a chance to avoid being too embarrassed.
attitude: attitude is not born, but is cultivated.
self-confidence: salespeople must have complete self-confidence, so as to get twice the result with half the effort.