1. When the wind rises, I'm thinking of you! When the moon is full, I'm thinking of you! Happy Mid-Autumn Festival, remember to contact often.

2. A strand of love and a red bean, when the moon is full I will let the Jade Rabbit send my special moon cake! Happy Mid-Autumn Festival!

3. The fifteenth moon is full and full, and I'm watching it with my puppy. I'm not sure if you'll be able to see the moon, but I'm sure you'll be able to see the moon with your dog.

4. The moon in front of the window is bright, and it is suspected that it is the underground teeth, raising the head to look at the moon cake, looking down to think of the old countryside. I'm not sure if you're a man of the world, but I'm a man of the world.

Whenever the holidays, many catering brands will be through the text to "brush the sense of existence", some copywriting heart, some copywriting kidney. But to summarize, there are only two sets: storytelling, or psychological implication.

Mid-Autumn Festival is coming soon, how to design the restaurant copy? Let's take a look at how these netizens do it.

Promoting brands and driving performance through holiday marketing is a cliché. All food companies will always make every effort to "brush the sense of existence", there are promotions, there are video ads, there are also copywriters.

When it comes to copywriters for holidays or hot events, Durex is the leader, always enriching people's imaginations through creative copywriting, bringing fun or thinking to the public, and almost always causing viral spreads.

In the restaurant world, there are now more and more Netflix companies that also choose to show off their copywriting skills. I hear they're even better than Durex?

1 storytelling, product-oriented

Taking the net red tea drink brand "Nai Xue No Tea" as an example, in this year's Mid-Autumn Festival marketing copy, "Nai Xue No Tea" the entire text tells a story about family reunion, and this story centers around its mid-autumn period, which is the period of the "Nai Xue No Tea", which is the period of the "Nai Xue No Tea". The core of the story revolves around the mooncake products launched during the Mid-Autumn Festival, and the details of the products are also shown through the storytelling descriptions.

△Naxue No Tea mid-autumn copywriting poster

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Referring to purely direct product advertisements, this kind of themed, storytelling way of presenting products is more likely to penetrate into the hearts of consumers, and reduce the aversion to advertisements.

At the same time, the highlight of the copy is that Nachel's Tea has given its mooncake products a warm definition of confession of love for the Mid-Autumn Festival through the sentence "I want to buy you a mooncake every year = I love you", which has captured the psychology of young people's fondness for romance, and has given young consumers a new scenario to express their love.

Who says confessing love to your favorite person has to be done on a romantic Valentine's Day with roses in hand?

2 Storytelling, with brand image shaping as the main

Unlike the purpose of selling products, the storytelling copywriting play with brand image shaping as the main purpose is more about outputting the brand's own tone and concept, in order to achieve the purpose of letting the consumers know the brand in a deeper way.

This year's Starbucks mid-autumn copy is about a couple who have been married for more than 10 years and are enjoying their mid-autumn season away from family chores and fast-paced lifestyles, sitting down for a mooncake and a cup of coffee to chat and enjoy life. Of course, the venue must be at Starbucks.