Summary and experience of tourism practice 3

(1) Communicative ability

Being good at communicating with others is the primary ability that professional service personnel of travel agencies should have. Professional service personnel must know how to contact customers, establish and maintain relationships, learn to listen to others' opinions, express their own ideas, pay attention to the art of communication, and be able to distinguish the communication methods that people with different personalities, occasions, ages and cultural backgrounds should adopt.

(2) Ability to cooperate

Travel service is not as clear-cut as some material production, and service personnel at the front desk or backstage must cooperate with superiors, subordinates, colleagues, customers and suppliers. Professional service personnel should have the overall concept, strong sense of coordination and communication, learn to negotiate with suppliers, cooperate with colleagues, give full play to the roles of different roles, make use of existing factors, provide satisfactory services to customers, and truly play the role of link and intermediary of travel agencies.

(3) Learning ability

The process of professional service personnel of travel agencies providing services to customers is also a learning process. Service personnel must establish the service mode according to the specific needs of customers. The more service personnel know about customers' expectations, the more they can provide quality services to customers. The ever-changing market demand requires tourism service personnel to have the ability to constantly learn new knowledge and skills and have strong adaptability.

(4) Education and persuasion ability

In the process of tourism service, customers often have to participate in the service process and cooperate with the service personnel. Therefore, customers learn the necessary knowledge and skills in the process of consumption. However, many customers, especially those who accept tourism services for the first time, lack consumption experience and sufficient knowledge, which requires professional service personnel to do a good job in guiding and training such customers. Professional service personnel of travel agencies should have the ability to attract people, impress people and convince people through language, know how to express their ideas clearly, concisely and clearly, and provide customers with accurate and understandable information. The service process is also a process of information communication, and personal communication ability directly affects the result of communication.

(V) Enterprise environment and customer knowledge

In the process of service, the more comprehensive you are about the internal environment of the enterprise, the market situation and the characteristics of customers, the better you can provide customers with satisfactory services. For example, service personnel are good at observing customers' consumption behavior, putting themselves in customers' shoes, and adjusting their service methods according to the characteristics of the enterprise itself, so that the service work can be completed more smoothly.

(6) cultural accomplishment

Tourism is not only a material enjoyment, but also a noble spiritual and cultural enjoyment. Undoubtedly, professional service personnel of travel agencies should have certain cultural accomplishment in order to communicate with customers more harmoniously and effectively. If travel agency professionals can "know astronomy above and geography below", they will have extensive knowledge and good mental outlook, which will be conducive to emotional communication with customers.

(7) technical ability

technical ability is the skill needed to complete a specific service activity. Travel agencies can often train service personnel to master certain operating procedures to meet the needs of their posts. For some newly recruited personnel, having a certain technical ability is often the minimum requirement for entering a certain industry. With the rapid development of high technology, travel agencies are constantly introducing new services, and the service technology is becoming more and more complex. If service personnel lack technical knowledge and skills, they can't provide quality services to customers, and technical ability is the basis for tourism service personnel to provide services to customers.

(8) management ability

in the course of service, professional service personnel of travel agencies need to establish contact with others, manage themselves, motivate others, handle conflicts, control emotions, etc., all of which are related to management ability. For most travel agencies, many people think that the requirement of this ability is often aimed at the decision-making level and management level. However, in the market-oriented management system, the organizational structure of enterprises has changed from "pyramid" to "inverted pyramid", the decision-making power of service work has shifted from management departments and functional departments to the front line of service work, and every waiter has become a "manager" of service work. Therefore, management ability is no longer a "patent" for senior managers. Summary and experience of tourism internship 3

1. Internship tasks

During this internship, we visited the most representative projects in various professional directions of our college: Kaiping Diaolou, Pazhou International Convention and Exhibition Center and Baiyun International Conference Center, Changlong Theme Park, Guangzhou New Baiyun International Airport, Guangzhi Travel Agency and various hotels, which gave us a preliminary understanding of the industry background of several professional directions.

2. internship purpose

internship is a compulsory course in undergraduate teaching of XX college. As a supplement to regular classroom teaching, internship gives students a deep understanding of the application of classroom knowledge in practice so as to integrate theory with practice and enhance their perceptual knowledge of six elements: food, shelter, transportation, travel, entertainment and shopping. Learn to think in practice and understand the various elements of tourism in a three-dimensional way to better assist classroom teaching.

through internship, visit tourism-related enterprises and scenic spots, and experience and observe the basic characteristics of the management of tourist attractions, the basic characteristics of conference and exhibition venues and their management characteristics, the basic characteristics of accommodation industry, the operation characteristics and management mode of large travel agencies, and the basic characteristics of tourism traffic management.

Studying with questions is the focus and feature of this internship.

3. Internship Route

First stop: Kaiping Diaolou

As the first world cultural heritage project in Guangdong Province, the protection and development of Kaiping Diaolou has attracted the attention of the government and people from all walks of life. This time, our internship mainly includes: visiting Liyuan Scenic Area, Chikan Ancient Town Film and Television City and Majianglong Village, the original village building.

In Liyuan Scenic Area, we visited the main buildings like ordinary tourists, and listened to the guide explaining the anecdote of the owner of the park, Mr. Xie Weili. These interesting stories attract everyone's ears; Coupled with these antique towers and room furnishings, this trip is really a feast for the eyes and ears.

In Chikan Ancient Town Film and Television City, the pictures that have appeared in more than 41 TV dramas actually appear around us, and we are inevitably excited. Looking for something new in each corner building. In the exhibition hall of Diaolou in Chikan Ancient Town, we learned about the history of Diaolou, its cultural value and historical significance, and initially understood the value of intangible heritage behind Kaipin Diaolou as a historical and cultural heritage.

in majianglong village, we experienced another kind of amorous feelings, a style of primitive ancient village buildings: endless mountains and endless orchards; The upper part of several watchtowers emerged leisurely in the green jungle.

while enjoying the beautiful scenery, we also don't forget to consult and study. Through the explanation of the staff and professional teachers in the scenic spot, we have a preliminary understanding of the management mode and protection work of Kaiping Diaolou as a cultural heritage scenic spot, as well as the contradictions and entanglements between them; By visiting souvenir vendors in the scenic spot, we have a preliminary understanding of the internal coordination and contradiction of scenic spot management. These will be described in detail in the next in-depth study.

second stop: national defense education base

we first arrived at the exhibition hall of the national defense education base to learn some knowledge about national defense education. But in my opinion, the scene was quite chaotic, and the students didn't really know much about national defense. Maybe everyone is too familiar with these histories, so they don't seem very serious.

in view of the function of the national defense education exhibition hall, I personally think this is a very meaningful project, especially for young students. I think that if we combine national defense education with tourism, we can better promote the ultimate goal of national defense education. The specific way can be: there are lecturers to explain the history for visitors all the way, and a three-dimensional studio is set up to simulate and display the battlefield, so that history can repeat itself on the screen. This can deepen the knowledge of national defense education of student visitors to achieve the ultimate goal. In addition, other activities can be added, such as essays after the visit, which are more suitable for students and can play a role in deepening memory and understanding.

The night we stayed at the National Defense Education Base was the happiest one for us. Far away from the city or even from the villages and towns, there is no computer internet, no cell phone signal, and it is completely isolated from the world. There is no gap and silence between students in the past, and they all have a good time. There is no hierarchical relationship between teachers and classmates, and they can all talk as freely as friends.

At the teacher's suggestion, we learned about a part of the accommodation industry similar to that night-youth hostel. Youth hostels originated in Germany and are now popular in Europe, the United States and Japan. Youth hostels provide multi-person rooms, and several strangers * * * enjoy one room; People in youth hostels share facilities such as showers; Tourists in youth hostels pay attention to environmental protection and personal affairs, and at the same time, they can see a wider world through the communication with strangers.

There are already youth hostels in China, but the number is small. There are 116 youth hostels in 24 provinces, municipalities, autonomous regions, municipalities directly under the Central Government and Hong Kong SAR, including Beijing, Guangdong, Shanghai and Zhejiang. As an economical and cheap accommodation place, youth hostels are slowly emerging in individual travel, especially backpackers. Through the universal membership card, you can enjoy the preferential price of booking rooms around the world and learn more in the interaction with different people. The Youth Hostel also provides travel advice for its residents, and there are reference rooms available for download on its website.

However, whether this lodging industry can rise in China remains to be studied. With the Olympic Games, more and more foreign backpackers come to China, and their arrival can promote the consumption of youth hotels. At the same time, during the period when the national living standard is rising steadily, the national travel ability is also increasing year by year, not only for group tourists, but also for some individual travelers who like to challenge and get close to nature. They are very stingy with their funds and even haggle over every ounce. This tourist consumption group will inevitably drive the consumption of youth hostels.

Third stop: Chimelong Resort

Guangzhou Chimelong Group is a large-scale enterprise group integrating tourist attractions, hotels, restaurants, entertainment and leisure. It has nine subsidiaries including Chimelong Happy World, Chimelong International Circus, Chimelong Xiangjiang Wildlife World, Chimelong Water Park, Guangzhou Crocodile Park, Chimelong Hotel, Xiangjiang Hotel, Chimelong Golf Practice Center and Xiangjiang Restaurant. It is the first batch of national and the only national 5A scenic spots in Guangzhou.

Chimelong's rapid growth and success have made it a legend in the tourism kingdom. On the other hand, its development footprint lies in its ability to explore the market. As a market leader, Changlong's absolute leadership position has been hard to shake.

Chimelong Happy World is the center of Chimelong Tourist Resort, a new pearl in Chimelong Group's world-class tourist kingdom. It is a super-large world-class theme amusement park with international advanced technology and management level, which integrates rides, stunt theaters, parade performances, ecological leisure, special restaurants, theme shops and comprehensive services.

Theme amusement parks usually implement the one-ticket system, which has huge investment and special experience, and the ticket price is of course quite expensive. The location and construction of theme parks must take into account their tourist market. In Guangzhou, which is located in the corner of the Pearl River Delta, Changlong Theme Park has a relatively rich primary and secondary tourist market, thus ensuring the passenger flow of its theme park. According to the staff of the scenic spot, the tourists in Changlong are mainly from the Pearl River Delta. As a destination of short-distance travel, Chimelong has also adopted some strategies to promote the sales of Chimelong products in its theme parks, such as a set of cards, a ticket for Chimelong Happy World, which can be combined with other Chimelong products such as water parks and Chimelong hotels to form Chimelong travel packages; There is also the annual card system, which allows you to visit the scenic spots unlimited times within one year, which will be more attractive to families with children, and it is also a good way to save money for other families who often have distant relatives and friends to visit.

Fourth stop: Pazhou International Convention and Exhibition Center

As the top exhibition hall in China, Pazhou Exhibition Center is the largest, most advanced and top-grade international exhibition center in Asia, which can meet the needs of large-scale international trade fairs and large-scale trade exhibitions.

as soon as we got off the bus, we were stunned by this magnificent momentum. The property right of Pazhou Pavilion belongs to the Ministry of Commerce, and it is invested and built by Guangzhou Municipal Government. On March 5, 2114, China Foreign Trade Center signed a memorandum with Guangzhou Municipal People's Government, and the Foreign Trade Center officially obtained the management right of Guangzhou International Convention and Exhibition Center. After the completion of the third phase of Pazhou International Convention and Exhibition Center, the total construction area of the first, second and third phases will reach 1.186 million square meters, and the exhibition area will reach 558,111 square meters, which will then surpass the world's first Hanover exhibition hall.

However, as the largest exhibition hall in Asia, Pazhou is quite imperfect in hardware and software facilities due to its remote geographical location and other reasons. At the beginning of the building, Pazhou can be said to be three kilometers away from Fiona Fang. Only recently, because of the establishment of the exhibition hall, real estate developers have entered, so the surrounding hotels and commercial residential areas are quite scarce, and supermarkets and restaurants have hardly appeared near Pazhou. In terms of transportation, there is only one Pazhou subway station as a turnover, which carries most of the people coming and going. The pressure is quite great. Although there are several buses around, the stop sign is not obvious, it is not easy to find and it is difficult for people to figure out which cars are going to which places. In terms of public security, due to Pazhou's remote location, almost all facilities have not kept up with the pace, including social security. The people who come to Pazhou are almost all rich businessmen, and the security risks are quite serious.

As the largest convention and exhibition center, its market pressure is also considerable. If we can't develop the market better, the title of the world's number one will be a disturbing factor. As far as I know, the relevant government personnel and the management personnel of the convention and exhibition center have fully realized the seriousness of this problem, and are constantly strengthening the improvement of their own hardware and software and the provision of surrounding hardware and software facilities. The government's development plan of "three areas and five belts" in Pazhou region, the exhibition center introduced rich exhibition experience and technology from Hong Kong and Macao, and the management company actively explored the market, and various projects are now booming.

Fifth stop: Dunhe Apartment Hotel

When I first came into contact with serviced apartments, I was full of curiosity: What is a serviced apartment?

I stayed in an apartment hotel that night, with six people in one room. There are three bedrooms and one living room. Each room has two beds. One bedroom can accommodate six people at the same time. There is a separate bathroom and cloakroom, as well as a dining table, and the living room is very spacious. The first feeling is that it is very suitable for families to travel together or for a group of friends to come out to play together. You can enjoy hotel services.