Hohhot City, what brand of beer sales largest, why?

Baotou's snow deer (Yanjing Group) Hohhot City area beer more industry boss.

Yanjing Xuelu beer these achievements, can not be separated from the Beijing Yanjing Brewery Group Company, deputy general manager and general manager of Yanjing Brewery (Baotou Xuelu) Co.

Zhu Zhen-san since November 2000 Yanjing Xuelu company was established as general manager, in a pragmatic scientific attitude, unite and lead the company's staff, in accordance with Yanjing Brewery Group's "love as a person, to do things in good faith, to the letter of the business" business philosophy, after five years of hard work, so that the development of a small beer enterprises quickly and efficiently. After five years of hard work, the company has made a small beer enterprise with weak development strength rapidly develop and grow up. As of the end of 2005, the total value of enterprise assets by the 2000 120 million yuan to 400 million yuan, the production scale from more than 40,000 tons in 2000 to expand to 300,000 tons. Equivalent to five years and the original six new Xuelu Brewery, the autonomous region's largest beer production enterprises. Beer production and sales by more than 40,000 tons in 2000 increased to nearly 130,000 tons, an average annual growth rate of more than 30%; product sales revenue by more than 80 million yuan in 2000 increased to 2.2 billion yuan; annual profits and taxes by more than 20 million yuan in 2000 increased to more than 80 million yuan. Over the past five years, the company has paid 192 million yuan of taxes to the local finance of Baotou City, and has been awarded the first place in the beer industry of Inner Mongolia Autonomous Region in terms of economic efficiency for several consecutive years.

In November 2000, Beijing Yanjing Brewery Group merged and controlled the former Baotou Xuelu, and set up a new Yanjing Brewery (Baotou Xuelu) Company Limited, Zhu Zhensan formally served as general manager of the company. At the beginning of his tenure, Zhu Zhensan began an in-depth market research work. After investigation and analysis, he found that Yanjing Xuelu company is located in the center of the Golden Triangle of Hubao-Eqi --- Baotou City, east of the highway connecting Hubao City, more than 100 kilometers to the south is the city of Ordos, with unique location advantages, and Yanjing's capital, talent, management, technology and advanced production processes definitely have a competitive advantage. Production technology absolutely has a competitive advantage, a unification of beer enterprises in western Inner Mongolia, to create the first big beer enterprises in Inner Mongolia is imperative. With a clear goal, Zhu Zhensan methodically began the penetration of Yanjing's brand in the grasslands.

Market competition, sales first. Zhu Zhensan first in Hohhot and Ordos set up sales offices, building a sales network and a smooth sales channels. Secondly, to fight a good quality turnaround, the best beer to consumers, Xuelu beer selection of Australia's imported high-quality malt, high-quality granular aroma hops and domestic high-quality rice, will be the original aging Xuelu beer yeast all replaced with the international popular flavor of refreshing yanjing beer yeast strains ??? and all in accordance with the yanjing beer production process to organize the production. Yanjing beer series products --- Xuelu 10 degree refreshing beer, Xuelu super refreshing beer, 8 degree low sugar beer have been developed and listed one after another, and the products have been loved by consumers as soon as they are listed on the market. At the same time, the company overcame the low temperature in winter in Inner Mongolia and other factors unfavorable to the construction, and started the 100,000-ton expansion and technical reform project in earnest, and was put into operation in May 2001, creating a miracle of winter construction of beer enterprises in Inner Mongolia.

After a few strokes, the effect is obvious, in 2001 after the first year of the joint venture, Yanjing Xuelu beer production and sales increased by more than 20%. Subsequent years, Yanjing Xuelu beer market sales range bigger and bigger, the network channel longer and longer to do, expanding to the entire central and western Inner Mongolia and the surrounding areas near Shaanxi, Shanxi, Hebei, Ningxia and other regions, forming a complete and tight market sales network, production and sales have soared. 2005, Yanjing Xuelu sales in the Hohhot City reached 30,000 tons, more than the real estate beer. In Bayannur City, sales reached 25,000 tons, occupying half of the beer sales in Bayannur City.

The "Snow Deer" beer into "Yanjing" beer under the Chinese well-known trademark of a local strong brand, is Zhu Zhensan's big wish. To this end, over the past few years, he Yanjing's "excellent quality to win the trust of the people, with a unique flavor to please the people, with a sincere attitude to serve the people," the quality of the purpose of all work throughout. The enterprise has passed the ISO9001:2000 quality system certification, and its products have obtained the national green food QS certification mark. Xuelu beer has been named "China's high-quality brand-name beer", "national alcohol product quality and safety integrity of recommended brands", "Inner Mongolia Autonomous Region high-quality brand-name beer", "Inner Mongolia Autonomous Region Famous Trademark". Due to Zhu Zhensan's outstanding work performance and contribution, he has been elected as a deputy to the People's Congress of Kun District and Baotou City since 2002. As a NPC deputy of the enterprise sector, he not only pays attention to the development of the enterprise, but also pays attention to the development of the enterprises in the whole Baotou city. In the city, district level people's congress, he for Baotou City, "heavy industry is too heavy, light industry is too light," the status quo, and actively contribute to the proposal, put forward the city of Baotou, especially the Kun District to vigorously develop light industry and tertiary industry proposals. As a practitioner of this idea, Yanjing Xuelu every year for the majority of consumers to dedicate to new products, this relationship between the people's quality of life and standard of living of the light industry enterprises to the development of the fast lane, and become the Baotou City, the leader of the light industry sector. At the same time, Yanjing Xuelu and Baotou catering industry, entertainment industry, service industry together with the rapid development, greatly enriching the life of the people of Baotou.

"Iron still needs its own hard", this is Zhu Zhensan often hang in the mouth of a sentence, the implementation of the specific actions, is his strict requirements for themselves. Over the past five years, he ran all over the market, Erlianhot, Wuhan, Shaanxi Yulin, Shenmu and other remote places he has visited many times. Zhu Zhensan's health is not good, the dry climate of Inner Mongolia is not adapted to, just went to Baotou to work in those two years, the eyes are often swollen like a peach, eating can not be opened, very painful, but he is hard with a strong will to get through. In his calendar, there is no such thing as Sunday, every morning at 8:00 a.m. manager's office meeting. Saturdays and Sundays are also open as usual. Yanjing Group "dedication to the spirit of hard work, the entrepreneurial spirit of hard work, the spirit of hard work, the spirit of hard work, the spirit of cooperation for the overall situation, for the enterprise to share the worry of the spirit of ownership" of Yanjing "five spirits" in his body has been fully embodied. To the company's leadership team, he put forward all the work should be "conducive to the development of enterprises, conducive to the interests of employees, conducive to the economic construction of the city of Baotou". To the staff, he put forward the requirements of "responsible for the enterprise, responsible for the leadership, responsible for the family". In the enterprise for the local economic construction to make contributions at the same time, he did not forget the company staff, from 2002 to 2005, under his leadership Yanjing Xuelu company has been named "Baotou City Industrial Enterprises Top Ten Enterprises in Employee Income", "Baotou City Industrial Enterprises Employee Income Growth Top Ten Enterprises of Baotou City Industrial Enterprises in terms of Employee Income Growth". Today's achievement is the starting point for tomorrow's new journey. Standing on a new starting point, Zhu Zhensan made Yanjing Xuelu "Eleventh Five-Year Plan" grand plan, which is to build Yanjing Xuelu into a large-scale beer production enterprise with an annual output and sales volume of 500,000 tons by 2010, and contribute more than 200 million yuan to the local finances every year, and become the first beer production enterprise in Northwest China, making greater contributions to the regional economy and construction of the autonomous region. Make a greater contribution to the construction of the autonomous region.

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Inner Mongolia beer market survey

Inner Mongolia Autonomous Region is located in China's northwestern border, the beer market by Beijing, Tianjin and the three provinces in the east of the greater influence. The population of the region is 22.78 million, mainly concentrated in the central part and the river-loop area, so the consumption of beer in this area is the largest, and our survey was mainly conducted in this area.

Hohhot is the capital of the autonomous region and has a well-developed economy. The low-grade beer market in Hohhot is dominated by the real estate brand Seibei Xing, and since there are no foreign brands to compete with it, there are no promotions, and it sells its beer at 1.5 yuan/bottle and its root beer at 2.0 yuan/root. In the mid-range market, there are only two brands, Yanjing and Tsingtao, which do not compete fiercely in Hohhot, and each of them sticks to its own share of the market. Hohhot upscale market brand more, Harbin, Budweiser, Blue Ribbon, Pearl River and other brands can be seen, but the sales are very small, a dealer said: "We are here to sell the best Jinchuan health care beer, the price and Harbin is about the same, are more than 6 dollars."

Steel city of Baotou higher consumption levels, real estate brand Snow Deer dominated the local low-grade beer market, Snow Deer 1.25 yuan / bottle, in Dongsheng and other places are also very popular. Qingdao in Baotou in the high-end market share is very small, the competition is mainly in the Jinchuan and Yanjing between the start. Although Yanjing has become the owner of Xuelu, it does not have an advantage over Jinchuan, which is more popular than Yanjing in Baotou.

Linhe is Jinchuan health beer production, in Linhe Jinchuan health beer low-grade 1.9 yuan / bottle, foreign brands Ning Shen 1.7 yuan / bottle, although Ning Shen price is low, but Jinchuan by virtue of the unique quality of the Linhe market share of more than 70%. Linhe mid-range market basically no foreign brands, Jinchuan alone, according to local dealers: Qingdao, Yanjing, Harbin and other mid-range brands in Linhe sales are very small.

The coal city of Wuhai low-grade beer market only real estate desert springs one, 1.65 yuan / bottle, sales are very large. In the high-grade market Jinchuan, Qingdao, Yanjing, Maotai four dispute, Maotai beer price at 7 yuan or so, because there are white wine for its waist, seemingly extraordinary momentum.

Chifeng market brands, low-grade market in addition to the real estate brand Chifeng Beer, and Wan Yuan, Zhonglou and other brands, Chifeng Beer at a low price of 1.0 yuan / bottle to occupy most of the market. The best performer in the mid-to-high-end market is Tsingtao's Five Star, at 3.5 yuan/bottle, which is a big seller in Chifeng, while the other brands are mediocre.

From the results of the survey can be seen

A, Inner Mongolia low-grade beer market and most of the country, as is dominated by real estate brands, in addition to the above brands Haiwei in Hailaer, Snow Air in Tongliao, Mineral Springs in Wulanhot's local market share are very high. In the mid-range market is the performance of Jinchuan health beer and Qingdao, Yanjing, Harbin and other foreign brands to compete.

Two, Jinchuan health beer is undoubtedly the highlight of the beer market in Inner Mongolia this year, an annual output of less than 100,000 tons of small factories in the competition with Yanjing, Tsingtao to take advantage of this can not help but be impressed. Jinchuan health beer can win in the fierce competition, one of the most important factors is because of its health function. It is reported that Jinchuan Health Beer has good health care functions for stomach and cardiovascular system, and has been awarded the certificate of World Guinness for two times. With the improvement of people's living standard, the pursuit of health is becoming a consumer trend, and Jinchuan Health Beer is exactly adapted to this trend, so that a wave of health care winds rolled out of the Seychelles.

List of beer brands in Inner Mongolia Autonomous Region

Branded regions

Property brands

Major foreign brands

Hohhot

Sebeco

Yenching, Tsingtao, Jinchuan, Harbin

Linghe

Jinchuan

The most important brands in Inner Mongolia Autonomous Region

The most important brands in Inner Mongolia Autonomous Region are Qingdao,Yanjing,Jinchuan,Ning Shen,Harbin

Chifeng