New format refers to a new organizational form of enterprises, businesses and even industries based on the combination of different industries, the differentiation and integration of internal value chain and external industrial chain, the cross-border integration of industries and the grafting of information and Internet technology.
Reasons for the formation of new formats
Information technology revolution, industrial upgrading and consumer demand reversal are three important factors to promote the emergence and development of new formats.
1, information technology revolution
In the history of industrialization and modernization, the information technology revolution has had a wide and in-depth impact on industrial development. At present, the new formats that have appeared or have not appeared are all formed and developed in the industrialization and market-oriented application of information technology development. First, information technology forms electronic information industry, which leads to the innovation of industrial form and mode. The rapid development of electronic information industry in the late 20th century is an important background for the emergence of new formats. From personal computers to the Internet, to cloud computing, Internet of Things and big data, and the emerging mobile Internet based on 4G, every stage of the development of electronic information industry has spawned a large number of new formats. Second, the integration of information technology, primary and secondary industries and other service industries has given birth to a new format of Xu Hunger. Especially in the manufacturing industry, the integration of information technology with R&D, design and marketing services in the manufacturing industry has greatly improved the efficiency level of these links, enhanced their position and added value in the industrial chain, and also led to the separation of production services and processing and manufacturing links at both ends of the industrial chain, and the rapid advancement of new industrial division of labor has triggered a large number of new formats and new business models. Thirdly, the development of information technology itself and the integration and interaction with manufacturing industry have strengthened the interaction between different links and different industrial chains. With the support of internet technology, the relationship network between enterprises has also changed, and this change will also give birth to new formats.
2. Demand is forced
In addition to being promoted by technological changes, the reverse mechanism generated by consumer demand also plays an important role in the renewal of commercial formats. Looking back on China's economic development, it has gone through the stages from products to channels and then to terminals. The essence that the terminal is king is actually a desire revolution in the depths of the soul. How to capture scattered fragments of desire is the biggest problem in enterprise management today. With the emergence of mobile Internet, the recommendation of 1 to 1 and the precise marketing of 1 to 1 have become an unavoidable commercial reality. Due to the different customer needs of different market segments and even individual customers, the value proposition and satisfaction of products and services provided by enterprises are also different. Once the demand changes, it will become an important opportunity for enterprises to expand new formats.
3. Industrial upgrading
Under the background of industrial upgrading, how to promote industrial transformation and upgrading and scientific and technological innovation, transform and upgrade traditional industries, change the mode of industrial development and upgrade the level of industrial development all point to the problem of how to develop new formats. In today's overcapacity, the manufacturing industry is no longer a profit zone, channel innovation and demand creation have become new economic growth points, and the demand for more convenient, convenient and full of happy experiences has quickly replaced the demand for obtaining high-quality products. Take the three levels of cultural industry development as an example: the first category is traditional cultural industries, such as traditional tourism, cultural performances, traditional ethnic festivals, traditional handicrafts, etc. The second category is normal cultural industries such as broadcasting, television, movies, press and publication based on electronic and paper printing; The third category is the new format of creative industries with "creativity" and "innovation" as the core under the support of high and new technologies such as digitalization and Internet. Creative industry is a higher stage of the development of traditional cultural industry. How to enter the stage of industrial economic development from the "pre-industry" form, and then reach the development level of modern industrial management and high-end industries, improve the scale, intensification and specialization level of cultural industries, and realize the upgrading of cultural industries themselves is a problem that must be paid attention to at present. It is an important way to upgrade the cultural industry by using the Internet to digitize high technology, taking creative innovation as the core and cultivating new formats. One of the fundamental driving forces for the rapid development of cultural and creative industries is the guidance and promotion of emerging industrial forms supported by digital triple play, which benefits from the support of high technology, the "detonation" effect of "creativity" and the help of good financial services. ...& gt& gt
Question 2: What is the new industry and new format? Mass entrepreneurship, innovation and direct selling are all good choices.
But it is most important to choose the legal one, otherwise you may fall into the embarrassing situation of being cheated and breaking the law.
Secondly, we should choose a company, which has many kinds of products, excellent quality, the most humanized system, or no threshold agent.
Yes, network, mobile internet, micro-store and ground promotion should be very good.
Question 3: What are new industries, new formats and new business models? It is a concrete form of retail stores providing certain goods and services to certain customer groups, and it is also a concrete form of retail activities. Generally speaking, the format refers to the specific business form of who, what and how retail stores sell. In view of the specific needs of specific consumers, according to certain strategic objectives, we should selectively use the business methods such as commodity management structure, store location, store size, store form, price policy, sales methods and sales services. , providing various service forms for sales and service.
Forms of expression: convenience stores, grocery stores, discount stores, supermarkets, warehouse-style member stores, department stores, specialty stores, specialty stores, home building materials stores, shopping centers, factory outlets, TV shopping, mail order, online stores, automatic kiosks, and telephone shopping.
Generally speaking, the emergence of new formats mainly depends on two paths: division of labor refinement and integration. For example, "ornamental agriculture" in agriculture, chain and joining in business operation mode, laundry, express delivery and domestic service in life service industry are all products of differentiation.
Question 4: What does the new format and new industry mean? What products are included? Baidu (the world's largest Chinese search engine)
Question 5: What is the relationship between format and industry? What is the format?
Format refers to the business forms that are differentiated by industry, such as department stores, supermarkets, convenience stores and shopping centers.
zhidao.baidu/question/ 1832724
The concept that industry is the superior category of format refers to all kinds of work categories formed by social division of labor.
Question 6: What is an emerging format? Emerging format is a relatively new concept, which can narrow the scope. Emerging formats are generally emerging service formats, first of all, emerging services, followed by formats. Simply put, it is the product of service innovation.
Some new models, methods, technologies or experiences spread in a certain range, forming a group of followers, thus producing a certain range of influence. Revolutionary service model innovation leads emerging business forms.
Therefore, this kind of innovation is not completed by one enterprise. It may be that many enterprises continue to improve, or it may be that after an enterprise improves, it will have an impact in a certain range, and other enterprises will follow up. Emerging service formats must be collectively formed by a dozen or dozens of enterprises.
Emerging service format is a new research field in China. Although we have talked a lot about service innovation, the research that can truly equal or surpass service innovation in the field of technological innovation is still lagging behind in China. According to the popular May 4th model, the technical factors have a great influence on the innovation of emerging service formats. Technical factors are actually the purification of social factors. When technical factors and social system factors are updated or obviously changed, it is also the node where emerging service formats are generated. When studying the emerging service format, we may wish to set a time point, that is, the new format produced after the bursting of the first round of Internet bubble in 2003.
Service format, which we call emerging service format, should be our focus in the future. Internet society of china is currently participating in a research project of the Ministry of Science and Technology ―― Research on the Development of Modern Service Industry, focusing on the emerging service formats based on the Internet. This topic is mainly discussed with modern information technology.
With the development of modern service industry, many new formats have emerged, especially the emerging service formats triggered by the application of Internet technology. Such as blog commercialization, P2P, online community, vertical portal and internet-based software services, these are relatively new fields.
The commercial value of modern service industry is different from traditional service industry, such as online advertising, mobile blog and other mature income models. In fact, there will be other income models in the future development. The content of blog website itself will become a part of the media, and blog can also become a platform for enterprise development. Enterprises can communicate directly with users through blogs and promote business, which is a very worthy research topic. Emerging formats must be emerging formats after the breakthrough of traditional industrial forms, and since it is a format, it must not be an isolated phenomenon, it represents a certain line.
Industry is an industrial cluster, so that we can talk about the format.
From the perspective of enterprise practice, traditional industries are saturated and it is difficult to break through. Opportunities often exist in emerging formats, especially those involving cultural and creative industries, such as games, digital movies, online videos and digital music.
Domain, some of these fields are emerging industries, some are traditional industries, but the traditional industries have created new market opportunities because of the intervention of the Internet, so they have become new formats. Judging from the changes in high-tech service industry and modern service industry brought by new technologies, emerging formats place more emphasis on the link of value chain. The biggest role of the new economy is to carry out the complete industrial chain of enterprises in the traditional economy to the end.
Division, globalization and new technologies have produced different structures in the same enterprise. For example, in the R&D model, enterprises used to develop their own products. After 1990s, various types of R&D enterprises were gradually derived, and R&D achievements were obtained in the form of intellectual property rights. At present, a number of third-party service organizations specializing in R&D have been listed as completely independent companies, all of which came step by step from the IT field in the 1970s and 1980s.
Evolved from the ground, including R&D, testing and consulting, so emerging formats are different states of the same industry.
The new format is the change of industrial behavior caused by service behavior and technical behavior, accompanied by a certain business model. In a word, how to organize resources to realize profit return. Retail and computer industries are both channels.
Sales, and to the home appliance industry to become a home appliance chain built by Gome and Suning, and then gradually move toward online direct sales; The SaaS service is provided with the service registration number by the back end of the system, which may not be directly charged and become an advertising fee or
Time cost and value-added cost of software use, thus changing the profit model of software industry; Online games were charged at first, and then all of them became free to charge again. Now virtual advertisements have been added, and the form of online games is being
Constantly explore business models, including changes in the industrial chain ... >>
Question 7: What is the real estate format? In the field of real estate, business forms usually refer to commercial, residential, villa, single apartment and other architectural forms.
The concept of real estate should be understood from two aspects: real estate is not only an objective material form, but also a legal right. As an objective material form, real estate refers to real estate and real estate, including land and permanent buildings on land and their derived rights. Real estate refers to all kinds of houses built on land, including houses, factories, warehouses, commercial, service, cultural, educational, health, sports, office and other buildings. Real estate refers to land and certain space above and below it, including all kinds of underground infrastructure and ground roads.
Question 8: What industries and types of businesses does the experiential format include? The research report "How does the retail industry build a personalized brand by improving service standards" points out that the era when retail is king is gradually drifting away, and the experience era of retail industry is coming. How to change the traditional marketing model has become the key to the success of retail industry. Experiential marketing is to redefine and design marketing methods from five aspects: consumers' senses, emotions, thinking, actions and relevance. Merchants arouse consumers' thinking, association and experience through various media and consumers' senses and emotions, and convey the benefits of brands and products through consumer experience. Experts believe that enterprises should fully investigate consumers and fully consider and describe consumers' wishes and potential needs in the service blueprint, so as to narrow the gap between enterprises and consumers and win the market.
Question 9: How many kinds of industries are there? What's the difference between industry, industry and occupation? Definition of industry, trade and occupation
1, the definition of industry
(1) Definition of economic tradition
Industry is the sum of the parts of the national economy divided by the same standards, and it is also the body of enterprises or organizations with the same nature.
(2) the definition in Ci Hai:
Industry refers to the general name of business forms composed of various related industries with related interests and different division of labor. Although their business methods, business forms, business models and circulation links are different, their business objects and business scope are all around the same product, and their respective cycles can be completed in each industry in the business form.
The ring. These two concepts are the definitions of industries in different stages of development.
2, the definition of industry
Industry refers to an enterprise or group that produces similar products or has the same technological process or provides similar services.
* * * of the knitting group. For example, catering industry, clothing industry, machinery industry and so on.
3. Definition of occupation
Occupation refers to people participating in social division of labor and using specialized knowledge and skills to create material wealth and spiritual wealth for society.
A job that obtains reasonable remuneration as a source of material life and meets spiritual needs.
Second, the classification of industry, industry and occupation
1, industry classification
There are many research ideas to summarize the theoretical research on the development and evolution of human production behavior. It is very popular in the world at present.
The purpose of this paper is the idea of three industrial divisions, that is, according to the historical order of human production development: the first agriculture, the second processing and manufacturing industry, and the first.
Third, the division of service industry is used to reflect the different characteristics of various activities in the national economy. From 65438 to 0985, China National Bureau of Statistics clearly divided China's industries into three major industries. Agriculture (including forestry, animal husbandry and fishery) is the primary industry, while industry (including extractive industry, manufacturing industry, tap water, electricity, steam and gas) and construction industry are the secondary industries. Industries other than primary industry and secondary industry are classified as tertiary industry. This is an important decision and measure of China's economic system reform.
The concept of industry definition (1) is more suitable for the above three industry stage. The development of the three industries has gone through a relatively long period.
Time, but the development time of each industrial stage has been greatly shortened.
With the rapid development of electronic information technology, information technology has penetrated into all fields of social economy. In recent years, the information industry has been called the fourth industry from international to domestic. The development of information industry not only accelerates the global integration of market economy
The pace of development, while breaking the original pattern of some industries and industries, industries and industries need to constantly accelerate adjustment.
And re-divided to adapt to the new situation. New energy, new materials, energy conservation and environmental protection, biology, high-end equipment manufacturing and other emerging industries.
Constantly emerging.
Industrial definition
(2) The concept is more suitable for the period since the development of the fourth industry.
2. Industry classification
The industry classification is based on the National Economic Industry Classification (GB/T4754-20 1 1), that is, the National Bureau of Statistics' comments on
Notice on the implementation of the new national standard of national economic industry classification (No.[20 1 1]69) requires that the new national economic bank
Industry classification (GB/T4754-20 1 1) has been used since 20 12.
3. Occupational classification
Occupation classification is based on Occupation Classification and Code (GB/T 6565-2009).
Third, the relationship between industry, industry and occupation.
There are similarities, close connections and differences among industries, industries and occupations.
Industry, trade and occupation are the products of social division of labor and the inevitable result of the continuous development of social productive forces. This is their essential similarity. In social development, with the emergence of new technologies. New products and employees of corresponding occupations have been produced. With the production of new products and the continuous expansion of the corresponding number of employees, new industries have gradually formed. When the new industry develops to a certain scale, it will merge with other related industries and merge or form a new industry according to the degree of its function. Industry, industry,
The difference between occupations is that in the field of national economy, from high to low, the concept involves a range from large to small. The focus of industry is the macro field of productivity distribution, which reflects the social division of labor of productivity distribution based on industry, and industry is composed of industries. The focus of industry is the micro-field of products produced by enterprises or organizations, which reflects the social division of labor in product production based on industry, and industry is composed of enterprises or organizations. The focus of occupation is the specific work type of employees in the organization, which reflects that people are unique ... >>
Question 10: What does the whole format include? First of all, the word "format" comes from Japan, which is a typical Japanese Chinese word and appeared in the 1960s. In the textbook "Theory and Practice of Chain Operation" compiled by Xiao Guisen for Tsinghua University Professional Manager Training Center, the definition of commercial format is: according to the specific needs of specific consumers and certain strategic goals, selectively using commercial means such as commodity management structure, store location, store size, store form, price policy, sales method and sales service to provide sales and services.
Full format is a new term. Generally speaking, it is to break the original industry model and form the industrial chain of this industry. For example, the publicity of real estate in all formats means that the projects include commerce, office buildings, hotels, logistics, culture, entertainment, sports, catering, education, leisure, etc.