Pay attention to product positioning, which is the core, product line positioning, packaging positioning, restaurant environment positioning, price positioning, consumer group positioning, etc. Every time you plan a catering project, the most important thing is to do this first. It is best to use the crowd flow measurement tool to measure the crowd flow in key periods, such as the crowd flow measurement from 11: 31 to 13: 11 at noon. In the meantime, pay attention to distinguish the age stage, consumption characteristics, the situation of surrounding stores, customer unit price, the trend of people flow and other factors, and at the same time distinguish the difference between working days and weekends to calculate the crowd flow.

what is the market research structure before opening the store? :

before opening a store, we should pay attention to the study of the living population around the store. What kind of people need what kind of consumption, and investors also need to watch "dishes" and eat "rice". Some discerning investors and operators should study this aspect from the following ten points. Those who are interested in opening a shop may wish to pay attention to:

1. Changes in the total population and crowds of surrounding communities and communities, and demographic factors such as passers-by and marginal customers.

2. Population composition. There are both urban people, new Shanghainese from other places and foreign residents in the community. Which kind of people are in the majority will affect the business. ?

3. Population density. For example, the population of major business districts, minor business districts and marginal business districts should be distinguished around business districts.

4. Gender structure. The proportion of men and women is different, and the variety of business is naturally different. ?

5. Employment situation of local adults. The employment rate is related to the purchasing power. ?

6. Age composition. The interior decoration style has a lot to do with this. 7. Structure of households. Targeted products should vary from person to person, such as dual-employee, only child, three or four generations living under the same roof, old couple, etc. ?

8. marital status. Through research, do what you like, and do more wedding business. ?

9, fertility situation. More consideration should be given to parents, and the economy should comprehensively calculate the accounts of children. ?

11, study the ethnic structure. Different nationalities have different living habits. The more detailed the store research, the more accurate the target market positioning will be.