Blind box refers to the toy box that consumers can't know the specific product style in advance, which is random. You don't know what you smoked until you open it. Uncertain stimuli will strengthen repeated decision-making, so the blind box has become an addictive existence for a time. From this point of view, it is quite similar to buying lottery tickets, both of which have elements of gambling luck.

The concept of blind box originated in Fu Bao, which can be traced back at least to 1980s. Even domestic products such as twisted eggs and blind boxes appeared in various forms, but blind boxes really became a common economic phenomenon in 20 19.

Development course:

In 2 1 century, the concept of blind box has been gradually finalized, and a small number of blind box discussions began around 20 13. However, with 20 16 as the watershed, blind box marketing gradually became popular and popularized, which activated the trend toy market for teenagers in one fell swoop.

These blind box lovers entered the tide-playing community, exchanged experiences in playing tide, drying dolls and changing dolls, and formed a unique circle of young people. They shared their "relationship with the circle" in the whole circle, mainly "the results I collected".

For hipsters, they just enjoy being asked about the uniqueness of hipsters. In this process, many young people are "planted with grass", and the mature tide play community and the circle of blind boxes also make blind boxes more popular.