Store location plays an important role in the quality of store business. As the saying goes, the location of the store is one inch worse than the business. A good shop is a place where people, money and information can exchange quickly and live. According to traditional experience, a north-south commercial street is more prosperous than a north-facing commercial street; East-west trend, facing east is more prosperous than facing west; In a traditional commercial street, it is not at both ends, nor in the middle, but nearly half and then nearly half, which almost conforms to the golden section law (1: 0.6 18). Of course, this is not absolute. Under the guidance of the advanced concept of modern business environment design, comprehensive consideration of human nature, psychology, habits and other factors can often create a miracle of prosperous shopping malls.

Think about it and give it a good name.

The name is wrong. The importance of the store number is related to the image of your store and will directly affect the sales of products. Of course, if you choose Shu Wei Tianjiao Chuanchuanxiang, it will drive the flow of people and bring you consumers with brand influence, and the headquarters will continue to promote it to enhance the influence of big consumers.

Clever decoration

Highlighting individual decoration directly affects the image of the store. Decoration is not for luxury, and certainly not for humbleness and cheapness. What matters is practicality, individuality and taste. Here we should consider the harmonious collocation of colors, the display of dishes, lighting effects and so on. Everything revolves around one principle: enhancing goodwill and promoting the desire to buy.

Flexible advertisement

Grab the eye. Today's society is an information society, and advertising has become an indispensable conventional weapon. Shop signs, shop windows, packaging bags, price tags, leaflets and Yi Labao booths should all be made, and advertisements are everywhere, eye-catching and easy to remember. In the same market, the eye-catching degree and effect of advertisements inside and outside the store have become an important factor affecting customers' purchase. In addition, to make full use of the industry media, we can do both hard image advertising and soft news propaganda. A smart shop or shop always has an annual advertising plan, or artificially creates scenic spots, hot spots, selling points and news points; Or follow the trend and become the focus of the market and customers.

management control

Good advertising is not as good as good management. Advertising is retreat, management is pragmatic. Purchase channels, clerk management, customer communication, revenue and expenditure profits, etc. They are all required courses in daily work, and any problem in any link will directly affect the business process. Business management is embodied in every aspect of the daily work of the store and runs through the whole operation of the store.