Lean Canvas comes from the book Lean Entrepreneurship. Through thinking about business problems, Lean Canvas finds the market entry point, defines the value of the project, finds the starting point of core competitive advantage, defines the profit model, determines the channels for contacting users, and finally forms strategic goals and action plans. It helps to verify whether the project is feasible in the form of visualization, thus avoiding some unnecessary detours.

The lean canvas tool can help us:

The lean canvas suggestions for Internet products are as follows:

Therefore, the lean canvas should include the following contents:

1. Target customers: customers ≠ users, who can pay for your products and services.

subdivide the target customers, and each customer group should correspond to a canvas, because different customer groups will lead to changes in business model elements.

find early adopters, who are your seed users. Describe the characteristics of the customer as detailed as possible.

2. core value: determine the needs and pain points of the target user group, describe the existing solutions for each pain point, and find out the reasons why the existing solutions have not solved the problem, so as to "prescribe the right medicine" later.

3. Solution: * * * What functions can your product provide and what problems can it solve?

4. Channels: * * * Ways to acquire users or channels to sell products, including online and offline channels. ?

5. Partners: Who are the partners involved in the project?

6. * * * Key indicators: able to evaluate the key data of the business, grasp the development of each stage of entrepreneurship through quantitative indicators, set the goals of each stage, and guide the products and operations according to the changes of indicators.

7. Revenue: that is, how the project is profitable and the product pricing. Where is the break-even point of the project?

8. cost structure: what costs does the product need? According to the analysis of income and cost, the minimum sales volume needed to break even is obtained. Costs are generally divided into capex and opex. Including software and hardware investment, customer acquisition costs, labor costs, operating costs and so on.

9. Competitive advantage: * * * Compared with your competitors, what advantages do you have in this project?

For internal projects, the relatively simplified canvas is as follows:

The lean canvas can be modified according to different stages. The entrepreneur's user needs include his own discovery and user research, but the user's answer is probably not consistent with his behavior. A good business model is "measured", "modified" and rarely "imagined".

The advantage of lean canvas is that it can reduce or even eliminate risks:

(1) Product risks

First, make sure your problem is worth solving

Then design the minimum feasible product (MVP)

Make and verify your MVP

Expand the scope and further verify the results

There are many reasons for the failure of starting a business, including false demands and unreasonable solutions. All the elements in the lean canvas are assumptions, and the problems are assumptions, so we need to verify the problems, the customer groups are assumptions, so we need to verify the customer groups, and the solutions are assumptions, so we need to verify the solutions.

the way to verify is to minimize the MVP of the feasible product. As for how to develop the MVP, we have described in detail how to get out of the first step of starting a business without money, resources and only idea.

(2) Customer Risk

First identify the customer groups troubled by the problem

Streamline the target customer groups, leaving the early adopters who need the products most at present

Establish customer acquisition channels

(3) Market risk

Price your solution

Determine whether the price is appropriate according to the usage of customers

Optimize the cost structure and establish a sustainable development.