Most catering owners don't want to see the door that people want to see but don't want to come in. This is not the purpose of our store. So, what are the elements of a good door head design? Five elements of good door sign design. Look here!
11 loud store name+clear product class name
The door head has the function of advertising widely, telling people what a store is called and what it sells. Therefore, the name of the store and the name of the product class are the most basic elements of the door.
Of course, many well-known brands are as simple as store names without product names, such as Dadong, Starbucks, KFC, Pizza Hut, etc., but because these store names have their own "brand effect", the products have been deeply rooted in people's hearts. If your brand awareness is not high, don't imitate it.
12 Rich information+introduction, delivering brand information
Door head can be regarded as a tool to display the characteristics of the store in an all-round way, flexibly combine all kinds of effective information, and deliver brand information to customers, thus giving play to the door head's function of attracting customers.
13 Slogan
Every brand should have its own slogan, which is usually the classic copy that best reflects the brand characteristics and connotation, and it is perfect to put it at the door.
14 founding time
Numbers have a strong impact on people's vision and psychology, which is easy to cause * * *. For enterprises that have been established for a certain year, regardless of the size of the brand, the time of starting a business should be written on the door. The competition in the catering industry is fierce, and the longer the operation time, the more powerful, quality, worthy of respect and trust. For example, Du Xiaoyue wrote that it was founded in 1895, and a traditional snack bar wrote "Intangible Cultural Heritage", which can produce * * * with customers.
15 the expression of dishes
dishes are one of the most concerned information of customers, and should be fully displayed at the door as much as possible. Many shops set up a poster stand at the door and put a menu or preferential information for customers to understand. This is a method, but it seems a little passive.
the restaurant can try to enlarge the size of the dishes and display them on the door in the form of posters, inkjet or light boxes, so that customers who come and go don't want to see them.
Related links:
1. Do your best to do the three tricks of the door sign!
2. A complete explanation of the types of signboards at the front door and eleven kinds of production techniques
3. An analysis of the advertising production materials of seven signboards at the front door in 2121.