The analysis is not bad. I'll answer the questions, fill in the blanks and say some details they ignored. I won't talk about how to operate and how to make special products. It is those tricks that the barbecue industry turns over and over again, which can basically be adjusted according to the quality of business.
I. Site Selection
Many friends are talking about how to run and operate the store after opening the store, not that they are wrong, but that before opening the store, our energy should not be concentrated on how to operate the store. Our first consideration is location. After opening a store, those marketing methods and product styles can be adjusted, but only after the store is selected can it be moved. Once the positioning is wrong, even if the marketing routine behind it comes up with flowers, it will not help. Unless you have enough resources and regular customers, choosing the wrong place and changing the place is equivalent to opening a shop from scratch.
Second, positioning.
Many people will simply think of fried mutton skewers, such as mutton skewers, beef skewers, various vegetable skewers and so on. As long as these settings are adequate and there are more opportunities for customers to choose, then business will definitely be better.
This is true, but one thing must be clear, no matter how many styles we have, have you considered the positioning of the store? As far as the barbecue shops we usually go to are concerned, each store basically has a feature, and the level of reception of guests in each store is similar. And it's the same for us to open a fried string shop. It needs to be clear whether to open a store for civilian consumption or a high-end store. Whether to get a special skin, what products to fry and so on.
These must be planned in advance.
Third, market research.
This is not as simple as walking around, but after we choose the right address and position our store according to the consumption level around our place, we will conduct a shovel market survey.
To put it bluntly, it is to visit and inquire around the address you choose, to find out whether there are similar stores nearby, how many similar stores there are, how big they are, what products they sell, what price they have, whether there are strong competitors, and what advantages and disadvantages their chosen location and storefront positioning have compared with them, and then sum up the approximate advantages and disadvantages, and then adjust their own store opening plans.
As for what happened after I opened the store, I don't need to say it. If I can't even operate and have no experience in related industries, I'll have to cross the river by feeling the stones. A word of advice, it is best to have some relevant catering experience, otherwise the cost of trial and error is a bit high. Although it doesn't cost a few dollars to open a fried string shop except rent, flies are meat no matter how small they are. Save if you can.
Of course, many people will also say that what I said is useless. It is also true that people with strong ability and shops with good products are popular everywhere. And what I'm talking about is just doing popular science for some small white people who open stores, which can be regarded as doing popular science before opening stores. Different people have different opinions.
Choosing the right location is better than many marketing methods in the later period. If you want to make money, you must work hard on these three points, choose many areas to open stores, choose the right location to open stores, and make products that people nearby can afford. Plus there are few competitors around, it will be easier to make money.
But everything is risky, no one can replace you, and no one can guarantee that you can make money.
I've been in the string frying business before. I can tell you clearly that you don't need too much investment to make string snacks, but if you open a shop, you must control the rental cost, because making string snacks is a business with low profit and then making money by walking.
Therefore, if the rental cost is too high and the net profit is not much, you should also go to the wholesale market instead of the vegetable market when purchasing. After all, the price of the vegetable market is still a little more expensive than that of the wholesale market, so in order to reduce the purchase cost, you should also go to the wholesale market to purchase goods, but when you purchase goods, you must find out what kinds of ingredients most of your local counterparts who do fried string business buy, and then purchase some according to this type first.
You don't know the preferences of your local customers, so in order to save trouble, you should learn from your peers first, but after the official opening, you should increase or decrease some varieties according to your actual sales situation. After all, some varieties may be popular in his place, but they can't be sold here, so you should increase or decrease the varieties according to your actual sales situation at this time, and it is best to buy vegetarian dishes when buying ingredients.
Sales are often driven by low-priced vegetarian dishes, so if there are fewer vegetarian dishes, there will not be many people buying them, and once there are not many people buying them, the daily sales will naturally be bad, so for the daily sales, it is necessary to buy more vegetarian dishes.
Snacks such as skewers are very popular among young people, and the cost is related to opening a shop to make money.
First of all, about cost.
There are many ways for such businesses to operate, some just push a car, some can open stores independently, and some can join. The cost is high or low, and the amount of investment depends on your operation method. In this way, if you have your own cart, that is the best. If you don't have to buy it first, this method should be the most expensive one. The new tricycle is a bit expensive, and the second-hand one is cheaper. The biggest advantages of this method are low cost, flexible operation and mobility. Secondly, the cost of purchasing raw materials will be high or low according to the number of purchased varieties. If you open a store separately, the store rent will definitely account for the bulk, plus decoration, which will probably account for about 40% of the total cost of opening a store. According to the size of the store and the number of people, in general, a certain amount of financial strength is needed. So relatively speaking, the cost of opening a store will be higher than that of a cart. Generally, the snack bars with fried skewers are not too big, with different locations and different rents.
Second, about opening a shop.
Fried skewers are generally young people and students, so the location can be around the school, food city and snack street. If you want to open a shop, you must first work hard on the products. Opening a store means focusing on a certain area in the later period. Whether this area is close to schools, residential areas or commercial areas determines the target customer base, and the consumption characteristics of the customer base also determine the characteristics of the products. If your products are distinctive, popular and have certain economic strength, you can try to open a shop and take the road of branding.
Third, about making money.
If the above problems are solved, you will naturally make money. Trolley, low cost, flexible operation, where there are many people, many people work together in partnership, and the original parts are purchased in a unified way, which reduces the cost and makes money only a matter of how much. If your own fried string technology is unique and delicious, opening a shop, training apprentices, brand authorization and charging franchise fees are all ways to make money.
Personally, if you haven't done skewering before, you can find a place to study first, then find a cart to try to explore the experience, and then consider opening a store when the conditions are ripe. Now just recovered from the epidemic, the catering and snack industry has been greatly impacted. It is expected to be affected in the short term. It is risky to open a shop blindly now, so we must be cautious.
I hope the above answers can help! Personal opinion, for reference only.
Hello, I'm glad to answer your question. My answer is in the video below.
I opened a kebab shop. Setting up a stall earns more money than opening a shop, with less investment, tuition of 3,000 yuan, second-hand equipment of 5,000 yuan, and early investment of 2,000 yuan! Do it. As long as it tastes good, it can be dried anywhere. I believe you, come on.
It's enough to find a window and make a 5 thousand yuan, mainly the rent, or have a booth, as long as the taste is not bad, you can make money
It's too expensive to open a shop! Be sure to choose a place with a large flow of people, or a night market or a food street! Can you guarantee that your kebabs are better than others'? Shopping, especially fried string, is a row in order to attract more people! People set up stalls, you open a shop! Roadside stalls, parking spaces can block your shop! A friend of mine makes kebabs. He's drunk. Tell me! That grilled squid is seven yuan each, and the small one is five yuan each! When they go to batch, it is by package! A squid averages about one dollar! If you count the material fee and booth fee, the cost is two yuan 5 1 piece! This profit is 100%! Now anyone who has a little brain and wants to make kebabs has already occupied the booth! It's not that easy to squeeze in! Your booth is too small to attract people, and it is too big! There's no room! You can set up a stall anywhere you want, but the city management won't let you! You want to open a shop, the cost is too high! Good location, rent, you can finish it in one year! Once the account is settled, it may be almost the same as working. Don't blindly invest in big costs! Check the market first! Now there are people who specialize in making snacks, and you can also spend money to learn from others! What I learned from the Internet always felt that they were saving one hand. There may be one or two really important materials that he won't tell you!
Food safety and hygiene. First of all, the food provided by your barbecue stall must be safe and hygienic. Because modern people are very concerned about their own health and attach great importance to food safety. If customers eat the food in your barbecue stall and have gastrointestinal problems, they will basically not patronize your stall in the future.
The barbecue tastes delicious. On the basis of food safety, ensure that the food in the barbecue stall is delicious, so that customers will want to eat it again after eating it once, and your barbecue stall can have a steady stream of customers and make money.
The price of food is reasonable. We often see the sky-high food in some places on the Internet, which greatly affects customers' evaluation of shops, and they are basically sold at one time. Therefore, don't treat customers as fools and kill them at will. The food price is reasonable, and everyone will be willing to buy a barbecue at your booth.
The service is warm and generous. Be warm and generous to customers. After all, in China, a human society, everyone generally likes to be respected by others. If you are enthusiastic, customers will generally visit your booth. For customers' product inquiries, we should also answer them patiently.
Has its own characteristics. Reebs once said that pigs can fly when standing in the wind. However, without its own unique competitive advantage, it is difficult to survive even if it flies. At present, the homogenization competition of domestic enterprises is too serious, and it is really difficult to rely on vicious competition in price wars. There are bound to be the same businesses around the barbecue stall, so your products and services must have their own characteristics, such as delicious food that other businesses don't have, or the taste of barbecue is so unique that other businesses can't imitate it. This is their own characteristic.
Grasp the needs of customers. You should know the preferences of barbecue, that is, barbecue food with a large sales volume, so you need to increase production. For small sales, you can sell less food off the shelf or not at all. There is another situation, that is, food with small sales volume but high profit still needs to ensure a certain inventory.
Take-away delivery can be carried out. People usually eat barbecue at night or at night, and not many people go out during this time. Therefore, barbecue stalls can also carry out take-away distribution and deliver barbecue food to the door, so that customers will increase. This is best to join the take-away platform and take advantage of the platform's huge traffic and brand advantages to increase your sales.
It is recommended to start from a small stall and gradually accumulate, with low risk.
Sell snacks and fry skewers!
As far as I know, this industry is really profiteering! Huge profits! Huge profits!
First of all, profit.
Fried food is loved by most students, so you don't have to worry about the lack of customers because of the huge consumer groups. Whether it is fried chicken or fried skewers, it can sell high sales every day.
Although the unit price of fried food is not high, but the quantity is large, it can sell a lot of goods every day, and the profit is meager but it sells quickly, so the profit is also considerable. If it is done well, the daily sales may be as high as 1000 yuan, which is beyond the reach of many other restaurants. So the profit of fried string is very attractive.
Speaking of kebabs, roadside stalls left a deep impression on everyone. When frying in the store, customers take three or five strings and eat while walking. How much does it cost to open a kebab? It depends on which business model entrepreneurs choose. If you choose to blow up the stalls, then the investment is usually small, and thousands can be done.
and
Fried skewers are simple and efficient, and do not need to spend a lot of time and energy to buy food, compare prices and process dishes. Don't worry about the unstable taste caused by the complicated operation process, and don't spend too much money and energy on staffing.
A small fried stall can maximize profits in one day's business, and it is entirely possible to earn two weeks a month.
Sauce is the most important thing to make fried skewers!
The official fried string sauce that I often eat is a must and delicious. The boss told me that he cooked it with sixteen kinds of aniseed. No wonder it is so delicious! Business is also very good.
I want to set up a stall to sell kebabs.