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Is the pre-promotion of Meituan, WeChat and Alipay true?

Individual ordinary users have personally participated in it, and the promotion of preferential treatment in the early stage is relatively strong, especially the Alipay red envelope activity, and many people have made a small profit. As long as they take the initiative, they can earn commissions and real cash.

At an investment promotion meeting with more than 211 people, a face-brushing payment service provider said so. The specific "principle" is that if you pay RMB 1,111,111, you will get 2,111 sets of WeChat Frog Brush Face Payment Equipment with a market price of RMB 1,799. After the machines are sold, each machine can get a subsidy reward of RMB 2,111, and there will be water sharing in the future.

seeing the face-brushing payment blown to the forefront, does it really give us a business opportunity that everyone can participate in? The investigation of commercial street reminds you that there are many pits! Watch out!

At present, there are a large number of face-brushing payment companies in the market to recruit service providers in the name of agent joining. Under the mixed situation, many people have been deceived. Some franchisees paid the money, only to find that the legendary subsidy and reward could not be obtained at all. Some franchisees even found that the face-brushing machine itself was a fake inferior machine, and it could not be sold without official recognition, which was equivalent to hitting Shui Piao with 1 million yuan. What's more, playing multi-level agents and developing off-line high rebates have become the business of doing pyramid schemes under the banner of "brush face payment".

In the second half of 2119, there were more and more such scams, and even Alipay couldn't sit still. Ant Financial released an early warning notice on face-brushing payment in early October, pointing out that "some companies cheat under the banner of' official agent', and Alipay's face-brushing team has set up a special team to deal with a number of cheating companies, and it is necessary to rectify and upgrade and take legal measures."

Face-brushing payment is a business opportunity between Alipay and WeChat

A face-brushing payment practitioner, Mr. Liu, told the commercial street to explore the case: "We knew that this face-brushing technology already existed, and made relevant preparations such as software development, but we just didn't know when to start marketing. As soon as Alipay announced the marketing of our business, we could start."

this marketing opportunity was dug up by AliPay.

when Qian keduo, a manufacturer of face brushing equipment, told the origin of face brushing payment in their investment promotion meeting, he specifically mentioned that in September 2117, the price of Alipay's terminal machine in a KFC restaurant in Hangzhou was between 31,111 and 41,111, which was very expensive and difficult to promote. The reason why KFC is willing to try is that it has this strength, and another reason that can't be ignored is that its parent company Parkson China accepted Ali's shareholding in 2116.

In October, 2118, the first generation of Alipay Dragonfly F1 was released, with a volume of 11 inches, which can seamlessly connect with the checkout counter. The important thing is that the price is only 2681 yuan, which is regarded as "epoch-making significance" by the face-brushing payer. By March 2119, WeChat joined the battlefield and released frogs with 8-inch screens, and the price was around 2,111-2,211 yuan, while Alipay quickly launched Dragonfly F4 in April, and the price dropped again, ranging from 1,499-1,999 yuan according to the quantity of goods purchased. At this point, the bottleneck of face payment in hardware is no longer a problem.

It is worth mentioning that people in the industry have different views on the ecology of dragonflies and frogs.

Qian Keduo mentioned at the investment promotion meeting that he mainly followed WeChat. Because Alipay's ecology is relatively closed, all companies that produce Alipay hardware equipment need to be Alipay's shareholding companies. The threshold is too high, and the pricing is limited to a range, neither high nor low. Wechat, on the other hand, lists the quality standards and certification standards. As long as they meet the requirements, they can be called frogs, so the WeChat ecosystem will have a broader prospect than Alipay.

Established in May 2119, a person in charge of Liubang Technology, who claimed to be an Alipay service provider, told the commercial street to explore the case: "Alipay will be more influential in the future, because Alipay strictly carries out factory management and price management, which not only guarantees the chaotic market price in the market, but also ensures the performance of the face sweeping machine of dragonfly is indeed more stable than that of the current frog."

On the other hand, Alipay and WeChat naturally unlock the problem of data islands in the traditional face brushing system.

obviously, the face-brushing payment that can only be based on local collection and identification is not a real face-brushing payment, and Alipay or WeChat itself has established a mature payment system based on the mobile payment war in the QR code era, ensuring the support of "cloud" behind every device.

an insider of AliPay told the commercial street to investigate the case: "In fact, it is not complicated technically. The front-end digitized the facial features of consumers who opened face scanning payment through 3D structured light and infrared live detection, and sent them back to the database in the cloud for comparison. After successful comparison, the payment was completed. Consumers don't need to take photos specially for this, because they will upload photos when they establish a payment account in Alipay. If there are no photos of consumers at the back end, we will also call the data of the public security network for comparison. "

The person stressed: Considering data security and privacy, local devices do not store any consumer data collected on site, and these data will be stored in the cloud for 12 months to prevent possible payment disputes, and then they will be deleted.

therefore, in fact, the terminal system undertakes the functions of on-site acquisition and data transmission, without complicated systems, and objectively reduces the cost of the terminal.

the industry around brush payment

the industrial chain of brush payment revolves around AliPay and WeChat. Take Alipay as an example, they are responsible for the basic technical support of equipment and database connection and terminal security. In addition, it is mainly equipment manufacturers and service providers. At this point, Alipay and WeChat are similar. Let's take Alipay as an example.

manufacturers are mainly responsible for equipment manufacturing. Alipay and WeChat master the core components of the face brushing device, such as the camera. The screen, fuselage metal frame, appearance and other components are handed over to the officially designated manufacturers. Alipay's designated manufacturers include Shangmi, Mario, Tianbo, Hemiao and so on.

service providers are mainly responsible for equipment laying. It seems that there is an upstream and downstream relationship between manufacturers and service providers. However, most of the large-scale equipment manufacturers have POS machines and cash registers, so they also have relatively mature mainstream market expansion networks and are themselves service providers.

According to the investigation in the commercial street, there are generally two ways for service providers to make money by paying by brushing their faces:

First, it is an official subsidy. The subsidy for dragonflies in 1.7 yuan is up to 411 yuan per month, and the maximum subsidy for each unit is 1,611 yuan if the weight is removed within five months; Frog is the highest 311 yuan per pen in 1.5 yuan, with a cap reward of 1,111 yuan. Every camera can get a reward for each camera in 541 yuan when it is connected and reaches the active standard, so the maximum subsidy will be 1,541 yuan per camera.

secondly, the real "pie" comes from the "water pinch point".

actually, in AliPay ecosystem, the threshold for becoming a service provider of dragonfly equipment is not high. As long as Alipay's real name has been authenticated, you can log in to Alipay's account on Alipay's open platform, fill in the information, and then buy a device to complete the signing, and you can start to be the agent service provider of Dragonfly. However, only becoming a dragonfly equipment agent service provider is not qualified to adjust the rate, and only becoming a "face-to-face payment" service provider is qualified to adjust the rate and obtain long-term income.

this is actually the basic profit model that has been used from the era of pos machines to the era of QR codes.

the official rate of face-to-face payment by AliPay is 1.6%. However, if merchants cooperate with Alipay official service providers and use their back-office service system, the service providers can help adjust the rates of merchants, so the general service providers can mediate between 1.2% and 1.6%. At present, it is generally adjusted to 1.38% in the market, which means that Alipay official income is 1.2%, and the service providers have a profit margin of 1.18%.

Because the code scanning market is mature, the rate is stable, and as a new thing, face-brushing payment still has room for more deduction points in the rate. What businesses expect most is that the payment dispute between Alipay and WeChat will start again.

In an offline investment promotion meeting, the speaker explained to the audience:

Alipay currently lags behind WeChat in the scene of indoor payment, and the usage rate is about 3 to 7, because people open WeChat every day, and it may take a few more seconds to switch to Alipay. "These seconds are the moment of death." The presenter said, "The face-brushing payment device bypasses Alipay's disadvantage in facing WeChat, because people don't have to rely on devices and apps, and the face-brushing device is exclusive, so merchants will not install two devices, right? Therefore, Alipay must win this war. As for WeChat, of course, we must take it. "

Therefore, face-brushing payment not only attracts traditional service providers with the motivation to promote face-brushing payment, but also attracts a number of new enterprises, thus giving birth to new routines.

A practitioner, Mr. Zhao, told the commercial street to explore the case: Now many service companies are using background management software to attract investment and join. The pattern that looks similar is very different behind it, and there are many pits buried in it.

You can start to release agents by buying an OEM system for one million yuan.

We learned from the investigation in the commercial street that in the WeChat payment ecosystem, technical ability is equally important.

So, at present, many companies in the market have neither the ability of equipment manufacturing nor the ability of software development, so where does the system they use to attract investment come from?

according to the investigation in the commercial street, there are no fewer than several hundred companies in the market at present, and their cooperation modes are different. Here are a few random examples:

Chuangjiang Technology in Hangzhou is a technical service company that pays by brushing its face. However, strictly speaking, they are not official service providers, but can only be said to be a link in the face payment ecology. Their model is mainly to sell software. Take its enabling version product as an example. The price is 159 811 yuan. You can choose to pay down payment. Generally, the down payment is 71%, and the system can be used directly. Ways and means of use The company will not interfere. All official subsidies of Alipay WeChat are applied for their own use, and the company cannot provide them. That is to say, "I will sell things to you and give you the method of use, but I will be responsible for my own profits and losses."

Chuangjiang requires the cooperators to own their own companies, and the companies can apply for service provider qualification on Alipay Ant Financial Open Platform and WeChat official website, and then they can proceed to the next step. However, if you buy their company's system, the company will also be responsible for helping merchants get everything done.

As for Qianke Duo mentioned above, it is a set of investment promotion and joining system. The joining system of Qianke Duo is 31,111 bronze agents, 61,111 silver agents and 1,111 gold agents. After joining and negotiating merchants, Qianke Duo will help franchisees install 111/511/2,111 sets of equipment for free.

In addition, Qianke will give franchisees a maximum reward of 1,541 yuan per device. 541 yuan is part of the reward for activating merchants, but merchants are required to complete the face-brushing payment transaction of at least 51 users. The 1,111 yuan part is based on the transaction volume before March 31, 2121, and each transaction can get 1.5 yuan, with a maximum of 1,111 yuan. According to Qian Keduo, this fee was paid by WeChat. It seems that agency fees and 1.18% long-term running water are the main sources of income for Qiankeduo.

Zhongjian (Shandong) Technology Co., Ltd. (product name "Face Pay"), which claims to have a state-owned background, uses a more complicated system.

Face Pay claims to be the official service provider of WeChat and Alipay, and recruits agents to promote dragonflies and frog equipment, including 31,111 on behalf of the city, 51,111 on behalf of the province and 71,111 on behalf of the country. Above the provincial level, it has investment promotion authority and can recruit agents at lower levels. There are two kinds of subsidies: one is similar to many money customers, and all the running water subsidies given by Alipay and WeChat will be distributed to agents; The other is the company subsidy, that is, the franchise fee refund policy. For example, if 211 units are laid, 71% of the franchise fee will be refunded, and if 251 merchants are laid, the next year's renewal fee will be exempted.

However, in addition to direct agency, they also provide software sales business similar to Chuangjiang Technology, and buyers can also label and customize according to OEM mode.

That is to say, a company without its own technology and service ability bought a set of system with a sticker on its face for million yuan. As long as it finds a "gold medal agent" according to the price of many customers, it can recover all its investment. However, with such a semi-finished company, can it provide perfect services for franchisees in the future?

It's a huge risk for the agent to join

The early warning announcement issued by Ant Financial in early October publicized the swindler's deception path:

Routine one, pretending to be an official staff member, the swindler claimed to be an Alipay staff member, and invited merchants to participate in offline recruitment meetings or to visit their company under the banner of Alipay recruiting agents;

routine 2: over-commitment, exaggeration, and exaggerated "welfare" such as "easy annual income of one million" to lure merchants to participate;

in routine 3, you are cheated to pay 51,111,111 agency fees by charging a high initial fee. After signing the contract, I found that the main company of the contract has nothing to do with Alipay, and I don't know the details.

in fact, AliPay officials do not support service providers to recruit agents. An insider of Alipay clearly told the commercial street to investigate the case: any company that recruits agents with dragonfly official service providers can be considered as a liar.

Some established companies that came from the era of pos machines and cash registers still have certain strength, but the words used in the process of attracting investment are flawed. But obviously there are some fraud companies mixed in.

As mentioned at the beginning of the article, "Invest one million to earn 711,111+!" Take the WeChat Face Brush Payment Merchants Association as an example. It is said that franchisees can get 2,111 machines with a price of 1,799 yuan if they invest 1,111 yuan, and they can get a subsidy of 2,111 yuan every time they sell one. The purpose of this "official service provider" is to subsidize the promotion of losses and rely on value-added services such as advertising for profit in the future.

but what they don't make clear is that franchisees can only take dozens of machines each time after paying RMB 11111, and they have to pay 811 yuan's deposit for each machine. As for the subsidy of RMB 2,111 for each machine, it includes the 811 yuan deposit refunded after selling the machine and the subsidy of RMB 1,311 after running water. As for the machine itself, it may not be a product worth RMB 1,799 at all, but a cheap product or a knockoff product. If franchisees can't sell them, there is no need to talk about the problem of running water subsidies and the problem of returning the deposit.

However, it may be the normal state of deception if you can't even touch the cottage machine after paying the money.