1, the content should be related to the industry and products;

2. Excellent title, attractive and summarizing the theme;

3. The length of the article is moderate, 800 to 1000 words. Some readers think that it is too long to read and too short to get the effect;

4, pay attention to the picture: do not have low resolution, regardless of the content, the size is moderate;

5, the article should be euphemistic, can not go straight to the theme, you can find hot topics, slowly lead to the theme.

The essence of WeChat official account operation is content, that is, the so-called content is king. However, if the title, picture and abstract of your article can't attract users immediately and make them want to open it, then no one will care about your content no matter how good it is. The helmsman will introduce some general writing methods of WeChat official account below, in order to improve the quality of WeChat soft articles and help them grow powder.

For an article, the importance of the title is self-evident. Especially in the era of information explosion, a good title plays a great role in expressing the main content of an article and enhancing its appeal. Here are some guidelines to follow.

1, celebrity effect

First determine the location of the official WeChat account, and then look for celebrities in the direction of the official WeChat account. For example, Zuckerberg, Elon Musk and Jobs in the technology industry. For example, the most important 10 habits in one's life, and the most important 10 habits in Zuckerberg's life. Obviously, the opening rate of the latter is higher than that of the former, and the forwarding rate of the circle of friends is also high. On the one hand, it is herd mentality, on the other hand, people are more obsessed with success. Last year, Alibaba went public in the United States, with a market value of more than $230 billion, surpassing Facebook and becoming the second largest Internet company in the world after Google. Ma Yun also instantly spread all over the country, all kinds of quotations from Ma Yun, and chicken soup screened friends circle. This is a typical celebrity effect.

2. The flexible application of Maslow's hierarchy of needs theory.

The word "Maslow's hierarchy of needs" has become a bad street in the Internet industry, but few people, including the author himself, can really fully understand it and apply it to products and marketing. But using this theory correctly

3. Learn to use "!" "" 、 "?" equal sign

Adding some special symbols to the title will also have a good effect.

"!" Exclamation marks generally express strong feelings such as surprise, praise, surprise, anger, sigh and sadness. The use of this symbol can generally attract people's attention.

Numbers in black boxes generally represent key marks, emphasizing visual impact and inducing people to read.

"?" Question marks generally indicate questions, rhetorical questions and rhetorical questions. This kind of title makes people question, make people have the desire to solve the problem and know the answer, and then open the article.

The above three clock symbols are commonly used, and other symbols can also be tried.

4. Be good at using hot events

Follow up hot spots in real time and grasp people's conformity psychology and curiosity.

Biru, NASA recently announced the discovery of an Earth-like planet, which is 0/400 light-years away from the Earth. In an instant, the circle of friends was screened by this news, and all kinds of "you are away from another earth 1400 light years, only one step away from XX, and you can pay attention to XX." This is a good opportunity to spread, and the forwarding rate of such articles in the circle of friends is also very high. Of course, this refers to soft text, not hard text. Who has nothing to do to help you turn the advertisement?

Hot events can be found in Weibo Hot Search List, Baidu Hot Search List, Baidu Billboard and Baidu Index, and will not be described here.

5. Be good at using numbers

I often use this point, such as 65,438+00, 65,438+0 and three other numbers, such as "65,438+00 must-see books" and "65,438+00 must-see movies".

With such a huge amount of information, people's energy is limited and it is impossible to read it all at once. Want to use effective time and low-cost way to get something valuable, this kind of topic just meets people's needs. A simple example is that others read 100 books, and finally only a few valuable books are left. And the valuable book you know through an article took others110 or less time to get the same value.

So clever use of numbers can stimulate people's desire to open articles and get valuable things.

6. Supplementary experience words.

Experiential discourse refers to reading and sharing articles from the user's own perspective.

For example, if you feel good and want to share it with friends around you, add your own feelings, such as "I saw this movie after XX" and "I feel very good".

When applied to the titles of official WeChat accounts, the following topics can be written: "A movie that most people cried after watching", "The fact that 654.38 billion people know" and "A song that cried countless people".