Traditional Internet companies can be roughly divided into three types:
1.？ Traditional media: Netease, Sina, Sohu and other traditional Internet media platforms. It mainly provides information, and the profit model mainly provides online advertising profit.
2.？ Comprehensive paid application: simply speaking, it is a company that provides various APP application services on mobile phones. The applications developed by these Internet companies meet the needs of different groups of people, such as listening to social activities, listening to music, playing games, working with mobile phones, and providing professional technical support. These APP applications realize fee-based profit through their own services.
3.？ E-commerce platform company: This kind of company is most familiar to everyone. Taobao, JD.COM and other e-commerce platforms that mainly provide electronic trading of commodities, as well as Amazon, an international cross-border e-commerce, are all e-commerce companies that provide comprehensive services such as commodity information, transaction guarantee and physical supply.
The above three are the traditional forms of Internet companies, but there are many sub-categories of business types of Internet companies, as follows: 1. Search service 2. Location service (map) 3. Social services. Game service 5. Music service. Market consultation and information service. Video service 8. Business, errands, catering services. Retail and wholesale services 65438+.
To sum up, it is basically a common type of Internet industry at present, so what impact does the rise of new media have on the traditional Internet? First of all, we must be clear about what new media is. New media is a form of communication that provides users with information and services through computer networks, wireless communication networks, satellites and computers, mobile phones, digital televisions and other terminals. From the perspective of space, "new media" refers to the media corresponding to "traditional media". Supported by digital compression and wireless network technology, with its large capacity, real-time and interactivity, it can cross geographical boundaries and finally realize globalization.
From the definition of new media, the biggest feature different from the traditional Internet is the form of communication and technological innovation. In other words, through the construction of all digital terminals and 5G networks in the future, all text, audio, video, pictures, streaming video and so on. It will flow to digital terminals and nodes all over the world through the high-speed network we build, and everyone on the terminals and nodes is covered by new media. Therefore, the new media is a new form, which is completely different from the traditional Internet model. It is a multi-integrated and more efficient form of communication. Therefore, the arrival of new media has had a great and profound impact on the traditional Internet.
New media represents the future development of the Internet, so traditional Internet companies should upgrade and transform on the basis of existing business types, and the specific industry model needs to be adjusted and upgraded in time according to market demand and customer demand. Taking the global epidemic in early 2020 as an example, all schools in China have delayed the start of school, but the suspension of classes is a good proof of using new media. Application apps such as nails allow students to attend classes at home by opening remote free live video teaching. Many areas use drones to shout, disperse crowded areas, and realize digital, visual and intelligent management. JD.COM has launched unmanned intelligent delivery vehicles in Wuhan. These are all applications of new media. Therefore, only by mastering the characteristics of new media and giving full play to the strengths of enterprises, especially technology research and development capabilities, can we go further in the future Internet industry. In fact, new media is only a manifestation of technological revolution, and the real driving force is the development of science and technology, especially the research and development of computer hardware, artificial intelligence and other core hardware, as well as basic science and foundation.