11 creative schemes for hot pot restaurant

11 Romantic encounter/* * Enjoy the dining table

Hot pot has always been a lively gathering scene, but there will inevitably be scenes of eating hot pot alone.

Recently, I saw a video on the Internet, which was a welfare for single dog majors. Two strangers suddenly met in a restaurant. In fact, every single dog's heart fantasizes about a super beautiful meeting, and what the people around the corner are like. The marketing method introduced by tapping single dog's wonderful heart is worthy of manual praise.

For hot pot restaurants, romantic encounters or * * * dining table months can be held on Valentine's Day or Chinese Valentine's Day.

The activity is mainly aimed at customers who eat alone. After asking whether they would like to eat with strangers, they will arrange two customers who also eat alone at the same table, and launch a free activity of * * * eating with the bottom of the pot. I believe customers who eat alone are also willing to accept this arrangement.

are you enjoying the delicious food? I hope someone can eat delicious food with me! Please select yes/no.

OMG! ! ! Romantic encounters are just a little rough.

12 "kickback" to customers

It is almost the normal psychology of all consumers to like to take advantage. Giving customers kickbacks can make customers willingly bring customers to you. Specifically, when customer A dines in the restaurant for the first time, he charges all the meal expenses, while when customer A brings others to the restaurant for the second time, he only charges 11% off the meal expenses, and gives the other 11% off to customer A. When customer A brings others to the restaurant for the third time, he only charges 21% off the meal expenses, and all the other 21% off expenses are returned to customer A..

in this way, the more times a customer comes, the more people he brings, and the more kickbacks A gets. Of course, there is a certain limit to this rebate, usually up to 51% off, and it is impossible to pay all the food and beverage expenses to A.

by the same token, this method is also adopted for customers b and c. In this way, the business of the restaurant will become more and more prosperous, attracting customers from other restaurants one after another. 13 suggestions are rewarded

customers who make suggestions can get free of charge.

There is a restaurant in Shandong. On the first day of its opening, a signboard was put up at the door to warn consumers: "Anyone who enters the restaurant and is satisfied with the service attitude, hygiene and food quality of the restaurant but can't give any comments, 3 yuan will be added. If he can give any comments, 3 yuan will be rewarded.

This method is very strange, attracting many customers, and the diners are full every day.

in the first 1 months, this hotel spent more than 5,111 yuan on opinions. When customers made comments and rewarded them with 3 yuan money, the hotel immediately corrected them.

In this way, in the second month, the situation reversed. Instead, people took the initiative to pay the accumulated "fine" in 561 yuan, and they couldn't make any comments or find anything wrong. When they paid the "fine", they said happily that as long as the food is delicious, the service is in place, and it is clean and hygienic, it is worth spending more money in 3 yuan.

14 Giving customers "excitement" with uncertainty

Often foreseeable rewards are not rewards, and people are always interested in something unknown.

In the United States, there is a surf barbecue bar, the location of which is not very good. There is a suspension bridge in front of the door. When a ship passes by, the suspension bridge will rise for 5-7 minutes, and the bar and customers are separated by a river. If it were any other store, it might be dying day by day, but this bar is getting more and more popular.

Just because it launched the activity of "When the drawbridge rises, the beer will be sold for 25 cents", because the passage of the ship is completely random, so customers will not leave, but wait for this accidental preferential opportunity.

As can be seen from the public comments in the American version, many customers have mentioned this suspension bridge activity, thinking it is as fun as a lottery, praising the bar owner as "very cool" and expressing their willingness to come next time.

15 You might as well gamble with customers on

hot spots, which every brand wants to take advantage of, but if you don't rub them well, it will have the opposite effect and make consumers feel disgusted. If you rub it skillfully, it will arouse the "excitement" of consumers. For example, during the World Cup, Vantage, a brand of kitchen appliances, boldly got a hot spot and launched an activity: during the World Cup, consumers who bought the "championship package" will get a full refund if the French team wins the championship!

In the catering industry, it may be difficult for small businesses to bear the cost of free tickets. However, if the Football Lottery is combined (note: it is not encouraged to buy Football Lottery here, but only used as a marketing idea), even if it is not zero cost, the marketing can be completed at a small cost: First, the team with high odds, such as Argentina, will launch the "Messi Package". If Argentina finally qualifies,

Second, take out part of the turnover to buy the Football Lottery. Assuming the odds are 11 times, you only need to take out one-tenth of the sales to buy the Football Lottery, which is equivalent to buying insurance.

16 Make good use of cashier's receipt

What can cashier's receipt do besides making it convenient for customers to check their shopping lists?

put a QR code for attention? Forget it, these will only make customers throw it away faster.

if you are interested, you can turn the cashier's receipt into a sharp weapon to attract business.

Huang taiji printed some inspirational words on the top of the cashier's receipt: "Even if you can't be Ma Yun, don't let yourself become a floating cloud" "Innovation is the only thing that is not new today" "No matter how good yesterday is, it is also the beginning" ... These grounded and interesting words will undoubtedly leave a deep impression on customers who come to eat.

Although these shopping receipts are not precious enough for customers to collect, they can at least become the export point and interactive carrier of the restaurant's brand value. Why not?

17 11% Discount/Step Discount

With the increasing prevalence of discount activities, the traditional discount methods such as "88% discount for dining in a store" and "211 yuan minus 51 yuan" have completely failed to attract consumers' attention.

11% discount on the first day, 21% discount on the second day, 31% discount on the third and fourth days, 61% discount on the fifth and sixth days, 51% discount on the seventh and eighth days, 41% discount on the ninth and tenth days, 31% discount on the eleventh and twelfth days, 21% discount on the thirteenth and fourteenth days, and 1% discount on the last two days. Is this kind of discount activity more attractive to customers?

generally, in the early stage of this discount strategy, the publicity effect will be very good. With the curiosity, customers will flock to us. However, it is worth noting that such a discount method should have certain restrictions on the products (the quantity can be sold out when the discount is 61% or 51%), such as "limited launch of 1111 places in the month while stocks last". However, in order to show justice, the limitation of quantity must be publicized.

If customers come, your words "the quota is gone" will give people a feeling of being cheated.

18 Give whatever you see

An eye hospital used this "challenge" logic to make an advertisement, which was particularly creative.

This eye hospital is an independent building, and then a super-large eye chart was made on the side facing the highway. When driving in the direction of the eye hospital, you can see this chart, and instinctively close one eye to see if you can see the smallest words, so that everyone can remember that this is an eye hospital. This advertisement is really creative and has also led to a large number of spread on the Internet.

catering workers, change the contents of the eye chart, and this idea can be used in restaurants.

If consumers need discounts, let them see for themselves, and they can give away whatever they can see for free. For example, the largest row of the eye chart gives toilet paper, and the smallest row may give a plate of stewed pig tails. What you see is what you get, and you can eat by yourself.

19 Make WiFi Fun

In recent years, the passing rate of the college entrance examination in Romania is extremely low. KFC seized the opportunity to change the ordinary password connection to WiFi into a WiFi test. You can choose geography, mathematics and history, and you can only connect them if you get the right answer. Although this will not help students' grades, it will make WiFi connection an interesting and easy-to-spread thing.

So WiFi can also do things. For example, when a consumer asks a waiter what the WiFi password is, it can be set as pinyin of "another cup of milk tea" and "another egg".

Set the password of the bar's WiFi to the pinyin of "two more beers". When the guest asks the boss what the password is, the boss says "two more beers", which will make the customer feel very interesting, saying that it may not be true that the guest will have two more beers in this joyful and humorous atmosphere.

11 Welcome to bring your own drinks

Haidilao once introduced that customers can bring their own ingredients, which occupied the hearts of all diners for a while, but in the end Haidilao had to stop because there were many diners who only ordered the bottom of the pot to eat at Haidilao. Putting up the sign of "Welcome to Bring Your Own Drinks" may reduce the profit of drinks in the restaurant, but the profit brought by the increased customers is enough to make up for the loss. Customers who really bring their own drinks will actually not exceed 21%.