The first step, positioning

Positioning is life and death. There are countless categories that restaurants can choose, including snacks, hot pot, barbecue, western food, Hunan food, farm food, etc. Different categories correspond to different user groups and different customer unit prices. It is crucial to choose a category that you are familiar with and good at. When doing category positioning, you can do market research first. For example, don't touch the category of pickled fish, it's already a sea of blood.

Step 2, Site Selection

After positioning, we will enter the site selection link. If the positioning is snacks, it can be in pedestrian streets, subway stations and other sections with heavy traffic. If the positioning is fast food, you can choose a site in a mature community and be a regular customer. If it is a dinner, it is necessary to move closer to the big business district. Although positioning is life and death, but the wrong location can not live. Site selection is a physical activity, and this link cannot be rushed.

Step 3: Design

After the address is selected, it will be renovated. What will it look like? Naturally, it is inseparable from design, and a good design can add a lot to the store. We helped a fast food restaurant to do a trendy design. After the decoration landed, the passenger flow never stopped. Why? It is based on the design that grabs the user's eye. Other restaurants don't pay attention to this piece, but we do, and the traffic naturally comes to us.

the fourth step, decoration

try to find a unit that integrates design and construction, otherwise the landing effect and design may be different. In addition, the decoration should be budgeted in advance. A friend of mine opened a restaurant. After the renovation, he found that he had spent 81% of the overall budget, and there was little budget left for promotion. After the opening, it was very painful, and the purchase of ingredients had to be deducted, which greatly affected the user experience.

Step 5, open the door for business

Before opening the door for business, you can try to open the business for a few weeks, and run in the process of ordering food, delivering food and paying the bill. When the run-in is almost complete, you can plan several activities to open the door for business. If the users are satisfied with the taste of the dishes, the customers attracted by the activities in the first few days of opening will become repeat customers, and the business of this store will have a chance.

The most important thing is that no matter what project and major you choose. Everyone needs to master skilled catering skills, cooking skills, catering management skills, etc., so that you can have fewer and more problems and obstacles in the process of business operation.