Household appliances and 3C basic disks continued to lead, and the household category increased five times.
Up to now, more than 1800 brands have joined the retail cloud camp, including mainstream home appliance brands at home and abroad, and the cooperation between manufacturers has entered a new stage of normal development. Home appliances with high quality and low price have become the "new standard" in the county and town markets. 8 18, China traditional household appliances and 3C continue to maintain steady growth and further develop steadily.
At the same time, the new track of retail cloud house also showed a strong explosive force during the 8 18 promotion period. From August 16 to August 18, the retail cloud channel home products increased by 500% as a whole. Big brands and high-quality home products are rapidly entering thousands of households, Chivas Regal, Xilinmen and other home brands. They are all "breaking the circle" and sinking the market.
Retail Cloud 8 18 Keywords: domestic brands, quality home appliances, explosive home appliances.
Under the historical background of double upgrading of products and consumption, the consumption psychology and habits of county and town residents are changing. Compared with high-priced imports, it has returned to "value consumption", and domestic brands have firmly occupied the C position of retail cloud 8 18. From the perspective of home appliances, Vantage increased by 460% year-on-year; Among bathroom products, the sales of Four Seasons Muge increased by 253% year-on-year.
In addition, a healthy and comfortable home environment is also highly respected. According to the data of Retail Cloud 8 18, the multi-functional, space-saving and high-value Martian integrated stove increased by 360% year-on-year, and the Whirlpool dehumidifier that eliminated "humidity anxiety" increased by 350% year-on-year. Relying on the powerful "channel potential energy" of retail cloud, the pursuit of a better life by county residents is in the same strain as that of high-speed cities.
During the retail cloud 8 18, the powerful small household appliances showed their explosive power. The data shows that during August18, the series of hair dryers and razors of retail Yunfeike increased by over 10 times year-on-year, and "exquisite life" found its foothold in the details of life; The series of smart door locks that free hands has increased by 345%, and the new experience of "opening the door faster than others" is making the key forgotten.
Stores all over the country are blooming everywhere, and the professional services of local town owners detonate traffic.
Juck Zhang, the owner of Xi an yun Sanyuan Store, has been deeply involved in the home appliance industry for nearly ten years. After joining the retail cloud in June, 20 19, it successfully broke the curse of "single brand stores don't make money". During August18, he resisted the epidemic pressure and combined traditional push with online live broadcast and short video, and the store sales reached 1.04 million. "Suning.cn brand is relatively large, and the logistics is guaranteed, which saves the trouble of selling and delivering by the store itself and being responsible for after-sales. It is easier to make money by following the retail cloud. "
It is worth mentioning that the retail cloud started the live broadcast during 8 18. Retail cloud stores such as Xuzhou Tangdian, Chuzhou Banqiao Store and Luoyang Licun Town Store have all set up live broadcast equipment, and amateur "bosses" have become professional anchors, presenting the selling points and preferential activities of stores in all directions, and an "online bridge" directly connecting stores and customers has been quickly built.
"Drinking ice for ten years is hard to cool blood", and the Suning.cn 818 grand event has passed 10 years. As an "important model" of Suning's new ten-year strategy, Retail Cloud, which has just turned 4 years old, will, as always, accelerate the transformation of the county and town consumer market by providing modern retail infrastructure, continue to bring the ultimate products and services to consumers, enjoy the development dividend with brands and partners, and write a new preface to help entities transform and create social value.