under the premise of having many advantages, it is often difficult for many hotels to compete with restaurants on the street. In fact, the root cause lies in their lack of in-depth research on the market. By studying the market, we can find that the above situation is mainly due to the following problems in the hotel's catering department:

being separated from customers

This is a problem left over from history. Before the reform and opening up, many hotels were in a high position, and customers had to go through a series of procedures when they came in, which naturally narrowed the distance between hotels and customers.

There are no independent stores

Many star-rated hotels often have multiple food and beverage departments, which were originally set up to meet the individual dining needs of different customers, but because there are no separate stores, it actually makes it difficult for customers to consume.

There are defects in the operating system

It is called the catering department because it is only one of the departments for the hotel, and it is not an independent legal person at all. Under such a lack of operational autonomy, the catering department of the hotel is bound to have no initiative and enthusiasm. At the same time, due to the limitation of the grade or status of star-rated hotels, the catering departments of these hotels often only pay attention to the grade, but not to the characteristics, so it is difficult to enhance the appeal to customers. The shackles of cost assessment

The cost assessment conducted by most hotels for their internal food and beverage departments is a comprehensive cost assessment. The high capital liabilities of hotels make them breathless and cannot form an advantage in cost at all. Even if the price is equal to or even higher than that of the catering industry of the same grade in society, the profit is much lower, and it naturally lacks the ability to participate in market competition.

It is precisely because the above problems have not been solved and improved, so the hotel's catering department is always at a disadvantage in the competition with restaurants in the society. Therefore, in order to completely enhance the competitiveness of hotel catering department, it is necessary to advocate making it an independent legal person company, thus realizing a fundamental change. Shanghai Jinjiang Group's attempt in this respect is very gratifying, and its original catering department has been transformed into a catering subsidiary named Jinjiang Chef, which has achieved good economic benefits.