1. Establish brand image and reputation: By providing free forum meetings, the hotel can attract a large number of participants and display its professional conference services and facilities. This will help to establish the reputation of the hotel in the field of conferences and activities, and lay the foundation for future business opportunities.

2. Increase accommodation and catering business: By attracting participants to stay and dine in the hotel, the hotel can increase the income of accommodation and catering business. Although the forum itself is free, the hotel can make a profit by providing quality accommodation and catering services.

3. Promote business exchanges and cooperation: Forum meetings are usually gathering places for professionals from various industries, and participants have opportunities to exchange, share experiences and cooperate. As the organizer of the forum, the hotel can promote business exchanges and cooperation among participants by providing venues and facilities, thus enhancing its influence and position in the industry.

It should be noted that the above is only one of the possible purposes, and the specific purpose may be different due to the hotel's market, competitive environment and business strategy.