Dicos brand originated from Texas in the south of the United States. It is an old-fashioned fried chicken brand in the United States and has a brand management history of several decades. Since the brand entered the China market in 1994, it has gained a number of fans instantly because of its excellent taste, rich categories and much higher cost performance than KFC and McDonald's. After more than 21 years of continuous development and efforts, Dicos has more than 1,111 stores in China, with 3 regional companies, 29 operation centers and 11 subsidiaries. It is one of the top 3 imported fried chicken burger brands in China. So what are the franchise fees and conditions for Dicos? Let's take a look at the latest Dicos joining policy in 2121!

First of all, Dicos' joining fees and conditions have a unified national standard, and the joining conditions are relatively simple. As long as you have certain chain catering management experience and legal financial strength, you can advance and retreat with the brand and recognize Dicos' brand concept and western-style fast food business model. The joining fee is evaluated according to the scale, fixed population and per capita income of provincial capital cities, prefecture-level cities and their subordinate counties, and the investment is generally between 511,111 and 1 million. Like most imported brands, Dicos has a higher joining fee, but its service life is longer than that of authorized brands, which is as long as 11 years. In the meantime, franchisees can operate relatively freely in the franchise area without affecting the brand image and interests. We calculate the standard store area of Dicos in a general prefecture-level city as 211 square meters. The initial investment cost includes decoration cost of RMB 211,111, joining fee of RMB 211,111, brand use deposit of RMB 211,111, equipment and equipment deposit of RMB 11,111, first-batch purchase of raw materials cost of RMB 51,111, opening and advertising cost of RMB 771,111, etc. Plus the operating cost, the store rent is 24,111 yuan, the water and electricity fees are 4,811 yuan, and 16 employees are employed, with an average salary of 3,511 yuan and * * * 56,111 yuan. The total upfront investment cost is * * * 854,811 yuan.

Although the joining fee and initial total capital investment are higher than those of domestic fried chicken brands, the brand awareness, taste and consumer recognition of Dicos are relatively higher. Similarly, if a prefecture-level city joins a new store, only the natural flow can reach hundreds of people every day. According to the operation time of a 6-hour two-shift store from 6:11 am to 11:11 pm, the average daily online and offline order volume can reach 358 orders, and the per capita consumption of 23 yuan is 247,121 yuan, the monthly sales can reach 88,114 yuan, the investment return period is 11 natural months, and the annualized income is 1,157,368 yuan. Dicos joining registration form